AIGF partners with Arthur D. Little to strengthen self-regulatory mechanism

The aim of the partnership is to validate games across parameters

e4m by exchange4media Staff
Updated: Aug 4, 2021 12:53 PM
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All India Gaming Federation (AIGF) has partnered with Arthur D. Little (ADL), the oldest and world-renowned international management consulting firm, to strengthen its self-regulation process. Currently, the online skill gaming industry follows a self-regulatory model which incorporates the necessary checks and balances to ensure sufficient responsible gaming and protection of players.

With the exponential growth seen in the industry over the last 3 years, the need to strengthen the self-regulatory process was imperative. By adopting extensive compliance audits for its members with the help of ADL, the aim is to validate the games across parameters comprising user verification standards, player protection, responsible gaming practices, financial integrity, conflict redressal, advertising and promotions as well as legal and gaming compliances.

Talking about the partnership, AIGF CEO Roland Landers said, “AIGF is pleased to onboard Arthur D. Little as our Skills Games compliance partner. With the help of ADL’s expertise in understanding changing business ecosystems, we aim to support the overall online gaming industry of India. Moving forward, this exercise would help both the federation and the member stakeholders in laying down industry best practices and setting concrete foundations for the self-regulatory landscape. At the end of this exercise, the members of AIGF will receive a certificate (subject to compliance) which will be proof of their compliance with AIGF’s self-regulatory skill gaming charter."

As per the EY-FICCI Report 2021, the online gaming segment grew 18% in 2020 to reach INR77 billion, as online gamers increased by 20% from 300 million in 2019 to 360 million in 2020, transaction-based game revenues increased by 21% due to fantasy sports and casual gaming revenues increased by 8%, led by in-app purchases. It is estimated that the online gaming industry will continue to grow to double revenues to INR 150 billion by 2023 and reach 500 million gamers by 2025 to become the third-largest segment of the Indian M&E sector.

Explaining the association, Arthur D. Little India and South Asia Managing Partner & CEO Barnik Chitran Maitra said, “By partnering with AIGF on instituting the Skills Games Charter, Arthur D. Little is excited to support the growth of skill-based online gaming from its present annual revenues of around USD 1 Billion to potentially USD 8-10 Billion of annual revenues by 2030 as India seeks to become a formidable global force in online gaming."

Talking about the importance of self-regulation for the online skill gaming industry in India, Landers noted, “Now more than ever it has become imperative that the industry’s self-regulation practices should be recognized and endorsed by the relevant authorities so that it encourages additional investments leading to technological advancements as well as generation of increased revenue to the exchequer. AIGF and its advisory panel of domain experts will be happy to assist in playing a consultative role for the same. We sincerely believe that with the much-needed support of the relevant policymakers across States and the Center, India can become an online gaming superpower, in the near future.”

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