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Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why Shah Rukh Khan continues to remain in the consideration set for major brands seeking celebrity endorsers
Ganapathy Viswanathan Aug 17, 2026 12:03 PM
Damini Chopra, actor, writer and philanthropist, shares why investing in education and skills is key to turning India’s demographic dividend into lasting prosperity
Damini Chopra Aug 15, 2026 9:54 AM
Tiger Global sold its stake as part of a funding round that valued TVF at around $22 million, significantly below the company’s $82 million valuation in 2019
e4m Staff Aug 13, 2026 3:10 PM
Adfactors PR will drive Namdev Finvest’s reputation management, leadership positioning, and stakeholder engagement through a strategic communications mandate
e4m Staff Jul 29, 2026 6:03 PM
Yesudas Pillai, Entrepreneur, Investor, Transformation Consultant writes why Shashi Sinha is different from other industry leaders
Yesudas S Pillai Jul 28, 2026 6:58 PM
The mandate will focus on strengthening AU’s brand narrative, amplifying its growth story, showcasing its customer-centric and digital-first approach
e4m Staff Jul 21, 2026 12:09 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how genuine relationships are creating lasting customer loyalty beyond traditional advertising
Shantomoy Ray Jul 9, 2026 12:38 PM
The platform has been launched along with Varun Sheth and Zaheer Adenwala
Ganapathy Viswanathan, Communication Consultant & Author, writes on how India’s brand endorsements are shifting from star power to strategic fit, credibility and relevance
Ganapathy Viswanathan Jul 2, 2026 9:41 AM
Shadma Shaikh is also the Co-Founder of the social impact newsroom FactorDaily
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores whether AI content is fueling creativity or overcrowding the digital landscape
Shantomoy Ray Jul 1, 2026 8:17 AM
At Pitch CMO summit 2026, Kartik Mehta, Chief Business Officer & Head of Asia Channel Factory, warned marketers against funding low-quality AI content
e4m Staff Jun 15, 2026 3:08 PM
This feature is in addition to contextual targeting technologies which Channel Factory is providing in its Proprietary AI tool
e4m Staff Jun 11, 2026 4:05 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how manipulative algorithms are reshaping marketing ethics by influencing consumer attention and decision making
Shantomoy Ray Jun 9, 2026 12:52 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why trust is becoming the most powerful currency in modern advertising as AI reshapes consumer behaviour
Shantomoy Ray May 27, 2026 2:22 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
Guest Column: M. Gautham Machaiah, a senior media professional, shares how political leaders are no longer judged only by speeches or policies, they are carefully packaged as visual brands
M. Gautham Machaiah May 19, 2026 3:44 PM
Garg had joined Weber Shandwick in January 2026 from Adfactors PR, where he spent over six years and was part of the firm’s senior leadership team
e4m Staff May 14, 2026 11:23 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how some celebrities evolve beyond acting to embody ideas like hope, strength, change or rebellion
Ganapathy Viswanathan May 6, 2026 8:38 AM
Prior to this, Amit Mukherjee was with Prasar Bharati as Lead Planning & Output - Global & National News, DD India
e4m Desk Apr 28, 2026 10:45 AM
Kartik Mehta, CBO & Head of Asia at Channel Factory, says suspected AI-generated content reduces reader trust by nearly 50%
Sunidhi Vijay Apr 21, 2026 8:49 AM
Prior to this, Acharya was with Moody's Corporation as Vice President - External Communications
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why differentiation is losing its meaning in a marketplace where every brand claims to be unique
Shantomoy Ray Mar 31, 2026 10:21 AM
From a small hill town in Himachal Pradesh to four National Awards and a seat in Parliament, Kangana Ranaut has built one of the most singular careers in the history of Indian cinema
