cdo
USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26
e4m Staff Jul 15, 2026 10:02 AM
Prior to joining McDonald’s India, Shruti Shukla worked at McKinsey & Company for 11 years
e4m Staff Jun 16, 2026 3:19 PM
Avalani has built a reputation that extends far beyond traditional marketing
e4m Staff Jun 14, 2026 12:45 PM
Messi meets AI, SRK meets aspiration, and a baniyan gets its moment. This week's best ads sell feelings more than products
e4m Staff Jun 13, 2026 8:23 AM
Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
Brij Pahwa Jun 1, 2026 12:02 PM
Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
Brij Pahwa Jun 1, 2026 11:43 AM
Lakshmi Kaul has had a long career across India and the UK; till recently she was Senior Vice President at Mott MacDonald
e4m Staff May 11, 2026 8:13 AM
The Good Edge will lead corporate communications, media relations, public affairs, corporate reputation management, and crisis management for Westlife Foodworld
e4m Staff Apr 16, 2026 5:43 PM
He was earlier the COO of Yum Brands (KFC, Pizza Hut), Morocco & Kazakhstan.
e4m Staff Apr 15, 2026 5:41 PM
Prior to joining Lenexis Foodworks, Arvind R P served as Chief Business Officer (South) at McDonald’s India
e4m Staff Apr 6, 2026 11:20 AM
From McDonald's and Cadbury to Coca-Cola's Rimzim Jeera, brands are discovering that recycling emotion the right way is the sharpest tool in the creative arsenal right now
Aryendra Khan Mar 18, 2026 9:54 AM
Previously, Arvind R P has worked with organisations like TVS Motor Company, Britannia Industries, Levi Strauss & Co. and Kaya
e4m Staff Mar 11, 2026 8:10 AM
Conceptualised by Publicis Groupe India, the campaign brought together Tanmay Bhat, Aaditya Kulshreshtha, Anuj Gupta and Aishwarya Mohanraj
e4m Staff Mar 4, 2026 12:32 PM
Before joining Muthoot FinCorp, Arun Kumar B was with CreditAccess Grameen. Harjit Singh Takkar has previously worked with IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank
e4m Staff Feb 25, 2026 12:58 PM
The McDonald’s Netherlands campaign faced criticism for ‘sloppy’ visuals and cynical tone
e4m Staff Dec 22, 2025 1:52 PM
This Westlife Foodworld initiative will strengthen padel infrastructure, coaching, and tournaments across the country
e4m Staff Nov 11, 2025 5:21 PM
The limited-edition collection includes six striking cups that transform when filled with a chilled Coca-Cola or other cold beverages
e4m Staff Sep 23, 2025 4:08 PM
As per media reports, Lauren Schultz will succeed Alistair Macrow as CEO on September 1
e4m Desk Aug 22, 2025 11:18 AM
Vijay Deverakonda embodies a new-age voice that reflects the brand’s core values of friendship and authentic connections
e4m Staff Aug 11, 2025 1:03 PM
McDonald’s India doubles down on protein with the launch of its ‘Protein Plus Range’, also marking a renewed collaboration with Chef Sanjeev Kapoor
e4m Staff Aug 7, 2025 12:45 PM
With flamboyance, fandom, and flavour, McDonald’s joins forces with Ranveer Singh for a quirky cultural crossover designed to spark conversations and cravings alike
Aryendra Khan Aug 4, 2025 1:39 PM
With virality beating logic, brands decide to embrace chaos, culture and co-creation to stay relevant
Anuja Jain Aug 4, 2025 8:50 AM
With over 400 cabs deployed across Delhi, NCR, Lucknow and Kolkata, the campaign was carefully routed through high-footfall zones
e4m Staff Jun 29, 2025 4:02 PM
The cab branding is an extension of announcing Ranveer Singh as the brand ambassador
e4m Staff Jun 27, 2025 5:01 PM
McDonald’s USA and Krispy Kreme have announced they will wind down their partnership in July 2025
e4m Staff Jun 26, 2025 12:35 PM
The Korean wave is changing snacks in India. Buldak ramen and kimchi chips are trending, thanks to Gen Z and K-pop culture. Brands are jumping on the trend by adding Korean flavours to local foods
Soumya Gawri Jun 12, 2025 9:04 AM
Anant Agarwal, Vice Chairperson, CRPL and MMG Group, noted that the decision to bring Ranveer Singh as brand ambassador marks a continued shift toward high-energy, personality-led marketing in India
Chehneet Kaur Jun 9, 2025 6:37 PM
According to sources, the account is estimated to be worth around Rs 60 crore
Tasmayee Laha Roy May 30, 2025 12:39 PM
Prior to this, Eugene Lee was with McDonald's as International Chief Marketing Officer
e4m Desk Apr 28, 2025 11:15 AM
According to media buyers, McDonald’s is a Rs 100-crore club client
Chehneet Kaur Apr 11, 2025 12:55 PM
This collaboration, powered by HockeyCurve’s creative automation platform, has successfully launched McDonald’s enticing new Korean Range
NATIVE CONTENT Apr 9, 2025 1:31 PM
The film features McDonald’s characters such as Grimace, Hamburgler and Birdie The Early Bird.
e4m Staff Mar 27, 2025 3:44 PM
Arvind R P, Chief Marketing Officer, McDonald’s India (West & South) shares insights on how the QSR leveraged the GenZ phrase, ‘soft launch’ in its Valentine’s Day campaign
Simran Sabherwal Feb 19, 2025 9:21 AM
















