bacardi-india

Bacardi appoints Mahesh Kanchan as Managing Director, India and Southeast Asia

Bacardi Names Mahesh Kanchan as New Managing Director for India?blur=25

Succeeds Vinay Golikeri, who steps up into the Regional President role for Asia, Middle East and Africa (AMEA) and Global Travel Retail (GTR), Bacardi

e4m Staff Jul 14, 2026 12:58 PM

Bacardi India goes 100% digital, focuses on immersive brand experiences: Goodies Narayanan

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Goodies Narayanan, Marketing Director, India at Bacardi, highlights a strategic shift in the company’s approach to media, culture and consumer engagement in urban India

e4m Staff Feb 23, 2026 10:46 AM

Goodies Narayanan joins Bacardi India as Director Marketing - CMO India

Goodies Narayanan appointed Director Marketing – CMO India at Bacardi?blur=25

Prior to this role, Goodies Narayanan was associated with Coursera for nearly three years

e4m Staff Dec 2, 2025 6:35 PM

Bacardi has always been about lifestyle; focused on being a social brand: Ashish Jha

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Ashish Jha, Sr. Brand Manager for Bacardi Rums and Breezer, shares about the marketing strategies, observing consumer behaviour and more

Chehneet Kaur Jul 10, 2025 2:53 PM

Bacardi India’s Ayaesha Gooptu joins FINO Tequila as Country Head

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At Bacardi India, Ayaesha Gooptu was Head of Domestic Spirits & Ready-to-Drink divisions

e4m Staff Apr 29, 2025 11:29 AM

82.5 Communications wins Bacardi India’s creative mandate

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82.5 Communications will also be involved in the upcoming product launches for Bacardi India

e4m Staff Dec 16, 2024 1:09 PM

Bacardi appoints Mahesh Kanchan as Marketing Director of India, neighbouring countries

Mahesh Kanchan Bacardi India?blur=25

Previously, Mahesh Kanchan served as the CEO of Del Monte Foods India

e4m Staff Mar 5, 2024 1:44 PM

'Legacy-building is not a privilege meant for a few, but a journey open to all'

Ayaesha Gooptu?blur=25

Ayaesha Gooptu, Head of Domestic Spirits at Bacardi India talks about Legacy Collective, the insights into this initiative, building legacy, the importance of storytelling and more

Ritika Raj Sep 29, 2023 8:06 AM

Bacardi India’s Legacy Collective with Ranbir Kapoor

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The film celebrates the spirit of homegrown brands in the country

e4m Staff Sep 28, 2023 12:07 PM

India is the most exciting consumer market: Zeenah Vilcassim, Bacardi India

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The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth

Kanchan Srivastava Nov 15, 2022 8:54 AM

‘Bacardi aims to deliver five times its current business results in the country by 2030’

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Zeenah Vilcassim, Director-Marketing, Bacardi India, shares company's future plans and more

Shantanu David Aug 22, 2022 8:37 AM

Bacardi India appoints Zeenah Vilcassim as Marketing Director

Zeenah Vilcassim?blur=25

She will be based out of the company’s Gurugram head office

exchange4media Staff Apr 19, 2021 1:04 PM

Vidya Vox and Nucleya announce winners for BACARDÍ Sessions Season 4

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Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey

exchange4media Staff Jan 7, 2021 3:05 PM

'We have been bringing avenues of entertainment to consumers in these festive times'

Samiksha Uniyal-Bacardi?blur=25

Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies

Nafisa Shaheen Dec 30, 2020 8:44 AM

India is amongst the world’s top 10 best-performing markets for Bacardi: Anmol Gill

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Anmol Gill, Head of Customer Marketing, Bacardi gives us insights into the brand's consumer connect initiative held globally on Founder’s Day every year

Nafisa Shaheen Feb 14, 2020 5:58 PM