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Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation
The deadline for submission of counter comments has been extended from 18th May 2026 to 25th May 2026
‘Rang De India’ is musical tribute featuring Sunidhi Chauhan and Vishal Dadlani
e4m Staff Feb 13, 2026 12:33 PM
The campaign has been conceptualized by WPP Ogilvy, and produced in collaboration with Universal Music Group
e4m Staff Feb 5, 2026 12:46 PM
Extended window aims to deepen stakeholder input on AI training, licensing models and creator rights
Vishal Dadlani and Sheykhar Ravjiani performed to mark 25 years of Bollywood hits
e4m Staff Sep 20, 2025 1:28 PM
While both Accenture & WPP are undergoing leadership transitions, it is believed that two ad majors are engaged in discussions exploring potential collaborations—or even a full-scale acquisition
e4m Staff Jul 24, 2025 2:45 PM
As global players exercise caution, India's advertising industry is likely to feel a domino effect, say some industry watchers; others are hopeful of recovery from festive season spending
Kanchan Srivastava Jun 24, 2025 8:28 AM
AdLift will help Supertails improve its search visibility, drive more organic traffic, and ensure the website runs smoothly and efficiently
e4m Staff Jun 12, 2025 4:52 PM
Tesseract is the first-ever tool designed to help brands, agencies, and marketers amplify their presence across the rapidly expanding landscape of Large Language Model (LLM) powered search platforms
e4m Staff May 23, 2025 4:49 PM
Anuj Singhal, Managing Editor of CNBC-Awaaz and CNBC-Bajar, delves into the evolving dynamics of accuracy and speed, decoding financial markets and the rise of digital platforms
Ruhail Amin Apr 30, 2025 8:24 AM
The outcome of the CCI investigation could establish new precedents for how media buying is conducted in India, potentially reshaping trust, competition, and pricing practices
e4m Staff Mar 21, 2025 9:02 AM
Manoj Adlakha's insights at the exchange4media MarTech Event highlight how personalisation has evolved from simply addressing consumers by their names to creating bespoke experiences
e4m Staff Dec 11, 2024 7:25 PM
Manoj Adlakha, Founder & CEO, RedBeryl Lifestyle Services Pvt Ltd, will share insights on the topic ‘The Art of Personalized Marketing in a Data-Driven World’
Gautam Lahiri, President of the Press Club of India, talks about his top priorities, upholding ethical standards in journalism and introducing new initiatives at the Press Club
Ruhail Amin Dec 6, 2024 1:30 PM
The industry leaders will gather at the fifth edition of e4m MarTech India Conference on December 11 in Gurugram
As per the mandate, AdLift will manage online search reputation and optimization, content creation, content marketing, and paid media marketing for King Koil India
e4m Staff Dec 3, 2024 12:30 PM
In today’s edition of Headline Makers, Moneycontrol's Managing Editor Nalin Mehta shares insights on financial journalism in digital media, banking on audience data, content credibility and more
Ruhail Amin Dec 3, 2024 8:43 AM
While Sachin Tanwar was taken in by Tamil Thalaivas for Rs 2.15 crore, Haryana Steelers spent Rs 2.07 crore for Mohammadreza Shadloui Chiyaneh
e4m Staff Aug 17, 2024 8:55 AM
Guest Column: Manas Mishra, Co-founder & MD, Mediant Communications, writes that the SC order is a major step towards creating accountability in marketing & advertising of consumer products, services
Manas Mishra Jun 9, 2024 7:08 PM
The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi
This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns
Shantanu David Apr 22, 2024 8:35 AM
Milton and Vserv AudiencePro have joined forces to seamlessly blend brand awareness and user engagement
NATIVE CONTENT Jan 24, 2024 11:23 AM
Veteran marketeer Manoj Adlakha shared his insights on experiential marketing and how his new company RedBeryl is ensuring customer satisfaction during the e4mRedCarpet Experiential Marketing Summit
Aditi Gupta Dec 26, 2023 7:07 PM
While most players said it was a fantastic year, some cited hurdles like the slowdown in capital inputs to start-ups and geo-political turmoil
Tanzila Shaikh Dec 26, 2023 8:19 AM
Such situations, where clients hold back payments, not just affect the financial setup of the agency, but also takes a toll on the mental health of the ones who work on those projects, say experts
Sohini Ganguly Dec 19, 2023 8:09 AM
Most Gen Zers seek instant gratification and prioritise work-life balance, making it difficult for the industry to be exciting enough to hold them back, say advertising heads
Sohini Ganguly Oct 26, 2023 9:06 AM
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
Tanzila Shaikh Oct 10, 2023 8:51 AM
The move is being made to make more space for other tweets on the platform’s space
exchange4media Staff Aug 22, 2023 4:27 PM
In this series ‘Headline Makers’, we profile top names from India's most reputed news organisations
Ruhail Amin Aug 14, 2023 2:04 PM
Raymond Consumer Care and Madison Media collaborated with Vserv to promote fragrances and grooming products by using audience cohort & innovative Instagram filters
exchange4media Staff Jan 24, 2023 11:03 AM
The agency will focus on providing full-fledged SEO and content strategy services that will help fuel visibility & awareness of the brand
exchange4media Staff Nov 28, 2022 5:44 PM
The regulator said that the deadline has been extended due to the ongoing consultation process and requests received from the stakeholders
exchange4media Staff Sep 1, 2022 7:09 PM
The comments and counter-comments are now to be submitted by 6th June and 13th June, respectively
exchange4media Staff May 31, 2022 10:19 AM
The regulator said the decision has been taken following several representations from stakeholders requesting for extension of time limit due to Covid
exchange4media Staff Feb 3, 2022 4:49 PM
The launch of its new corporate brand identity is reflective of its corporate ethos.
exchange4media Staff Jan 21, 2022 12:18 PM
George will be based out of the agency’s Bangalore office
exchange4media Staff Sep 29, 2021 11:24 AM
The aim of the partnership is to validate games across parameters
exchange4media Staff Aug 4, 2021 12:53 PM
The miniTV service sits within the Amazon.in shopping app and comes loaded with content from leading studios such as TVF and Pocket Aces
Javed Farooqui Jun 11, 2021 8:50 AM
Industry experts say that the extent of economic loss during the ongoing wave will primarily depend on how fast the chain of infections can be broken
Misbaah Mansuri May 27, 2021 9:25 AM
From 'Swad Apnepan Ka' for Brooke Bond to 'Daag Ache Hai' for Surf Excel, we list out renowned ads from Sitapati’s 22-year stint with HUL
Misbaah Mansuri May 11, 2021 8:47 AM
As part of the mandate, AdLift will handle SEO and Content Marketing for Titan Watches, Titan Eye Plus and Fastrack Eyewear brands
exchange4media Staff May 5, 2021 4:24 PM