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Google is testing an alternative to third-party cookies called Federated Learning of Cohorts (FLoC). The tech giant has claimed that FLoC can work as effectively as third-party cookie-based ads

Javed Farooqui Feb 11, 2021 8:55 AM

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Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users last month

exchange4media Staff Jan 13, 2021 9:05 AM

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The campaign was spearheaded by Chrome Pictures and their creative team under the leadership of Hemant Bhandari

exchange4media Staff Sep 19, 2020 2:00 PM

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Kickstarting the Pride Month is a film collaboration between Mullen Lintas and Chrome pictures

exchange4media Staff Jun 21, 2020 6:00 PM

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The brand takes an emotional yet inspirational route by featuring differently abled actors for ‘Har Khushi Ke Liye Kaafi Hai’ campaign

exchange4media Staff Mar 27, 2020 10:00 PM

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With the move, Google will still be able to maintain an ad-support web by disabling the third-party cookies

exchange4media Staff Jan 15, 2020 6:10 PM

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The TVC focuses on the idea of family, unity and fun while emphasizing its objective of promoting the Asli Happyness Wala Sale

exchange4media Staff Dec 20, 2019 5:03 PM

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The ad-tech startup's new product helps its users to take better control of the browsing experience

exchange4media Staff Dec 16, 2019 4:25 PM

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The film was conceptualised and shot by BBH India with Chrome Pictures, and is currently on air in Hindi speaking markets

exchange4media Staff Nov 30, 2019 7:49 AM

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The move will fix a loophole which until now allowed publishers to force people to log in and not avoid metered paywalls

exchange4media Staff Jul 22, 2019 8:54 AM

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The renewed collaboration between Amazon and Google will prove to be greatly beneficial to brands

Shreshtha Verma Jul 15, 2019 8:12 AM

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The campaign directed by Vijal Veermal showcases how the car is a big part of human relations and helps many individuals connect and build fond memories

exchange4media Staff May 4, 2019 8:58 AM

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Both the advertisement fall right in the middle of the popular IPL season providing cricket fans the necessary excitement

exchange4media Staff Apr 18, 2019 6:10 PM

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Users of both platforms will benefit from the library of ZEE5 comprising movies, original shows and TV shows, and Gaana’s music library

exchange4media Staff Feb 12, 2019 11:12 AM

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Through the gripping and entertaining TVC, Bajaj portrays new features of the bike with its unique positioning of offering a ‘Jhatka Free’ ride

exchange4media Staff Jan 16, 2019 4:37 PM

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Over 3 lakh users have subscribed to News18 Hindi’s push notifications since it was launched

exchange4media Staff Sep 20, 2018 2:06 PM

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This bold move by Google will result in a decline in ad inventory and consequently ad revenue loss for those publishers who have been displaying annoying ads.

Venkata Susmita Biswas Feb 15, 2018 8:57 AM

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Vikram Mehra, Managing Director, Saregama India, opened up about the genesis of Carvaan, the trigger behind the brand’s first ever campaign and their plans to scale ahead

Misbaah Mansuri Dec 4, 2017 8:50 AM

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Google plans to release more Chrome metrics data each month as part of the project named the Chrome User Experience Report.

exchange4media Staff Oct 25, 2017 7:43 AM

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How much sense does it make to have Google serving as a gatekeeper? Can publishers and advertisers trust Google to be fair to them?

exchange4media Staff Oct 9, 2017 8:45 AM