Chakraborty, President, Rapport Chrome, spoke about the reality of digital OOH in India at the e4m NEONS OOH Conference 2023

exchange4media Staff May 19, 2023 3:58 PM

The production house has so far produced over 5,000 ad films

exchange4media Staff Jan 16, 2023 3:15 PM

On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years

Sandhya Raghavan Nov 17, 2022 8:42 AM

Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, says that the industry needs a stronger foundation to provide a secure experience for all parties on open web

Katie Secret Apr 12, 2022 11:02 AM

In the creative, the dairy brand shows Bajaj riding a scooter next to Amul girl with the message, 'Mera, uska, unka, inka, hamara Bajaj'

exchange4media Staff Feb 14, 2022 8:36 AM

The new logo will be live for users across all devices with the release of Chrome 100

exchange4media Staff Feb 7, 2022 10:45 AM

While Google is rolling back FLoC, the third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of browser market & web traffic globally

exchange4media Staff Jan 27, 2022 8:38 AM

Jason Barnes, Chief Revenue Officer, APAC at PubMatic, says that privacy restrictions by tech giants are being further complicated by regulators throwing additional challenges at targeted advertising

exchange4media Staff May 4, 2021 8:47 AM

Google is testing an alternative to third-party cookies called Federated Learning of Cohorts (FLoC). The tech giant has claimed that FLoC can work as effectively as third-party cookie-based ads

Javed Farooqui Feb 11, 2021 8:55 AM

Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users last month

exchange4media Staff Jan 13, 2021 9:05 AM

The campaign was spearheaded by Chrome Pictures and their creative team under the leadership of Hemant Bhandari

exchange4media Staff Sep 19, 2020 2:00 PM

Kickstarting the Pride Month is a film collaboration between Mullen Lintas and Chrome pictures

exchange4media Staff Jun 21, 2020 6:00 PM

The brand takes an emotional yet inspirational route by featuring differently abled actors for ‘Har Khushi Ke Liye Kaafi Hai’ campaign

exchange4media Staff Mar 27, 2020 10:00 PM

With the move, Google will still be able to maintain an ad-support web by disabling the third-party cookies

exchange4media Staff Jan 15, 2020 6:10 PM

The TVC focuses on the idea of family, unity and fun while emphasizing its objective of promoting the Asli Happyness Wala Sale

exchange4media Staff Dec 20, 2019 5:03 PM

The ad-tech startup's new product helps its users to take better control of the browsing experience

exchange4media Staff Dec 16, 2019 4:25 PM

The film was conceptualised and shot by BBH India with Chrome Pictures, and is currently on air in Hindi speaking markets

exchange4media Staff Nov 30, 2019 7:49 AM

The move will fix a loophole which until now allowed publishers to force people to log in and not avoid metered paywalls

exchange4media Staff Jul 22, 2019 8:54 AM

The renewed collaboration between Amazon and Google will prove to be greatly beneficial to brands

Shreshtha Verma Jul 15, 2019 8:12 AM

The campaign directed by Vijal Veermal showcases how the car is a big part of human relations and helps many individuals connect and build fond memories

exchange4media Staff May 4, 2019 8:58 AM