Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts

Kanchan Srivastava Dec 31, 2025 8:41 AM

Trends in 2025 went beyond the digital sphere, shaping consumer choices, brand strategies, and real-life behaviour, with Indian audiences driven by aesthetics, storytelling, and social validation

Soumya Gawri Dec 31, 2025 8:28 AM

In 2025, India’s OOH advertising matured, shifting from mere visibility to accountability, resonance and measurable impact

Chehneet Kaur Dec 30, 2025 9:10 AM

From mass brands introducing elevated product lines to premium-first players widening their reach, the year stood out for how premiumisation cut across income cohorts and geographies

Sunidhi Vijay Dec 24, 2025 8:58 AM

This was not the year Big Tech escaped scrutiny. It was the year scrutiny finally began to harden institutionally, even as the businesses themselves continued to compound

Shantanu David Dec 23, 2025 9:14 AM

As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, say marketers

Kanchan Srivastava Dec 19, 2025 8:49 AM

This year, long-awaited policy support, returning readership data and steady advertiser confidence helped India’s print industry regain stability

Chehneet Kaur Dec 18, 2025 9:20 AM

Guest column: Adland veteran Sandeep Goyal reflects on the three important issues that confront the advertising industry today: global mergers, AI and the survival of small agencies

Sandeep Goyal Dec 30, 2024 9:08 AM

Guest Column: Saugata Gupta, MD & CEO at Marico, writes why the future of FMCG belongs not to the largest or the most digital companies, but to those that can effectively combine the two features

Saugata Gupta Dec 27, 2024 6:54 PM

In a year packed with achievements and setbacks, Google remained 'the beating heart of the internet', with strides in AI, Search YouTube and Cloud

Shantanu David Dec 10, 2024 8:41 AM

ChatGPT's ability to understand and mimic human conversation made it an invaluable asset in creating personalised experiences for consumers, ultimately boosting brand loyalty and customer satisfaction

Sohini Ganguly Dec 27, 2023 8:10 AM

This year, the industry saw big creative collaborations with tech, namely GenAI, AR and VR, leaving a deep impact on customer engagement, say our creative leaders

Tanzila Shaikh Dec 12, 2023 8:51 AM

Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were some of the factors that aided the good run

Chehneet Kaur Dec 5, 2023 8:41 AM

From Dentsu's re-organisation to key changes in GroupM's leadership, here’s all major entries, exits and promotions of the year

e4m Staff Nov 24, 2023 8:56 AM

With 2023 coming close to its end, e4m sums up the year. We begin our year-ender series with a look at the major top-level movements in the General Entertainment Channels

e4m Staff Nov 20, 2023 9:21 AM

Industry players say they are now looking at bringing down content costs and providing immersive content for adapting to changing consumer behaviour 

Kanchan Srivastava Dec 27, 2022 8:59 AM

As the year ends, we revisit some of the big people movements in the TV news sector

exchange4media Staff Dec 26, 2022 9:04 AM

We look back at the landmark events that dominated the broadcasting business in 2022

exchange4media Staff Dec 26, 2022 9:03 AM

Experts discuss their intrigue, optimism and concerns about the elusive metaverse and what the coming years may bring for the field

Shantanu David Dec 16, 2022 9:01 AM

The film conveys the message 'Saal Khatam Hua Hai, Khatra Nahi, Continue Staying Safe' as a strong reminder to keep safety a priority in the times to come

exchange4media Staff Dec 29, 2020 12:21 PM

As the year draws to a close, we take a look at the key events of the broadcast industry from NTO 2.0 to the TRP scam

exchange4media Staff Dec 29, 2020 8:34 AM

From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry

Misbaah Mansuri Dec 28, 2020 8:55 AM

Despite rationed budget allocations & reduced deadlines, this defining year has seen some exemplary work put together by the PR professionals

Nafisa Shaheen Dec 28, 2020 8:31 AM