Debabrata Mukherjee?blur=25

Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now during the IPL

Neeta Nair Oct 27, 2020 9:04 AM


Sources in the industry say Mukherjee would be joining an FMCG major as the Chief Marketing Officer and will handle a mix of global and local brands

exchange4media Staff Feb 14, 2019 11:49 AM


Mukherjee has been Vice President of Marketing at Coca-Cola India Private Limited since October 2013.

exchange4media Staff Mar 15, 2018 8:59 AM

Coca-Cola celebrates festive togetherness with its new campaign?blur=25

The TVC has been created by team McCann led by Prateek Bhardwaj with guidance from Prasoon Joshi, and directed by Pushpendra Misra of Flying Saucer

exchange4media Staff Oct 24, 2015 9:07 AM

3rd IAA Leadership Awards: Marketers speak on their wins ?blur=25

Eenadu Group’s I Venkat, Coca-Cola’s Debabrata Mukherjee, LG Electronics’ Sanjay Chitkara, Mondelez International’s Siddhartha Mukherjee, HMSI’s Yadvinder Singh Guleria and Karbonn’s Pradeep Jain on winning accolades at IAA Leadership Awards

exchange4media Staff Apr 23, 2015 8:23 AM

 Coca-Cola teams up with International Premier Tennis League as Title Sponsor?blur=25

In its capacity as Title Sponsor, Coca-Cola will be undertaking a series of interesting initiatives to engage with tennis fans across the globe

exchange4media Staff Nov 5, 2014 1:52 PM

Anupama Ahluwalia exits Coca Cola, joins Reliance Jio?blur=25

Ahluwalia has moved base to Mumbai and joined Reliance Jio as Marketing Head, confirm industry sources

Priyanka Mehra Oct 15, 2014 8:57 AM

Coke pops open Zero for Indian men?blur=25

10 years after the product was introduced in the US, Coca Cola finds enough fizz in the jet-setting Indian male market to launch its zero-calorie drink

Rashi Bisaria Sep 22, 2014 8:09 AM

Coca-Cola seeks to do away with formalities this festive season?blur=25

With the festival season round the corner, beverage brand Coca-Cola is all set to add a hint of spontaneity and fun to socialising through its latest communication campaign – ‘Formality hatao, Coca-Cola pilao’

exchange4media Staff Sep 6, 2014 10:55 AM

Thums Up unleashes the ‘toofan’ again in its new campaign?blur=25

Conceptualised by Leo Burnett, the new campaign celebrates the rejuvenated spirit of the season with Salman Khan and Thums Up’s new clarion call – “Toofan to sab ke ander hai, bas dhakkan hi to hatana hai”

exchange4media Staff Mar 15, 2014 10:27 AM

Sprite plays smart card to reinforce its 'Clear Hai' promise?blur=25

Conceptualised by Ogilvy & Mather, the latest campaign, featuring two TVCs - 'Valet' and 'Hill Station' - present inspiring moments of ingenuity and clear thinking

Twishy Mar 13, 2014 8:56 AM

Coke takes the masses route to spread happiness?blur=25

Farhan Akhtar & Deepika Padukone slip into the role of everyday people in Coke's new campaign that seeks to embrace and celebrate all the little moments of happiness

Twishy Mar 3, 2014 8:24 AM

"Our spends on digital medium are growing faster than on other mediums"?blur=25

Debabrata Mukherjee, VP Marketing & Commercial, Coca Cola feels brands can do multiple things on the digital platform in India, he also emphasised on the role of mobile marketing

Abid Hasan Feb 11, 2014 9:11 AM

Tata Motors' Ravindra Pisharody elected as Chairman of ABC?blur=25

M Venkatesh of HT Media has been elected as Dy Chairman of ABC. Shashidhar Sinha, Universal McCann Erickson is the Hony. Secy, while Mudra's Madhukar Kamath is the Hony. Treasurer

exchange4media Staff Sep 21, 2013 8:34 AM