e4m Staff Mar 23, 2026 10:58 AM
Today, the endorsement economy is no longer divided into ‘Bollywood for national’ and ‘South for regional’; it is being reshaped by cultural influence, fandom intensity, and cross-market appeal
Pooja Yadav Mar 23, 2026 9:28 AM
Experts tell e4m that social media has heightened curiosity about stars and their families. Here’s a look at how South cinema’s next-gen is choosing unconventional paths before their acting debut
Pooja Yadav Mar 10, 2026 9:30 AM
Actor and entrepreneur Karan Tacker is the Co-founder of GOONDA, a lifestyle brand offering an Indian agave spirit and energy drink
Aditi Uniyal Mar 4, 2026 9:04 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores the psychology behind dupes culture and what it reveals about changing brand loyalty
Shantomoy Ray Feb 28, 2026 8:15 AM
Myntra Birthday Blast is the platform's flagship fashion, beauty, and lifestyle event, timed for the summer wardrobe season
e4m Staff Feb 27, 2026 2:55 PM
Adfactors PR has featured among the Top 20 Financial PR Agencies in the World by PRovoke Media
e4m Staff Feb 13, 2026 9:14 PM
In this e4m Love x PR & Comms, Dr. Samir Kapur writes a love note to the profession that surprised him, challenged him, and kept him hooked for three deacdes
Ritika Upmanyu Feb 9, 2026 4:49 PM
Celebrating Madan Bahal at 70, Harshil Karia, Founder & CEO, Schbang describes him as rock-solid, strategic, and generous leader
Harshil Karia Feb 5, 2026 4:40 PM
Amit Arora, Founder - BrandVD Communications, celebrates the contributions and impact of Madan Bahal on his 70 birthday
Amit Arora Feb 5, 2026 11:26 AM
From a high-stakes Amazon RFP to investing deeply in talent, Minari Shah shares why Madan Bahal’s leadership stands out in Indian PR
Minari Shah Feb 4, 2026 5:18 PM
Allard W. van Veen, Founding Partner, PROI Worldwide and Founder, The Future Communicators Foundation shares his core memories and celebrates Madan Bahal's leadership, contributions and impact
Allard van Veen Feb 4, 2026 11:06 AM
Atul Takle, Communications Consultant shares fond memories, collaborations, and lessons from his long friendship with Madan Bahal, celebrating his impact at 70
Atul Takle Feb 3, 2026 3:53 PM
Adfactors PR alumni Aakanksha Gupta, Founder & CEO of The Other Circle PR highlights Madan Bahal’s mentorship and leadership as he turns 70
Aakanksha Gupta Feb 3, 2026 12:45 PM
Kiran Khalap, Co-founder & MD, chlorophyll brand & communications consultancy, shares how Madan Bahal rewrote the rules of PR, leadership, and purpose in India
Kiran Khalap Feb 3, 2026 11:16 AM
Nikhil Dey, Executive Director, Adfactors PR, honours PR legend Madan Bahal with a memorable, heartfelt note on his 70 birthday
Nikhil Dey Feb 3, 2026 10:47 AM
Roma Balwani, Co- Founder RB Foundation & CEO, Indian Deaf Cricket Association celebrates the enduring impact of PR pioneer Madan Bahal as he marks his 70th birthday
Roma Balwani Feb 2, 2026 7:10 PM
Arwa Husain, Director at Adfactors PR, celebrates the legacy and impact of PR pioneer Madan Bahal at 70
Arwa Husain Feb 2, 2026 4:51 PM
On Madan Bahal’s 70th birthday, Sujit Patil, Chief Communications Officer, Godrej Industries Group, shares a personal tribute to the PR pioneer and his lasting influence
Sujit Patil Feb 2, 2026 4:28 PM
On Madan Bahal’s birthday, industry leaders share moments, memories, and lessons from a man who helped shape the soul of Indian Public Relations
Parul Batra and Ritika Upmanyu Feb 2, 2026 3:15 PM
Rajesh Chaturvedi, Co-Founder and Chairman, Adfactors PR, shares how Madan Bahal, who recently turned 70, shaped his journey in the PR industry
Rajesh Chaturvedi Feb 2, 2026 11:56 AM
Dr Samir Kapur, Director, Adfactors PR, shares a heartfelt note celebrating 70 years of PR pioneer Mr Madan Bahal, highlighting his lasting impact and contributions to the industry.
Dr. Samir Kapur Feb 2, 2026 10:29 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on Madan Bahal, Co-Founder and Managing Director of Adfactors PR, as he marks his 70th birthday
Ganapathy Viswanathan Feb 2, 2026 7:51 AM