advertising-spends
The global recession is upon us, but experts believe the right strategy and belief in technology can get a company through these hard times
Nilanjana Basu Nov 8, 2022 9:00 AM
The platform’s advertising & promotional expenses have gone up 27% to Rs 228.2 crore in the quarter
exchange4media Staff Feb 3, 2022 8:24 AM
Amazon Seller Services reported a 49% jump in revenue at Rs 16,379 cr in FY21 compared to Rs 11,028 cr in the year ago period and Flipkart Internet reported 25% jump in revenues at Rs 8,115 cr
exchange4media Staff Jan 5, 2022 9:06 AM
Maruti Suzuki Executive Director Srivastava discussed the reasons behind the drop in adverting expenditure in FY21 and the company’s AdEx plan for the year 2022
Kanchan Srivastava Dec 27, 2021 9:22 AM
The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20
Javed Farooqui & Kanchan Srivastava Dec 24, 2021 8:52 AM
This is a 23% decrease over Rs 1196 crore that PepsiCo India and Coca-Cola India spent in FY20, according to financial data provided by Tofler
exchange4media Staff Nov 15, 2021 8:41 AM
The company reported a net profit of Rs 51 crore, which is 152% increase compared to Rs 20.16 crore in the previous fiscal
exchange4media Staff Sep 6, 2021 8:23 AM
DJ Sons Consumer Goods leads in Print, while Amar Tea (Society Tea) tops the category in Radio, for the period Jan- May’21
exchange4media Staff May 24, 2021 10:12 AM
The platform had recently announced that it is experimenting with new ad formats in collaboration with the automobile sector
exchange4media Staff Apr 16, 2021 8:12 AM
Snehil Gautam, Head of Growth & Marketing, Housing.com, shared that the company will continue with its media mix strategy of focusing more on TV, supported by digital and social media
Misbaah Mansuri Apr 12, 2021 8:37 AM
TYNY forecasts India’s advertising investment to reach an estimated Rs 80,123 crore this year
exchange4media Staff Feb 16, 2021 12:48 PM
Net profit for the financial year ended 31st March 2020 stood at Rs 261.3 crore
exchange4media Staff Dec 16, 2020 8:31 AM
The report on Media and entertainment says that the industry is set to rebound to reach Rs 1,866 billion but implies a loss of around two years of growth due to COVID-19
exchange4media Staff Sep 30, 2020 2:28 PM
Guest Column: Amol Dighe, CEO, Madison Media Ultra & Head Investments, says the COVID-19 crisis has brought about significant change to the entire media industry
Amol Dighe Apr 29, 2020 9:26 AM
Gear up for one of the most awaited evenings - the unveiling of the Pitch Madison Advertising Report 2020, at the Taj Santacruz, Mumbai
exchange4media Staff Feb 13, 2020 8:38 AM
While advertising recovered around the festive season, weakness in macro-environment and sluggish spending by advertisers continued to drag ad revenue down YoY for both News and Entertainment
exchange4media Staff Jan 14, 2020 5:24 PM
The brand spent Rs 1,141 crore in FY19 compared to Rs 731.3 crore in FY18
Misbaah Mansuri Jan 7, 2020 8:44 AM
The online retailer upped its ad spends by over 88% in FY19 when compared to the last fiscal
Misbaah Mansuri Jan 6, 2020 8:43 AM
Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said the organ donation campaign will focus on creating awareness and breaking myths around it
Misbaah Mansuri Nov 6, 2019 8:10 AM
