Newspaper distribution has largely stabilised across India: Publishers

A joint statement issued by the publishers says sensitisation drives have been undertaken to apprise readers of the safety measures deployed at every level to make the newspaper safe in their hands

e4m by exchange4media Staff
Updated: Apr 8, 2020 7:27 AM

A number of newspaper publications have jointly issued a statement, saying that newspaper distribution has largely stabilised across India barring a few cities.

The statement has been issued by major publishers like Dainik Bhaskar, Dainik Jagran, Eenadu, Hindustan, Patrika Group, Amar Ujala, Daily Thanthi, Sakshi, Dinamalar, Deccan Herald, Hindustan Times and Divya Bhaskar.

In the statement, the publications have said that the government has for the right reasons categorised newspapers as an essential commodity.

Regarding the sanitisation measures in place, the statement said: “In early days off the lockdown, like most businesses, we too struggled with setting up production processes which would have to be compliant with the very notion that newspapers where safe and not careers of virus. We had to move swiftly to address the sanitation at the plant floors, education, safety and sanitisation of the vendor network and the safety of our large workforce.”

The statement further says that “the newspaper distribution across India has largely stabilised ranging from 75 to 90% of the base number of February”.

“We have undertaken education and sensitisation drives with our reader base to apprise them of the safety measures we have deployed at every level to make the newspaper safe in their hands," the publications have assured in the note.  “To gain first hand confidence in our claim, we would encourage you to take input from your branch offices, distributors, dealers and stockists across our states.”

Referring to dissemination of credible news, the statement added: “We take pride in having fulfilled our responsibility to deliver credible news through or newspapers to our readers. Through the massive feedback we are receiving via WhatsApp and email messages from our readers, we estimate that due to more time in hand, our readers’ average time spent reading the newspaper has gone up by 50%.”

In the wake of the COVID-19 advisory and the subsequent lockdown, circulation of newspapers in some cities, including Mumbai, was suspended from March 23 to April 1.

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