Prega News, SBI General Insurance and other brands showcase authentic portrayals of modern fatherhood through their campaigns this Father’s Day

Soumya Gawri Jun 14, 2025 9:05 AM

Prega News’ Father’s Day 2025 campaign honours expectant dads, showing their emotional and practical support during pregnancy

e4m Staff Jun 11, 2025 2:02 PM

Our pick of brand campaigns that stood out this Mother’s Day

Soumya Gawri May 12, 2025 8:52 AM

The Mother's Day campaign was conceptualised and executed by FCB Kinnect

e4m Staff May 7, 2025 3:28 PM

'We aim to spark a crucial conversation about how society views and treats working mothers,' said Joy Chatterjee, Marketing lead of Mankind's Consumer biz

e4m Staff Mar 3, 2025 11:45 AM

The agency will oversee end-to-end brand communication, spanning creative, digital, influencer marketing, production, and SEO

e4m Staff Feb 21, 2025 10:56 AM

The campaign #SheCanCarryBoth has been released ahead of Women's Day 2024 and features actress Pooja Gor

e4m Staff Feb 26, 2024 12:45 PM

Team Pumpkin has won Prega News’s digital mandate for the fourth year in a row

e4m Staff Dec 27, 2023 11:14 AM

A new video by the brand explores the body image issues seen in new moms and encourages them to embrace the changes as 'marks of strength'

exchange4media Staff Feb 28, 2023 1:07 PM

The campaign has been conceptualised by Grapes

exchange4media Staff Jan 9, 2023 12:18 PM

The campaign by Grapes conveys that the only way to confirm pregnancy is to take the test, and not go by food habits

exchange4media Staff Jul 18, 2022 8:56 AM

The agency has been working with the brand for 2 years

exchange4media Staff Jun 6, 2022 12:06 PM

This Mother's Day, brands paid tribute to mothers with unique campaigns that break the stereotypical image of a perfect mother and portray mothers as children's first academy

exchange4media Staff May 9, 2022 8:48 AM

The brand has roped in popular influencers like Surbhi Sharma, Nimisha Arora, Rashmi Thakur, Varsha Balani among others

exchange4media Staff Feb 19, 2022 6:00 PM

Executed and conceptualised by ADK Fortune, the campaign involves 360-degree brand communications on TV, digital and print

exchange4media Staff Nov 27, 2021 8:47 AM

The association aims to improve the brand's reach in the southern market

exchange4media Staff Oct 13, 2021 12:13 PM

The video campaign, showcasing a mother-son relationship, will run on YouTube and other social media profiles of Prega News 

exchange4media Staff May 8, 2021 7:47 AM

On the occasion of International Women’s day, the brand has also launched a new campaign #SheIsCompleteInHerself

exchange4media Staff Mar 9, 2021 6:26 PM

Industry watchers opine that most ads, this year as well, lack conviction and sincerity as they are merely lofty pronouncements and big promises

Misbaah Mansuri Mar 9, 2021 8:32 AM

Video campaign #SheIsCompleteInHerself strives to invoke a sense of empathy among its audience and urges them to help those couples who are facing the issue of infertility

exchange4media Staff Feb 27, 2021 7:47 AM

The brand also recently celebrated 10 years with several short films

exchange4media Staff Dec 15, 2020 1:06 PM

Conceptualized by ADK Fortune, the campaign will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports

exchange4media Staff Nov 30, 2020 3:58 PM

As part of the campaign, Prega News has come up with its latest initiative #SundayIsMomDay

exchange4media Staff Nov 23, 2020 11:41 AM

Conceptualized by ADK Fortune, the campaign has been executed by the advertising agency Havas Worldwide

exchange4media Staff Sep 8, 2020 2:40 PM