Guest Column: The Silly Point of cricket lies buried in legal catacombs?blur=25

Betting and gambling are the most debated and used words by eminent panelists crying out loud against BCCI and officials without understanding the purview of the legality of these terms, says Ashish Kaul, Marketing & Brand Management Professional

Ashish Kaul Jan 9, 2015 8:18 AM

Brand owners edgy as SC observations add to IPL credibility crisis?blur=25

With the Supreme Court asking BCCI Chairman N Srinivasan to step down for a transparent and fair probe, will the implications affect marketing traction towards the IPL? Marketers share their views

Abhinav Trivedi Mar 26, 2014 8:45 AM

As IPL final ratings drop 28%, advertisers exhibit cautious optimism?blur=25

The future of IPL would depend entirely upon how the crisis is handled by BCCI and IPL management; however, there won’t be any serious setback, say experts

Abhinav Trivedi Jun 7, 2013 8:00 PM