Debabrata Mukherjee to chair Jury for 16th Edition of e4m IPRCCA

The 16th edition continues the legacy of celebrating outstanding work that has shaped narratives, built trust and driven business impact through strategic communications

by e4m Staff
Published: Jun 27, 2026 1:45 PM | 2 min read

Debabrata Mukherjee to chair Jury for 16th Edition of e4m IPRCCA

Debabrata Mukherjee, Managing Director of Lotte India (Havmor Ice Cream Division), will serve as Jury Chair for the 16th India PR & Corporate Communications Awards (IPRCCA), which recognizes excellence in public relations and corporate communications.
The awards will evaluate campaigns and communication initiatives across various categories, emphasizing creativity, strategic thinking, execution, innovation, and measurable business outcomes.
Mukherjee, with over 20 years of experience in the FMCG sector, has played a key role in brand building and business growth at Lotte India, enhancing consumer engagement in a competitive market.
The IPRCCA aims to honor impactful campaigns from agencies, brands, and communication professionals, with a transparent jury process involving experienced industry practitioners to ensure rigorous evaluation.

Debabrata Mukherjee, Managing Director, Lotte India (Havmor Ice Cream Division), will lead the Jury Chair for the 16th edition of the India PR & Corporate Communications Awards (IPRCCA).

The awards, one of India's leading platforms recognising excellence in public relations, corporate communications and reputation management, will bring together senior industry leaders to evaluate campaigns, strategies and communication initiatives across a wide range of categories. The 16th edition continues the legacy of celebrating outstanding work that has shaped narratives, built trust and driven business impact through strategic communications.

Mukherjee brings over two decades of leadership experience across the FMCG sector, having led brand building, business transformation and growth strategies at some of India's most recognised consumer companies. As Managing Director of Lotte India (Havmor Ice Cream Division), he has been instrumental in driving the company's expansion, strengthening its portfolio and deepening consumer engagement in an increasingly competitive market.

As Jury Chair, Mukherjee will lead an eminent panel of communication, marketing and corporate affairs leaders who will assess entries on the basis of creativity, strategic thinking, execution, innovation and measurable business outcomes.

The India PR & Corporate Communications Awards have evolved into a benchmark for recognising excellence in corporate storytelling, stakeholder engagement, crisis communication, public affairs, ESG communications, digital PR and integrated reputation management. The platform honours agencies, brands, public sector organisations, startups and communication professionals who have delivered impactful campaigns over the past year.

The jury process is designed to ensure a transparent and rigorous evaluation of entries, with experienced industry practitioners reviewing submissions against clearly defined criteria. Winners will represent some of the most innovative and effective communications work across the country.

The 16th edition of IPRCCA is expected to witness participation from leading corporates, public relations consultancies, communication agencies and public sector organisations, reflecting the growing strategic importance of reputation management and corporate communications in today's business environment.