Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how digital transformation not only ensures relevance of FMCG brands but also positions them to respond swiftly to market trends

Kush Aggarwal Oct 29, 2024 9:17 AM

Brands like Bikaji, Bikano, Haldiram’s are pulling out all stops to dish out delectable campaigns to whet consumer appetite for snacks in the festive season

Chehneet Kaur Oct 25, 2024 9:25 AM

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala, writes on the challenges in the Indian FMCG industry and the probable solutions

Manish Aggarwal Oct 15, 2024 12:09 PM

Guest Column: Kush Aggarwal, Head of Marketing, Bikano, lists ways to stay at the forefront of the industry’s evolution

Kush Aggarwal May 24, 2024 8:31 AM

The campaign urges everyone to partake in the celebration of joy

e4m Staff Oct 31, 2023 12:58 PM

The campaign focuses on changing the narrative around Soan Papdi, a beloved Diwali sweet that often finds itself re-gifted

e4m Staff Oct 21, 2023 8:29 AM

This initiative is an extension of the #PyarKaMeethaBandhan campaign

exchange4media Staff Aug 22, 2023 4:07 PM

Aggarwal, Head of Marketing, Bikano, shares the brand’s advertising and marketing strategies, the urban-rural market and more

Shantanu David Jun 26, 2023 9:00 AM

Bikano logo will feature prominently on the right sleeves of Team Dabang Delhi’s competition t-shirts through the duration of this season

exchange4media Staff Nov 1, 2022 3:27 PM

Wadhwa, Head of Sales, Bikano, Bikanervala Foods Pvt. Ltd., on how the brand stands out in a crowded, colourful market

Shantanu David Oct 26, 2022 8:56 AM

The #PyaarkameethaBandhan campaign is planned as a mix of online and offline activities

exchange4media Staff Aug 8, 2022 1:19 PM

The campaign is part of the company’s expansion plans

exchange4media Staff Feb 28, 2022 4:00 PM

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods, writes about how the F&B sector relies heavily on R&D to make the products healthier, tastier and more sustainable

Manish Aggarwal Feb 21, 2022 8:45 AM

Marketers are increasingly inclining toward automation and AI-based solutions to address challenges

Archana Khatri Das Jan 7, 2022 9:11 AM

Brands are looking to splurge 20-40% of their annual marketing budgets in Q3

Mansi Sharma Sep 21, 2021 8:48 AM

With this campaign, the brand aims to reinstate its position in the market as bhujia specialists

exchange4media Staff Sep 6, 2021 3:09 PM