barb
Mattel had approached the court stating that the defendant was using marks such as ‘Barbie Enterprises’, ‘Barbie Kitchen’ and ‘Barbie Catering’
e4m Staff Oct 1, 2025 12:05 PM
In India, Mattel has launched its Inspiring Women collection, celebrating the tennis champion’s achievements both on and off the court
e4m Staff Aug 18, 2025 2:44 PM
As per reports, the designer duo known for specially curated Barbie dolls inspired by pop culture, were killed in a car collision in Italy
e4m Desk Jul 30, 2025 10:49 AM
Kayum Razak Dhanani has been the Managing Director of the company since March 2013
From Axis Bank’s Shefali Shah spot to Tanishq’s celebration of choices, a look at Women’ Day brand campaigns that caught our eye
Soumya Gawri Mar 8, 2025 8:49 AM
From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but also sparked widespread conversations
Soumya Gawri Nov 8, 2024 9:09 AM
By integrating local elements into their marketing strategies, companies like Coca-Cola, Cadbury, and Realme are not just selling products but also fostering emotional connections
Soumya Gawri Oct 16, 2024 9:12 AM
Mattel India has launched a new campaign film ‘You Can Be Anything’ as part of the brand's year-long 65th anniversary
e4m Staff Sep 26, 2024 2:02 PM
As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals' matchday and training jerseys
e4m Staff Aug 22, 2024 3:36 PM
The Founder and CEO of Nykaa was speaking at a preview for the brand’s two-day live event – Nykaaland
Tanzila Shaikh Nov 4, 2023 10:18 AM
Customers can rent and watch Barbie starting today and Meg 2: The Trench starting September 18
exchange4media Staff Sep 12, 2023 4:31 PM
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers
Tanzila Shaikh Aug 9, 2023 9:17 AM
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure ethical usage, caution industry observers
Shantanu David Aug 3, 2023 9:02 AM
Guest Column: Madhukar Kumar, Founder and Chief Strategist, Grey Cell Public Relations, writes on why Barbenheimer is a celebration of creativity, diversity, unity, and a dialogue on societal norms
Madhukar Kumar Aug 1, 2023 12:10 PM
Greta Gerwig's Barbie and Christopher Nolan's Oppenheimer have spawned a cultural phenomenon that refuses to die down, and brands want in on it
exchange4media Staff Jul 24, 2023 10:02 AM
With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy
Chehneet Kaur & Nilanjana Basu Jul 19, 2023 8:59 AM
At Cannes Lions 2023, Neeta Nair speaks to Donna Murphy, Tracey Barber and Rana Barua
Neeta Nair Jun 20, 2023 9:11 AM
BARB is the first industry-owned audience currency in the world that Netflix has joined
exchange4media Staff Oct 12, 2022 4:51 PM
As the Associate Sponsor, Fan2Play’s logo will feature on the non-leading arm of the official jerseys and training kits
exchange4media Staff Sep 7, 2022 2:28 PM
Wolf777 had also announced its association with the Jamaica Tallawahs as the title sponsor in the past
exchange4media Staff Aug 25, 2021 1:03 PM
Before joining Crossword Public Relations, Kochhar worked with Barbeque Nations Hospitality
exchange4media Staff Sep 23, 2020 6:27 PM
The trilogy has been written by Suzanne Selfors and illustrated by Barbara Fisinger
exchange4media Staff Aug 21, 2020 3:16 PM