women-cricket
The data by TAM is based on the analysis of commercial advertising during 31 live matches each from the 2022 and 2025 editions
e4m Staff Nov 14, 2025 3:52 PM
According to an estimate, the women’s cricket ecosystem witnessed an unprecedented 6X rise in engagement across platforms after the ICC World Cup victory
Shalinee Mishra Nov 11, 2025 9:25 AM
The World Cup victory is expected to boost women team's brand valuation by 20–30%, say experts
Shalinee Mishra Nov 4, 2025 9:32 AM
Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that was not as prevalent before
Aditi Gupta Sep 13, 2024 8:50 AM
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
Nilanjana Basu Mar 14, 2023 8:56 AM
The jewellery brand has come on board as the principal sponsor
exchange4media Staff Mar 10, 2023 1:11 PM
The brand has roped in Smriti Mandhana, Shafali Verma, Jemimah Rodrigues, Yastika Bhatia and Renuka Singh for #TheDriveWithin campaign
exchange4media Staff Feb 13, 2023 1:52 PM
The promo is created and conceptualised by the in-house team at Disney Star
exchange4media Staff Jan 23, 2023 4:00 PM
Industry experts say at Rs 7 crore a match, it is a good deal for Viacom18, and if well marketed, the league has the potential to become a very big property in the coming years
Sonam Saini Jan 17, 2023 8:54 AM
The campaign showcases the incredible game that women play and exhorts the viewers to support the women’s cricket team
exchange4media Staff Dec 8, 2022 7:23 PM
Titled ‘The Protest Match’, the initiative recreated the Afghanistan women’s cricket team virtually, replicating the exact team that was banned from playing in real
exchange4media Staff Apr 18, 2022 12:19 PM
Virat Khullar, Group Head – Marketing, Hyundai Motor India Ltd., talks about the insight behind the new campaign featuring Indian women cricketers, marketing spends, and more
Ritika Raj Mar 16, 2022 8:27 AM
The campaign features Mithali Raj and other top women cricketers
exchange4media Staff Feb 11, 2022 2:21 PM
Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players
Shreshtha Verma Jan 20, 2020 8:50 AM