On the occasion of International Women’s day, the brand has also launched a new campaign #SheIsCompleteInHerself

exchange4media Staff Mar 9, 2021 6:26 PM

Women's Day Mahindra's ad?blur=25

Industry watchers opine that most ads, this year as well, lack conviction and sincerity as they are merely lofty pronouncements and big promises

Misbaah Mansuri Mar 9, 2021 8:32 AM

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Video campaign #SheIsCompleteInHerself strives to invoke a sense of empathy among its audience and urges them to help those couples who are facing the issue of infertility

exchange4media Staff Feb 27, 2021 7:47 AM


Conceptualized by ADK Fortune, the campaign will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports

exchange4media Staff Nov 30, 2020 3:58 PM

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As part of the campaign, Prega News has come up with its latest initiative #SundayIsMomDay

exchange4media Staff Nov 23, 2020 11:41 AM


Conceptualized by ADK Fortune, the campaign has been executed by the advertising agency Havas Worldwide

exchange4media Staff Sep 8, 2020 2:40 PM


The actress has a bag full of brand endorsements with names such as Head & Shoulders, Lakme, Colgate, Vivel Soaps and Prega News

Nafisa Shaheen Sep 21, 2019 8:23 AM


We take a look at the various campaigns and offers that brands have come up with for Mother’s Day

exchange4media Staff May 11, 2019 9:49 AM

Prega News Mothers Day?blur=25

The campaign which was released a week before Mother’s Day was supported with other communication material apart from the film

exchange4media Staff May 7, 2019 7:20 PM


From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands

Dolly Mahayan Sep 21, 2018 8:54 AM


Conceptualized and executed by ADK Fortune, a WPP agency, #QuitBeforeYouStart is an urge from Preganews to fathers to quit smoking for a healthy child

exchange4media Staff Jun 7, 2018 12:02 PM


Moving the corporate sensitization conversation from Pregnancy to Post Pregnancy, the brand is now creating a conversation around the much serious issue of Postpartum Depression

exchange4media Staff Feb 27, 2018 3:19 PM


As part of the collaboration, a Spicejet aircraft Boeing 737-800 Series has been wrapped with Prega News branding

Dolly Mahayan Sep 1, 2017 7:42 AM