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An event hosted by Landor and chaired by Nick Foley, Regional President of Landor SEAPJ, shed light on the role that brands can play in weeding out gender stereotypes

exchange4media Staff 6 days ago

The video showcases how kayakers Manish Rawat and Sweth Nisha have committed to kayaking irrespective of challenges

exchange4media Staff 28-September-2018

The mandate includes building the social media profile, developing a social media strategy and strengthening Tata Global Beverages’ position in the category

exchange4media Staff 26-June-2018

A success and leadership summit for women held in Mumbai saw top leaders speak about building a dream job and answered tough questions on success

Pallavi Borkar 09-May-2018

Coca Cola India has started a new incubation model which helps it test and introduce new products in record time. The company added two new products to its portfolio which followed this incubation approach.

Ruhail Amin 04-May-2018

Formerly known as Cadbury, the brand has called for a pitch for media and digital duties. Pitch for a creative agency to be announced by end of the year say sources

Naziya Alvi Rahman 25-April-2018

The beverage brand is taking consumers down the memory lane by launching six vintage designs

exchange4media Staff 24-April-2018

On a typical Saturday or Sunday, one can also see Mishra going out with friends, running and swimming

Dolly Mahayan 14-April-2018

Tata Global Beverages’ new campaign ‘Get Andar se Clean and Bahar se Active’ highlights the product’s USP as an enabler of a healthy lifestyle in a creative manner

exchange4media Staff 28-March-2018

At Mountain Dew, we believe in leveraging the power of stories to create authentic consumer experiences, says Naseeb Puri, Director, Mountain Dew, PepsiCo India in an interview with Exchange4Media

Dolly Mahayan 26-March-2018

The grand finale of ‘Champions of Tomorrow’ conducted by Tata Tea Jaago Re 2.0 in association with Athletics Federation of India (AFI) concluded today in Delhi and 12 winners were selected for an eight-day training programme in UK

exchange4media Staff 23-February-2018

From issues related to corruption, elections, women empowerment and now creating future champions, ‘Tata Tea's Jaago Re’ campaign has given brand messaging and social responsibility a new meaning for over a decade now

Ruhail Amin 23-February-2018

Hopes to instil positive change in the areas of women’s safety and lack of sports culture in the country

exchange4media Staff 16-February-2018

Of the 116 upheld ads, the majority belonged to healthcare and education

exchange4media Staff 17-October-2017

The film aims to make audiences aware of instances of gender inequality that can take place even in their own homes

exchange4media Staff 22-July-2017

Fruit juices are a fast-growing category and mango flavour contributes the largest share, says Devendra Shah, Chairman, Parag Milk Foods

exchange4media Staff 06-May-2017

Tata Global Beverages introduces India to its first “vitamin enhanced” green teas with a light-hearted, fun, relatable campaign

exchange4media Staff 09-February-2017