Flipkart Internet upped ad spends by 56% in FY19
The brand spent Rs 1,141 crore in FY19 compared to Rs 731.3 crore in FY18
E-commerce marketplace Flipkart Internet Private Limited spent Rs 1141 on advertising in FY19. This is a 56 per cent increase in ad spends from Rs 731.3 crore in FY18. Further, Flipkart India’s B2B unit advertising expenses came up to Rs 189 crore for the fiscal. The player has relied on heavy discounts, spending crores to attract and retain customers for higher visibility across mediums.
Furthermore, the brand reported its revenues for the financial year 2018-19 as INR 4800 crore, a 57 per cent jump since the last financial year. The company further reported a net loss of Rs 1624 crore during the same fiscal. This is a 40 per cent increase from the last financial year, according to financial data accessed by business intelligence platform, Tofler.
exchange4media reached out to Flipkart but couldn’t elicit a response until the time of filing the copy.
Flipkart has banked on a range of celebrities and influencers and relied heavily on digital. During the Big Billion Day sale, Flipkart roped in popular celebrities, such as Amitabh Bachchan, Virat Kohli and Alia Bhatt to woo buyers.
Last year too, the brand associated with nearly a dozen celebrities, including regional actors for better reach. However, for the ‘Big Diwali Sale’, the brand was back with its popular 'Kidults' campaign.
In case of Flipkart, Bollywood stars Amitabh Bachchan, Deepika Padukone, Ranbir Kapoor and Diljit Dosanjh were all seen appearing in 20-second ads, promoting its Diwali sales. Sports celebrities like Virat Kohli, Mahendra Singh Dhoni, Sunil Chhetri and Saina Nehwal have also been featured to attract young buyers. Among Flipkart Fashion’s most iconic campaigns was its popular ‘India Ka Fashion Capital’ (IKFC) launched almost two years ago. The brand continued on similar lines, recently unveiling their latest ad with Ranbir Kapoor, Alia Bhatt, and Kidults.
In August last year, US-based retail giant Walmart Inc had acquired a controlling stake in Flipkart's holding company. Under the deal, Walmart had picked up about 77 per cent stake for about USD 16 billion, giving handsome returns to investors like SoftBank that had sold their shares.
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