christmas
Haier’s film celebrates how the magic of Christmas touches every life, not just humans, but all living beings
e4m Staff Dec 26, 2025 9:02 AM
AI helps brands scale festive stories quickly and cost-effectively, but experts warn it risks emotional depth, intimacy, and originality, creating spectacle that can feel generic
Soumya Gawri Dec 26, 2025 8:57 AM
As part of the campaign, a blue Santa mascot will make appearances at select Jewelbox stores, creating moments of surprise
e4m Staff Dec 25, 2025 6:00 PM
From a 'Bolo Ta Ra Ra' Christmas to a Santa gifting Polycab Green Wires, we bring you a wrap of the brand spots that caught our eye this year
Soumya Gawri Dec 25, 2025 9:22 AM
Once a European Christmas tradition, advent calendars are now a booming premium gifting trend in India, spanning beauty, food, toys and festive experiences
Soumya Gawri Dec 23, 2025 9:27 AM
The McDonald’s Netherlands campaign faced criticism for ‘sloppy’ visuals and cynical tone
e4m Staff Dec 22, 2025 1:52 PM
The ‘Kindness Badhaye Goodness’ campaign blends storytelling and innovation, highlighting Shemaroo Entertainment’s use of AI-driven creativity to enhance visual narratives
e4m Staff Dec 22, 2025 12:12 PM
Launched globally, the campaign has been developed by WPP Open X, with creative direction led by VML and support from Essence, Mediacom, and Ogilvy
Elevate: The Festive Edit, the latest edition of Lyxel&Flamingo’s marketing summit, was held in Gurgaon on July 18
NATIVE CONTENT Jul 25, 2025 3:56 PM
Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression on our hearts
Soumya Gawri Dec 25, 2024 9:35 AM
Last week, Rediffusion AI Design (RAID) Studio had launched a fully AI-generated Christmas communication for Tata Power which has ever since gone wildly viral
e4m Staff Dec 24, 2024 4:17 PM
The week-long festivity features little Santas, RJs and interactive activities for children and families
e4m Staff Dec 24, 2024 1:57 PM
The campaign’s tagline, ‘don’t commit to any plans. IKEA Sale is on,’ is a reminder that sometimes the best moments are the ones you don’t schedule
e4m Staff Dec 18, 2024 5:07 PM
The campaign focuses on Christmas’ wider themes of generosity and giving, than the usual media portrayal of Santa Claus and reindeer
e4m Staff Dec 17, 2024 2:03 PM
Three AI studios—Secret Level, Silverside AI, and Wild Card—created the ad using advanced video-generation technology. However, people felt it lacked warmth
Shalinee Mishra Nov 19, 2024 12:48 PM
The campaign is to promote the Katrina Kaif-Vijay Sethupathi-starrer movie ‘Merry Christmas’
e4m Staff Dec 31, 2023 10:00 AM
From Apollo to Swiggy, here are some of the most impactful campaigns that spread Christmas cheer in 2023
NATIVE CONTENT Dec 28, 2023 1:18 PM
The video features brand ambassadors Abhishek Banerjee and Saurabh Shukla
e4m Staff Dec 26, 2023 11:40 AM
The campaign talks of the brand’s promise of providing an all-encompassing lifestyle through their projects
e4m Staff Dec 26, 2023 8:46 AM
It was Haddon Sundblom who first created a warm, pleasantly plump Santa who looked more human and less elf-like
e4m Staff Dec 25, 2023 9:14 AM
The overarching themes for brands this year were kindness, togetherness and love
e4m Staff Dec 23, 2023 3:29 PM
In this Christmas campaign, Zomato showcases the reactions of grown-ups and kids alike when the news of Santa Claus' delay breaks
e4m Staff Dec 22, 2023 11:59 AM
The ad depicts Christmas celebrations in India as a melting pot for different cultures
e4m Staff Dec 22, 2023 11:30 AM
There will be special editions for Christmas, New Year, Weddings and Valentine’s Day comprising exclusive content packages
NATIVE CONTENT Dec 19, 2023 4:02 PM
Santa makes a special appearance in this Christmas-special campaign by Licious
e4m Staff Dec 15, 2023 10:23 AM
In the digital film, Ranveer is seen joyously decorating his Christmas tree
The brain behind the viral CGI video is VFX and 3D artist Mostafa Eldiasty
exchange4media Staff Dec 26, 2022 7:54 AM
Brands tugged at heartstrings this year with TV spots that focused on human connections
exchange4media Staff Dec 24, 2022 7:56 AM
A big part of the Santa Claus lore we have today is thanks to Coca-Cola and an artist named Haddon Sundblom
exchange4media Staff Dec 22, 2022 9:18 AM
Globalization, digital awakening and blurring cultural boundaries have led brands to offer lucrative shopping deals for festivities like Black Friday, Halloween & Thanksgiving, note industry experts
Tanzila Shaikh & Nilanjana Basu Dec 13, 2022 8:56 AM
#GoldenChristmas is a digital campaign that will be leveraged across social & digital platforms
exchange4media Staff Dec 3, 2022 8:38 AM
From creating different outlooks on Santa Claus to showering the customers with interesting deals and offers, here’s how various brands are spreading the Christmas cheer
exchange4media Staff Dec 25, 2021 7:53 AM
The campaign includes robust engagement with over 150 influencers and celebrities
exchange4media Staff Dec 21, 2021 5:56 PM
The conceptualisation strategy and execution of this campaign as done by 'The Local Network'
exchange4media Staff Dec 3, 2021 1:17 PM
The campaign is rooted in its philosophy of ‘Fun is for life, and not just for kids’
exchange4media Staff Dec 26, 2020 8:17 AM
The pet care brand has launched #WiggleBells to encourage people to make pets a part of the celebrations
exchange4media Staff Dec 21, 2020 12:54 PM
Gaurav Sharma, Chief Programming and Digital Strategy Officer, says, the initiative is designed to ensure maximum listener engagement and unparalleled customer experience
exchange4media Staff Dec 15, 2020 1:38 PM