ai-tech
Strategic merger with Nth Degree creates an unmatched Live events platform, bolstering regional wins with Castrol (Agency of Record), LinkedIn, Asian Paints, and Jio BlackRock
NATIVE CONTENT May 25, 2026 9:25 AM
Basantani, has over two decades of experience across Omnicom Media Group, Dentsu, Mahindra & Mahindra and Infosys Technologies
e4m Staff Mar 19, 2026 2:41 PM
Mobavenue’s entry into LATAM follows a platform-led, asset-light operating model that combines its proprietary technology stack with local ecosystem partnerships
Ishank Joshi, CEO & Managing Director of Mobavenue AI Tech Limited, believes in harnessing technology and digital distribution to build sustainable businesses
e4m Staff Feb 4, 2026 10:11 AM
In his new role, Rajeev Pandey will lead New Business Development, Strategic Partnerships, and Key Growth Initiatives
e4m Staff Dec 17, 2025 10:08 AM
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
e4m Staff Nov 12, 2025 11:14 AM
The expanded partnership includes a $400 million spending commitment from WPP for Google technologies
e4m Staff Oct 15, 2025 8:30 AM
Tarun Ummat, Teads India MD, speaks to e4m on how the nation's changing media landscape is redefining the way advertisers reach consumers
Chehneet Kaur and Anuja Jain Aug 14, 2025 11:05 AM
You have to optimise for intent; that means understanding behaviour at a granular level, say experts as AI tools like ChatGPT and Gemini transform search habits and SEO norms
Shantanu David Apr 16, 2025 9:00 AM
While AI-generated ads are undeniably efficient and often awe-inspiring in execution, many leaders believe they are still rooted in imitation
Soumya Gawri Apr 14, 2025 9:40 AM
Priya Subramani, VP & GM, Customer Experience Products at Freshworks, explains how SMBs can enrich customer experience with AI tools such as chatbots, sentiment detection, ticket categorisation, etc
Jagruti Verma Mar 5, 2025 9:07 AM
AI-generated informative snippets could lower traffic, hurt ad impressions and eat into the ad revenue for publishers, as admitted by AI itself
Chehneet Kaur Oct 31, 2024 9:15 AM
Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products Limited, discusses using AI to boost reach and engagement with consumers at the hyper localization level
Simran Sabherwal Oct 28, 2024 8:46 AM
NFT enthusiasts and observers say these token can offer unique value by providing verifiable ownership and rarity, and is a power tool for brands
Shantanu David Jun 14, 2024 8:57 AM
The dentsu-e4m Digital Advertising Report 2024 delves deeply into the potential of Generative AI for consumers, brands, companies that create them, and agencies that help sell them
The AI-powered service provides a customized diet plan to manage diabetes, based on age and dietary preferences while minding the diversity of food choices across the country
exchange4media Staff Nov 15, 2022 4:50 PM
Already used by clients including Coca-Cola, Google and Unilever, Link AI is a state-of-the-art creative effectiveness solution that reliably predicts a TV ad’s in-market performance within 15 minutes
exchange4media Staff Jan 28, 2022 7:12 PM
With it, publishers can continue to maintain their editorial integrity and brand voice, while enabling readers to find more relevant content, resulting in increased readership and engagement
exchange4media Staff Jan 27, 2022 6:28 PM
Sarkar, writer, director, ad filmmaker & Founder of Apocalypso Filmsworks, said that machines can’t decide right or wrong in the creative world, as there is a way of expression for everything
Mansi Sharma Oct 29, 2021 8:42 AM
The two companies will co-develop marketing solutions using Goals101’s cutting-edge AI and data technology, and provide brands with more sophisticated solutions
exchange4media Staff Oct 19, 2021 4:36 PM
Google CEO Pichai also shared that developments like artificial intelligence and quantum computing will revolutionize the world, in an interview with BBC
exchange4media Staff Jul 12, 2021 3:51 PM
The new round will be used to consolidate Myelin’s products in the Indian video streaming market and to expand into international markets
exchange4media Staff May 12, 2021 3:23 PM
India, was the most targeted country in 2019, enduring with 2.4 billion credential stuffing attacks, followed by the United States at 1.4 billion
exchange4media Staff Jul 20, 2020 3:56 PM
At e4m's webinar on technology playing Cupid during the lockdown, panellists shared some insights on 'dating' trends seen during the time
exchange4media Staff Jun 27, 2020 8:34 AM