beverage
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
Restaurant Brands Asia Limited is the operator of Burger King in India and Burger King and Popeyes in Indonesia
Whitbread is a creative marketer with experience in brand marketing for leading franchised and corporate businesses in FMCG, QSR and retail industries across Australia and the UK
With consumers seeking health benefits beyond refreshment, companies are expanding portfolios across coconut water, electrolyte drinks, kombucha and protein beverages.
Sunidhi Vijay Jul 2, 2026 9:42 AM
In her new role, Gopinath will be part of HCCB's Public Affairs, Communication and Sustainability team, supporting the company's external communications mandate
e4m Staff Jun 25, 2026 11:30 AM
The co-founder says that the company is doubling down on an asset-light co-bottling model and plans to add another eight to nine manufacturing units next year across high-demand markets
e4m Staff Jun 17, 2026 12:50 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement
Ganapathy Viswanathan Jun 16, 2026 8:40 AM
Ambuj Deo Singh, Vice President, Digital Acceleration Office, Coca-Cola India & Southwest Asia, says the brand’s growth is being powered by expanding penetration while accelerating premiumisation
Sunidhi Vijay Jun 4, 2026 9:03 AM
Vasishtha has been appointed as Vice President – Government Affairs & Strategic Partnerships
e4m Staff Apr 15, 2026 3:59 PM
Although the category faces regulatory pressures, including a 40% GST on carbonated beverages, brands are focusing on increasing consumption frequency rather than relying solely on penetration
Shalinee Mishra Mar 24, 2026 9:59 AM
Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Brij Pahwa Mar 23, 2026 3:33 PM
Actor and entrepreneur Karan Tacker is the Co-founder of GOONDA, a lifestyle brand offering an Indian agave spirit and energy drink
Aditi Uniyal Mar 4, 2026 9:04 AM
Medusa’s latest campaign, ‘Mehsoos Kar, Har Rang’, urges people to go beyond the visual spectacle of the festival
e4m Staff Mar 3, 2026 11:14 AM
The unveiling has been accompanied with a campaign titled ‘Nothing Unnecessary’
Rimzim Jeera is widely recognised as one of India’s first ethnic flavoured beverage in a ready-to-drink format
e4m Staff Feb 22, 2026 1:00 PM
Prior to PepsiCo, Amit Kumar Nanchahal worked with Ola (ANI Technologies Pvt Ltd)
e4m Staff Feb 20, 2026 1:00 PM
Prior to joining Indian Beverage Association, Dr. Chadha served as Deputy Secretary General at FICCI
e4m Staff Feb 17, 2026 1:11 PM
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 9:00 AM
Most recently, Clavell Santiago served as Head of Sales – HoReCa, leading Evocus’s entry into the HoReCa segment
e4m Staff Jan 14, 2026 12:36 PM
Most recently, he held the position of Assistant Director of Food & Beverage at Hyatt Regency Dehradun
e4m Staff Jan 6, 2026 12:46 PM
Prior to this, Stefano Marini held the role of Head of Southern Europe & AOA at Nestlé Waters and Premium Beverages
Prior to this, Paul Andreotta held the role of Senior Vice President - Strategic Partnerships
e4m Desk Dec 24, 2025 12:56 PM
Karan Wahi is backing Knack’s portfolio, including CoolPop for children and Knack Pro Sports, a professional hydration and recovery beverage
e4m Staff Dec 22, 2025 1:30 PM
This partnership further expands Kaizzen’s growing portfolio in the corporate, FMCG, and public affairs domains
e4m Staff Nov 12, 2025 1:46 PM
Tata Consumer Products Limited has appointed Sharat Verma as the new President – Packaged Beverages, India & South Asia (including Organic India)
Raja Chakraborty, CMO of Continental Coffee, discusses why coffee and beverage brands that have long relied on traditional marketing are now facing a moment of reckoning
e4m Staff Oct 29, 2025 12:09 PM
Hemant comes to Hindustan Coca-Cola Beverages, or HCCB, after a nine-year career with Mondelez International Inc
e4m Staff Jul 15, 2025 12:30 PM
Inbrew Beverages and Tilaknagar Industries are seeking to raise $500 million each through private credit
e4m Staff Jul 15, 2025 8:51 AM
Dikshant Dangwal, Head of Culture, Engagement, and Internal Communications, Hindustan Coca-Cola Beverages, talks about the intricacies of the communications world
Prior to this, Mark Kirkham held the role of SVP - Marketing Pepsi & Sparkling Brands, North America
Nitin Bhandari will succeed George Kovoor, who will retire on March 31, 2025
e4m Staff Jan 13, 2025 9:04 AM
According to a report by TAM AdEx, HUL, Reckitt Benckiser (India), Godrej Consumer Products, and Procter & Gamble retained their positions as top 4 advertisers
e4m Staff Dec 17, 2024 9:08 AM
The regulatory body said that many companies have been selling or marketing reconstituted juices as '100% fruit juice', which can be misleading for consumers
Payal Gwalani Jun 7, 2024 7:22 PM
Deepak Jolly, Chairman, Ind Food & Beverage Association and Founder, Consocia Advisory, reminisces his cherished memories with Shantanu Guha Ray
Deepak Jolly Mar 28, 2024 4:26 PM
The video showcases inspiring testimonials and success stories of women breaking barriers in a traditionally male-dominated industry
Ranbir Kapoor will be seen elevating 7UP’s ‘Super Duper Refresher’ positioning in India
e4m Staff Dec 18, 2023 12:40 PM
Incumbent Ahmed ElSheikh may take on a global role early next year, said a news report
e4m Staff Nov 27, 2023 9:18 AM
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
exchange4media Staff May 9, 2023 9:00 AM
As part of the collaboration, B Natural has launched a campaign #MatchReadyBNaturalDeNaal
exchange4media Staff Apr 3, 2023 12:53 PM
The existing promoters, Hajoori family, will continue to own the remaining stake in SHBPL
exchange4media Staff Jan 4, 2023 9:45 AM
Suresh Narayanan, the Chairman and Managing Director of Nestlé India, spoke to e4m on the sidelines of the 6th CII Marketing Leadership Summit 2022 in Mumbai on Tuesday
Kanchan Srivastava Dec 21, 2022 9:21 AM
Vasudev joins Universal Beverages Limited from AB InBev India
exchange4media Staff Nov 29, 2022 6:06 PM
The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth
Kanchan Srivastava Nov 15, 2022 8:54 AM
The growth has been driven by the success of locally adapted, occasion-based global marketing campaigns and screentime, the company said
exchange4media Staff Oct 27, 2022 10:01 AM
Brand insights agency Nepa conducted an online survey in seven markets across the world to find out what people wish would come true in 10 years’ time in food & beverage, FMCG & retail sectors
exchange4media Staff May 20, 2022 1:02 PM
The brand will host the Holi party in the virtual world on March 18 & 19
exchange4media Staff Mar 19, 2022 2:14 PM