reckitt
The company said performance was weighed down by a weak seasonal cycle and ongoing geopolitical disruptions
e4m Staff Apr 24, 2026 12:03 PM
The new campaign is built around the idea of “The Right Way to Dishwash”
Prior to this, Kanika Kalra was with Reckitt as Regional Marketing Director – Health, South Asia
Prior to his promotion, Shankar Gaur held the role of Brand Manager – Lizol
e4m Desk Feb 18, 2026 10:31 AM
The mandate includes four Reckitt Essential Home brands – Woolite, Resolve, Rid-X, and Easy-Off
e4m Staff Dec 19, 2025 8:44 AM
WPP Media will develop strategy and activate across Reckitt’s portfolio of health and hygiene powerbrands
The company noted that like-for-like net revenue growth in India stayed in high single digits
e4m Staff Oct 22, 2025 3:34 PM
Shashishekhar Mukherjee held the role of Head of Digital Marketing at Reckitt
e4m Desk Aug 20, 2025 11:40 AM
Prior to joining Reckitt, Sharon Kundu served as International Brand Manager at Church & Dwight Co., Inc.
e4m Staff Aug 13, 2025 8:48 AM
Chander Mohan Sethi is remembered for his strong leadership and role in building some of India’s most well-known consumer brands
Gautam Rishi was earlier Global Brand Marketing Director - Harpic & Lysol at Reckitt
e4m Desk May 19, 2025 12:14 PM
Engagement is the new reach, say experts about FMCG's new playbook as brands seek to resonate with audiences on a deeper level with personalised, interactive and targeting ads
Shantanu David May 1, 2025 8:36 AM
Reckitt accused Shamani along with influencer Ritik Chaturvedi and dermatologist Dr Manjot Marwah of making “false and defamatory” statements against the brand
Reckitt calls social media remarks damaging, raises concerns over brand trust in digital-first era
e4m Staff Apr 8, 2025 11:19 AM
Kanika Kalra, Regional Marketing Director - Health, South Asia at Reckitt emphasised the challenges and opportunities brands face in capturing consumer attention
e4m Staff Mar 22, 2025 9:46 AM
Top 10 brands spent over 40% of their AdEx on digital platforms. However, the five FMCG majors, spent 70% of their ad budget on TV
Kanchan Srivastava Feb 13, 2025 9:04 AM
According to TAM data, Hindustan Unilever led TV ad volumes in 2024 while F&B remained the top sector. GEC dominated genres, and Harpic Power Plus 10x Advanced topped brand rankings.
e4m Staff Jan 29, 2025 8:51 AM
#TheBetterWayToWax is a 360-degree marketing campaign across digital and television that aims to highlight the superiority of Veet Wax Strips
Ravi Bhatnagar, Director External Affairs and Partnerships (SOA), Reckitt delivered a special Address at e4m Do Good Conference
e4m Staff Jun 13, 2024 4:06 PM
Kalyan Undinty joins Mindshare from Reckitt where worked for 8 years, scaling up the company's ecomm business
e4m Staff May 21, 2024 12:44 PM
Kanika Kalra was most recently associated with McKinsey & Company as Partner
e4m Staff May 16, 2024 3:37 PM
At the exclusive roundtable, experts will share insights on the theme ‘How to Leverage the Power of Screen’
e4m Staff Sep 27, 2023 7:52 AM
Gandhi recently stepped down as Reckitt's Regional Marketing Director, Health & Nutrition, South Asia
exchange4media Staff Sep 1, 2023 10:43 AM
Gandhi was Regional Marketing Director, Health & Nutrition, South Asia with the company for over two years
exchange4media Staff Aug 30, 2023 11:05 AM
12 Flags India Consumer Fund will work with consumer-focused businesses to ensure early growth
exchange4media Staff Aug 18, 2023 9:11 AM
The media agency will lead the mandate for Reckitt’s brands across health, hygiene and nutrition portfolios
exchange4media Staff Jun 1, 2023 11:52 AM
The account, estimated to be worth Rs 1600 crore, was earlier with dentsu
Naziya Alvi Rahman May 31, 2023 6:33 PM
As per sources, the brand has shortlisted Wavemaker and Initiative
exchange4media Staff May 31, 2023 2:41 PM
A single-judge bench reiterated its previous stand, stating that a false ad campaign could cause damage to Reckitt's reputation without affecting HUL
exchange4media Staff Apr 17, 2023 11:30 AM
Mortein initiated an experiment to imitate a mosquito attack on the screen in the PVR theatre with an added audio effect that was heard as buzzing
exchange4media Staff Mar 21, 2023 12:56 PM
As per TAM AdEx - Rewinding Y 2022 for Television Advertising report, over 14200 brands advertised on TV in 2022
Marketing experts give us their two cents about comparative advertising versus product disparagement in light of the Domex vs Harpic war
Medha Jha Nov 22, 2022 4:23 PM
He was previously the India lead, Strategic Partnerships at the organisation
exchange4media Staff Nov 11, 2022 3:36 PM
Previously, Khetan was with Reckitt where he last served as VP (marketing)
exchange4media Staff Oct 31, 2022 7:51 AM
Khetan moves on after spending over 12 years with Reckitt
exchange4media Staff Oct 17, 2022 10:04 AM
The court was hearing an appeal by Reckitt Benckiser challenging an order against its plea for restraining HUL’s TV commercial for Domex
exchange4media Staff Sep 28, 2022 12:04 PM
The campaign aims to elevate Reckitt’s commitment to improving hygiene and sustainability in the ASEAN region
exchange4media Staff Aug 11, 2022 11:58 AM
dentsu X has been handing offline media mandate for Reckitt India since 2020
exchange4media Staff Mar 11, 2022 11:37 AM
Harpic Power Plus 10x Max Clean emerged as the leading brand this week
exchange4media Staff Jan 21, 2022 8:45 AM
As per the report, GEC overtook News as the most popular channel genre in terms of advertising in the year 2021
exchange4media Staff Jan 19, 2022 9:02 AM
As per TAM AdEx data, Reckitt Benckiser emerged as the top advertiser in the news genre during the last 10 months of 2021
exchange4media Staff Jan 19, 2022 8:39 AM
The mandate cements the five-year-old ongoing relationship between the companies that witnessed positive business results year-on-year
exchange4media Staff Jan 5, 2022 9:16 AM
Pillai, Reckitt’s Regional Marketing Director - Hygiene for South Asia, shared how the brand is finding constancy in variability
exchange4media Staff Dec 17, 2021 12:12 PM
