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Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
M. Gautham Machaiah May 28, 2026 12:57 PM
Vasishtha has been appointed as Vice President – Government Affairs & Strategic Partnerships
e4m Staff Apr 15, 2026 3:59 PM
Prior to this, Satish Paliwal served as Chief Operating Officer at Krsnaa Diagnostics
e4m Staff Apr 1, 2026 12:26 PM
Interactive AI presence becomes a key highlight of the White House summit as conversations around human-robot interaction grow louder
Vaishnavi Deshpande Mar 26, 2026 3:25 PM
What started as a seemingly impressive demo at the India AI Impact Summit 2026 in New Delhi quickly snowballed into a full-blown controversy for Galgotias University
e4m Staff Feb 18, 2026 1:33 PM
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
e4m Staff Jan 13, 2026 9:08 AM
Mirumi is developed by Yukai Engineering, a Tokyo-based robotics company renowned for designing emotionally engaging, playful robots rather than solely utilitarian machines
Vaishnavi Deshpande Jan 6, 2026 2:33 PM
The company quietly signals a 2026 rollout as agencies await clarity on formats, pricing and integration
TurboTax, Credit Karma, QuickBooks and Mailchimp to be integrated directly with ChatGPT as Intuit deepens its AI-driven platform strategy
e4m Staff Nov 19, 2025 11:09 AM
Electronics and IT Minister Ashwini Vaishnaw has repeatedly emphasised that India’s AI strategy aims to democratise access and expand employment opportunities.
Brij Pahwa Nov 17, 2025 1:38 PM
India is witnessing a surge of AI-generated content from robot anchors to chatbot-written articles, raising urgent questions about misinformation, ethics, and public trust in digital media.
Brij Pahwa Nov 11, 2025 2:08 PM
Festive ad season, once rife with bots and fraud, is now seeing a shift toward AI-driven, real-time anti-fraud measures that combine human oversight with machine intelligence, say experts
Shantanu David Oct 24, 2025 9:03 AM
Behind the glow of festive performance reports lies an open secret: a rising share of that activity isn’t human at all
Shantanu David Oct 22, 2025 9:06 AM
This Diwali, as connection and nostalgia take center stage, chatbots are helping brands deliver both personalised greetings and seamless sales with a human touch
Anuja Jain Oct 16, 2025 8:24 AM
With impressions & clicks seemingly fading in relevance, AI assistants have becomes the primary commerce interface and brands who anticipate this will dominate in ways that look invisible today
Shantanu David Oct 6, 2025 8:45 AM
The 40-episode podcast and Tech Bot equip students, professionals, and leaders with the tools to sharpen strategies and succeed in today’s fast-changing communication landscape
e4m Staff Sep 22, 2025 12:20 PM
Meta faces cultural, creative, and technical tests as it builds conversational AI for foreign markets
Anuja Jain Sep 18, 2025 8:41 AM
Allen Nejah talks AI's future, India's tech potential, and Polymatic’s plans to lead the robotics revolution.
Brij Pahwa Jul 22, 2025 10:33 AM
Bottega Veneta’s announcement follows Lorenzo Musetti’s participation in the house’s recent ‘Craft is our Language’ campaign
AI will be a value multiplier and not a job destroyer, say industry heads; need for diverse thinkers & fresh perspective as advertising is becoming less about the message and more about meaning
Chehneet Kaur May 27, 2025 8:44 AM
The survey highlights 20% of customers experience long waits without updates which leads to uncertainty
e4m Staff Feb 26, 2025 2:01 PM
Alia Bhatt is an investor and brand ambassador for the cloth diaper company
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
Kanchan Srivastava Jul 1, 2024 9:06 AM
Sanchita Johri was previously with Adidas as Director of Digital Activation
Before joining Glenmark, Zoya Pandey was with Abbott for over 13 years
Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India
Shantanu David Apr 18, 2024 8:40 AM
Milton and Vserv AudiencePro have joined forces to seamlessly blend brand awareness and user engagement
NATIVE CONTENT Jan 24, 2024 11:23 AM
IVT, or Invalid Traffic, can result in wasted advertising spend and decreased campaign efficacy, which is a major drawback for advertisers, publishers, and ad networks
Shantanu David Nov 15, 2023 9:18 AM
Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act swiftly and smartly, say industry leaders
Kanchan Srivastava Oct 17, 2023 8:53 AM
AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the media, publishing and advertising sectors, industry watchers shared
Kanchan Srivastava Oct 9, 2023 8:50 AM
The new campaign highlights the brand promise of sourcing finest ingredients
Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is still far away
Nilanjana Basu Sep 4, 2023 8:46 AM
Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective marketing solutions
Nilanjana Basu Jun 30, 2023 9:13 AM
Industry experts chime in on how brands are leveraging Real Time AI to engage with the Indian consumer market's appetite for instant gratification
Shantanu David Jun 22, 2023 9:15 AM
The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad revenue, share industry observers
Kanchan Srivastava May 15, 2023 8:24 AM
The film highlights the brand’s innovative approach of integrating technology in routine household tasks
exchange4media Staff Apr 26, 2023 2:52 PM
Digitas will focus on creating effective messaging structures for the AI platform’s audience
exchange4media Staff Apr 3, 2023 9:53 AM
The short video brings together women from different generations, urging them to stop negative self talk
exchange4media Staff Mar 8, 2023 1:47 PM
Take a personal and conversational approach while talking to users, say experts who warn brands against treating WhatsApp as a broadcast tool
Tanzila Shaikh Feb 28, 2023 9:31 AM
With AI, advertisers can create unique experiences for each customer based on their behaviour, preferences and demographic information, say experts
Shantanu David Feb 14, 2023 9:16 AM
Experts believe that Bard will create some unique opportunities for brands to reach their audiences in a manner more natural than before
Shantanu David Feb 8, 2023 7:43 AM
The platform has tied up with Integral Ad Science and DoubleVerify to ensure that the ads are seen by potential customers
exchange4media Staff Jan 27, 2023 11:26 AM
Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year
Tanya Dwivedi Dec 27, 2022 2:38 PM