In a first, the partnership will also allow Vi to access not only Firework’s content from its global studios but also those of its “unique occupational generated content”

exchange4media Staff Dec 23, 2020 12:55 PM

According to media reports, the telecom operator will be setting aside a sizeable amount on BTL activation purposes

exchange4media Staff Sep 18, 2020 9:45 AM

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%

exchange4media Staff Sep 18, 2020 9:09 AM

The new company logo and signage will be up at stores and service centres once the announcement is made on Monday

exchange4media Staff Sep 7, 2020 8:24 AM

The brand initiative is meant to facilitate service without direct contact

exchange4media Staff Jun 10, 2020 10:00 PM

Reports suggest that the search engine giant was planning to acquire a 5% stake in the telecom company

exchange4media Staff May 28, 2020 4:45 PM

While experts raise doubts, telecom providers are confident their new measures to deal with burgeoning user demands will help them tide over the coronavirus crisis

Anjali Thakur Mar 31, 2020 8:34 AM

Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke on 'Consumer-centricity in Designing Mobile Experiences' at the e4m Screenage mobile marketing conference

exchange4media Staff Oct 14, 2019 8:29 AM

The Screenage Mobile Marketing Conference and Maddies were held on October 11 at the ITC Maratha, Mumbai

exchange4media Staff Oct 12, 2019 8:39 AM

On the panel were Vikram Sakhuja, Shashi Sinha, Kavita Nair, Anupriya Acharya and Amin Lakhani. The discussion was moderated by Nawal Ahuja, Co-founder & Director, e4m

exchange4media Staff Sep 25, 2019 8:43 AM

The 360-degree high decibel campaign has been conceptualised by Ogilvy & Mather India

exchange4media Staff Sep 24, 2019 12:28 PM

Ravinder Takkar, currently Vodafone Group’s representative in India, appointed as his successor

exchange4media Staff Aug 19, 2019 5:41 PM

ZEE5 Theatre will offer nine plays this July and further keep adding two new plays every week on Wednesday and Friday at 9:00 PM

exchange4media Staff Jul 22, 2019 12:29 PM

The revenues have grown by 0.1% QoQ in the fourth quarter, says the release

exchange4media Staff May 13, 2019 7:09 PM

The partnership provides customers easy access to ZEE5 content; the portfolio includes original shows and films, premium movies, digital movie premieres of upcoming blockbuster films, and more

exchange4media Staff Mar 18, 2019 5:39 PM

As part of the partnership, subscribers of Vodafone Play and Idea Movies & TV apps will have full access to Shermaroo’s content library across genres and languages

exchange4media Staff Mar 4, 2019 12:22 PM

First marketing campaign of 2019, #Strongereveryhour, conceptualised by Ogilvy & Mather India, showcases improved network at crowded places

exchange4media Staff Jan 15, 2019 2:38 PM

Saxena, Vice President Digital Content Services, Vodafone Idea Ltd, speaks about content marketing campaigns and the role of technology in content marketing

exchange4media Staff Sep 28, 2018 8:54 AM

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri Sep 26, 2018 8:58 AM

The recent Vodafone-Idea merger is believed to have more than doubled the subscriber-related incentives offered to retailers. The big question now is: What will be the next move of two-year-old Jio?

Misbaah Mansuri Sep 12, 2018 9:00 AM