PRabhu will be part of the global board & executive committee

exchange4media Staff May 28, 2020 1:41 PM

The integrated campaign is a series of different TVCs which will be rolled out on digital platforms as well as across traditional media

exchange4media Staff May 16, 2020 8:06 AM

The report states that 60% of smartphone users give voice commands to Google Assistant for results on queries and navigation while travelling

exchange4media Staff Feb 6, 2020 2:30 PM

Users can now activate and enable the skill on any Amazon Echo Show smart speaker with simple voice commands

exchange4media Staff Feb 6, 2020 10:43 AM

Globally, the campaign has been led by women athletes like Mikaela Shiffrin, Mae Yoshikawa, Jessamyn Stanley, Denise Schindler, Chinae Alexander, Nadya Okamoto and Jada Sezer

exchange4media Staff Jan 28, 2020 12:37 PM

Robertson was previously Executive Creative Director at Landor

exchange4media Staff Jan 24, 2020 12:43 PM

Guest Column: Kosal Malladi, Madison World, General Manager puts down his predictions for 2020

Kosal Malladi Jan 10, 2020 8:54 AM

Guest Column: Niraj Ruparel, National Head - Mobile, Mindshare, shares his predictions for Voice Technology in India

Niraj Ruparel Jan 6, 2020 9:02 AM

Parthasarathy, CEO, Mindshare South Asia, spoke at the Bangalore Advertising club’s The Big Bang Awards for Excellence in Media & Wellness, on the trends and technological advances of the future

Neethu Mohan Nov 16, 2019 1:22 PM

Niraj Ruparel, National Head – Mobile, Mindshare India, delves into the nuances of voice tech, the future of voice and how brands can ensure voice interaction for users is a seamless experience

Shikha Paliwal Oct 29, 2019 8:37 AM

Industry heads say it is time for brands to work on content using Voice assistants and use them to find ways to connect with consumers

Shikha Paliwal Oct 1, 2019 8:15 AM

d2h subscribers will now be able to set reminders for their favourite programmes, get recommendations on trending programmes and do much more

exchange4media Staff Sep 30, 2019 4:05 PM

The Digital Soothsayer, DLAignite, said the greatest risk for marketers today isn’t competitive trends or technological change, it’s losing customers

exchange4media Staff Aug 26, 2019 8:52 AM

Along with the trailer, Alexa users will now get access to Apharan’s title track, dialogues, trivia and jokes

exchange4media Staff Aug 13, 2019 10:54 AM

It's time brands build in compatibility with devices such as Google Home and Alexa so that their customers can seamlessly and effortlessly consume their products or services

Nafisa Shaheen Jul 30, 2019 8:05 AM

As per reports, the brands invited include Colgate, L’Oréal and Lululemon

exchange4media Staff Jul 29, 2019 2:45 PM

Echo Dot and Fire TV Stick with Alexa Voice Remote were among the top-selling deals in India, with Fire TV Stick being the top-selling deal across all categories this Prime Day

exchange4media Staff Jul 18, 2019 5:44 PM

The Amazon Alexa Cup is a global hackathon across 11 countries

exchange4media Staff Jun 27, 2019 2:05 PM

Colors Infinity has introduced ‘The BFF Quiz’, an Amazon Alexa voice skill for the show, which enables users to engage with their Alexa device on the latest gossip and win Amazon Pay vouchers

exchange4media Staff Jun 25, 2019 1:10 PM

Starting today, we bring to you a series where young professionals from Wavemaker India will share their experience at Cannes Lions 2019

exchange4media Staff Jun 18, 2019 8:34 AM