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A weak monsoon could squeeze rural incomes, raise food inflation and slow consumption in price-sensitive markets. But marketers say the impact may not be uniform
Kanchan Srivastava Jul 3, 2026 8:45 AM
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
Heather Hoytink is a seasoned commercial leader who brings more than 20 years of sales and operations experience to the role
e4m Staff Jun 25, 2026 4:31 PM
Many of the campaigns generating attention today are not necessarily the ones offering the biggest discounts
This year's Father's Day campaigns redefined fatherhood with humour, heart, and a little unconventional love
Aryendra Khan Jun 20, 2026 9:00 AM
An increasing number of brands are using creators, humour and shared cultural insights to engage with the occasion, often in partnership with other brands
Shalinee Mishra Jun 20, 2026 8:30 AM
The list recognises influential marketing leaders whose strategic vision & impact are shaping the future of the industry
Ather Energy has subscribed to 100 per cent of the initial paid-up share capital of the subsidiary through cash consideration
e4m Staff May 29, 2026 7:56 AM
The award was received by his wife, Neeta Joshi, at the Civil Investiture Ceremony-I held at Rashtrapati Bhavan
Strategic merger with Nth Degree creates an unmatched Live events platform, bolstering regional wins with Castrol (Agency of Record), LinkedIn, Asian Paints, and Jio BlackRock
NATIVE CONTENT May 25, 2026 9:25 AM
Catherine Sullivan is leaving Burson following a 12-year tenure with the agency
Mohan Menon is a Chennai-based writer who spent his entire professional life with Ogilvy & Mather
e4m Staff Apr 6, 2026 11:13 AM
Industry experts say early heatwaves and unseasonal rain are prompting brands in beverages, ACs, personal care, and QSR to front-load summer campaigns ahead of competitors
Sunidhi Vijay Mar 2, 2026 9:31 AM
Blending insight, emotion and relevance to stay truly memorable, here are this week’s ads that caught our eye
Aryendra Khan Jan 17, 2026 9:08 AM
Smriti Mandhana has removed her pre-wedding celebration posts with fiancé Palash Muchhal from social media after their wedding was postponed indefinitely due to a medical emergency in her family
Vaishnavi Deshpande Nov 25, 2025 2:38 PM
Advertising veteran Jagdeep Parsram pays tribute to legendary adman Piyush Pandey, recalling their early days at Ogilvy & Mather
e4m Staff Oct 27, 2025 8:18 AM
In an industry defined by technical specs and network maps, one ad chose metaphor and companionship over machinery and connectivity, becoming India’s most unforgettable telecom campaign
Aryendra Khan Oct 9, 2025 8:49 AM
Prior to this, Heather Hopkins Freeland was with Spotify as CMO Advisory Council (Soundboard)CMO Advisory Council (Soundboard)
Speaking at e4m Health and Wellness Marketing Awards, Anupam Katheriya, CEO of Cholayil and Director of Medimix, said trust, not just ads, drives consumer choices in the health sector
e4m Staff Jul 26, 2025 8:17 AM
Navneet Education’s Father’s Day campaign pays tribute to fathers who are the original 'AI' in their children’s lives
e4m Staff Jun 16, 2025 2:34 PM
UltraTech Cement’s ad ‘Papa Kab Khush Hote Hain?’ is a tribute to dads and everything they quietly do
Soumya Gawri Jun 16, 2025 8:21 AM
Kotak Mahindra Life Insurance Company Ltd’s campaign pays tribute to the quiet heroes through the new film titled ‘Viraasat’
e4m Staff Jun 14, 2025 12:23 PM
Prega News, SBI General Insurance and other brands showcase authentic portrayals of modern fatherhood through their campaigns this Father’s Day
Soumya Gawri Jun 14, 2025 9:05 AM
The film opens with individuals responding to the quirks of their fathers
e4m Staff Jun 13, 2025 6:52 PM
The campaign blends humour and heart to celebrate everything that makes dads iconic
e4m Staff Jun 13, 2025 5:30 PM
HealthOK’s 100% vegetarian formulation makes it a suitable option for fathers across different dietary preferences
e4m Staff Jun 13, 2025 5:08 PM
Oberoi Realty launched a campaign titled ‘From the first game to the biggest win, dads are there for it all’, showcasing its ability to fuse emotion-led storytelling with future-forward marketing
e4m Staff Jun 13, 2025 3:35 PM
As part of Father’s Day campaign, parking spots were blocked off across Delhi and Bengaluru with signs reading, ‘Reserved. For the car you should have gifted your dad’
e4m Staff Jun 13, 2025 2:09 PM
Instamart’s new campaign puts a twist on the phrase ‘papa ka batua’, flipping it to ‘batue ka papa’ to highlight the bond between dads and their old wallets
e4m Staff Jun 13, 2025 1:32 PM
The film is a tribute to fathers everywhere whose every ‘No’ carried a lesson, and whose rare but meaningful ‘Yes’ shaped their children’s lives
e4m Staff Jun 12, 2025 3:28 PM
Prega News’ Father’s Day 2025 campaign honours expectant dads, showing their emotional and practical support during pregnancy
e4m Staff Jun 11, 2025 2:02 PM
In his new role at Ather Energy, Anjani will lead Ather’s digital strategy, oversee the development of digital platforms and products and strengthen IT infrastructure
e4m Staff May 30, 2025 1:50 PM
Mark Shanley, Matt Gay and Katherine O’Brien will strengthen the agency’s legacy of creative excellence under their combined leadership
The film features Dino Morea, Ashish Vidhyarthi, Niharika NM and Jordindian
e4m Staff Feb 11, 2025 2:00 PM
e4m Confluence 2024 saw industry experts discussing the potential of integrated campaigns that bridge traditional and digital media
e4m Staff Nov 12, 2024 1:11 PM
The virtual jury meet will be chaired by Anupam Katheriya, CEO, Cholayil Private Limited
Discover unique gifts, touching stories, and creative ways to show just how much Super Dads are appreciated
NATIVE CONTENT Jun 18, 2024 2:25 PM
The digital film highlights how fathers resolve life’s challenges with sound practical advice
e4m Staff Jun 16, 2024 1:00 PM
The campaign video follows the journey of a young woman who, after much thought and consideration, chooses a comfortable recliner for her father
e4m Staff Jun 15, 2024 1:00 PM
Brands explored a gamut of themes to pay tribute to the spirit of fatherhood
The Father’s Day campaign is an extension of the year-long campaign #CondomNahiManforceBolo campaign
e4m Staff Jun 13, 2024 5:22 PM