Father’s Day: Prega News launches campaign featuring stand-up comedian Aashish Solanki

Prega News, the pregnancy detection kit brand from Mankind Pharma, has launched a Father's Day campaign that celebrates the often-overlooked contributions of expectant fathers during the pregnancy journey. The campaign highlights how pregnancy transforms both partners' lives, even when one's journey remains largely invisible to the world.

The campaign film features stand-up comedian Aashish Solanki as an expectant father who attempts to experience pregnancy by wearing a belly for a day, undertaking challenges that pregnant women face daily. From picking up objects to sitting comfortably during work calls, the humorous yet enlightening exercise reveals the physical difficulties expectant mothers endure. However, the narrative takes a turn when his pregnant wife Rashi and her friends arrive, shifting the focus to acknowledge the emotional and practical support that expectant fathers provide throughout the pregnancy journey.

“This Father’s Day, we wanted to shine a light on the invisible half of pregnancy - the father's journey,” said Joy Chatterjee, Vice President, Sales & Marketing Head, Consumer Business Unit, Mankind Pharma. “While the physical changes of pregnancy are visible in mothers, fathers too undergo a significant emotional transformation, taking on the responsibility of ensuring financial security for the growing family, working tirelessly to meet increased household needs, and making countless sacrifices to prepare for parenthood. They transition from carefree individuals to responsible partners, often working extra hours, planning long-term investments, and making critical life decisions to provide a stable foundation for their child's future.”

"Pregnancy changes both lives, even when one stays quiet. Through this campaign, we want to honour the countless ways fathers contribute to the pregnancy journey; from making late-night food runs, planning budgets and providing emotional stability to making major life adjustments and long-term planning for their child's education and healthcare," Chatterjee added. "These contributions may not be physically visible, but they are equally important in creating a supportive environment for both mother and child. Through this campaign, we wanted to highlight that every line tells a story – his too.”

The film concludes with the message: "Prega News wishes a Happy Father's Day to all the amazing dads whose invisible journey may not be visible, but who stand by their partners through every joy and challenge of parenthood that begins with good news."