cdo
Priya Rege Jaggi joins from McDonalds where she was Marketing Head for over 2 years
Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
Brij Pahwa Jun 1, 2026 12:02 PM
Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
Brij Pahwa Jun 1, 2026 11:43 AM
Lakshmi Kaul has had a long career across India and the UK; till recently she was Senior Vice President at Mott MacDonald
e4m Staff May 11, 2026 8:13 AM
The Good Edge will lead corporate communications, media relations, public affairs, corporate reputation management, and crisis management for Westlife Foodworld
e4m Staff Apr 16, 2026 5:43 PM
He was earlier the COO of Yum Brands (KFC, Pizza Hut), Morocco & Kazakhstan.
e4m Staff Apr 15, 2026 5:41 PM
Prior to joining Lenexis Foodworks, Arvind R P served as Chief Business Officer (South) at McDonald’s India
e4m Staff Apr 6, 2026 11:20 AM
Prior to joining Croma, he served as Chief Product & Technology Officer at Tata CLiQ
From McDonald's and Cadbury to Coca-Cola's Rimzim Jeera, brands are discovering that recycling emotion the right way is the sharpest tool in the creative arsenal right now
Aryendra Khan Mar 18, 2026 9:54 AM
Previously, Arvind R P has worked with organisations like TVS Motor Company, Britannia Industries, Levi Strauss & Co. and Kaya
e4m Staff Mar 11, 2026 8:10 AM
Conceptualised by Publicis Groupe India, the campaign brought together Tanmay Bhat, Aaditya Kulshreshtha, Anuj Gupta and Aishwarya Mohanraj
e4m Staff Mar 4, 2026 12:32 PM
Before joining Muthoot FinCorp, Arun Kumar B was with CreditAccess Grameen. Harjit Singh Takkar has previously worked with IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank
e4m Staff Feb 25, 2026 12:58 PM
The McDonald’s Netherlands campaign faced criticism for ‘sloppy’ visuals and cynical tone
e4m Staff Dec 22, 2025 1:52 PM
In the interim, Lululemon has appointed finance chief Meghan Frank and chief commercial officer André Maestrini as co-interim CEOs
This Westlife Foodworld initiative will strengthen padel infrastructure, coaching, and tournaments across the country
e4m Staff Nov 11, 2025 5:21 PM
The limited-time offerings are designed to make every moment of Durga Puja and Diwali more delightful
Prior to this, Emily Reasor was the Senior Partner at McKinsey & Company
The limited-edition collection includes six striking cups that transform when filled with a chilled Coca-Cola or other cold beverages
e4m Staff Sep 23, 2025 4:08 PM
As per media reports, Lauren Schultz will succeed Alistair Macrow as CEO on September 1
e4m Desk Aug 22, 2025 11:18 AM
Vijay Deverakonda embodies a new-age voice that reflects the brand’s core values of friendship and authentic connections
e4m Staff Aug 11, 2025 1:03 PM
McDonald’s India doubles down on protein with the launch of its ‘Protein Plus Range’, also marking a renewed collaboration with Chef Sanjeev Kapoor
e4m Staff Aug 7, 2025 12:45 PM
With flamboyance, fandom, and flavour, McDonald’s joins forces with Ranveer Singh for a quirky cultural crossover designed to spark conversations and cravings alike
Aryendra Khan Aug 4, 2025 1:39 PM
With virality beating logic, brands decide to embrace chaos, culture and co-creation to stay relevant
Anuja Jain Aug 4, 2025 8:50 AM
The campaign conceptualised by DDB Mudra also spotlights different ‘Fries personalities’ among McDonald's customers
With over 400 cabs deployed across Delhi, NCR, Lucknow and Kolkata, the campaign was carefully routed through high-footfall zones
e4m Staff Jun 29, 2025 4:02 PM
The cab branding is an extension of announcing Ranveer Singh as the brand ambassador
e4m Staff Jun 27, 2025 5:01 PM
McDonald’s USA and Krispy Kreme have announced they will wind down their partnership in July 2025
e4m Staff Jun 26, 2025 12:35 PM
Prior to this, Gagan Arora was with Impresario Handmade Restaurants as Digital Lead - Growth Marketing
The Korean wave is changing snacks in India. Buldak ramen and kimchi chips are trending, thanks to Gen Z and K-pop culture. Brands are jumping on the trend by adding Korean flavours to local foods
Soumya Gawri Jun 12, 2025 9:04 AM
Anant Agarwal, Vice Chairperson, CRPL and MMG Group, noted that the decision to bring Ranveer Singh as brand ambassador marks a continued shift toward high-energy, personality-led marketing in India
Chehneet Kaur Jun 9, 2025 6:37 PM
According to sources, the account is estimated to be worth around Rs 60 crore
Tasmayee Laha Roy May 30, 2025 12:39 PM
Prior to this, Eugene Lee was with McDonald's as International Chief Marketing Officer
e4m Desk Apr 28, 2025 11:15 AM
According to media buyers, McDonald’s is a Rs 100-crore club client
Chehneet Kaur Apr 11, 2025 12:55 PM
This collaboration, powered by HockeyCurve’s creative automation platform, has successfully launched McDonald’s enticing new Korean Range
NATIVE CONTENT Apr 9, 2025 1:31 PM
The film features McDonald’s characters such as Grimace, Hamburgler and Birdie The Early Bird.
e4m Staff Mar 27, 2025 3:44 PM
Arvind R P, Chief Marketing Officer, McDonald’s India (West & South) shares insights on how the QSR leveraged the GenZ phrase, ‘soft launch’ in its Valentine’s Day campaign
Simran Sabherwal Feb 19, 2025 9:21 AM
The ‘Shordaar Crunch’ campaign has been conceptualized by DDB Mudra Group
The film is aimed at strengthening McDonald's fried chicken portfolio for the South market
e4m Staff Aug 27, 2024 3:14 PM
Villanueva is currently serving as Director- Marketing at Yum Brands Singapore
e4m Desk Aug 27, 2024 12:21 PM
As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns
e4m Staff Aug 16, 2024 9:28 AM
The House of McDowell’s Soda celebrates Yaaron Waali Baat with an all-new rendition of “Yaari Hai Imaan” ahead of Friendship Day
e4m Staff Jul 29, 2024 11:29 AM
The agency aims to disrupt the traditional cookie-cutter approach to brand storytelling by creating resonant stories that deliver measurable impact for clients
e4m Staff Jul 10, 2024 5:55 PM
