According to media reports, the telecom operator will be setting aside a sizeable amount on BTL activation purposes

exchange4media Staff Sep 18, 2020 9:45 AM

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%

exchange4media Staff Sep 18, 2020 9:09 AM

The new company logo and signage will be up at stores and service centres once the announcement is made on Monday

exchange4media Staff Sep 7, 2020 8:24 AM

The brand initiative is meant to facilitate service without direct contact

exchange4media Staff Jun 10, 2020 10:00 PM

Reports suggest that the search engine giant was planning to acquire a 5% stake in the telecom company

exchange4media Staff May 28, 2020 4:45 PM

While experts raise doubts, telecom providers are confident their new measures to deal with burgeoning user demands will help them tide over the coronavirus crisis

Anjali Thakur Mar 31, 2020 8:34 AM

Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke on 'Consumer-centricity in Designing Mobile Experiences' at the e4m Screenage mobile marketing conference

exchange4media Staff Oct 14, 2019 8:29 AM

The Screenage Mobile Marketing Conference and Maddies were held on October 11 at the ITC Maratha, Mumbai

exchange4media Staff Oct 12, 2019 8:39 AM

On the panel were Vikram Sakhuja, Shashi Sinha, Kavita Nair, Anupriya Acharya and Amin Lakhani. The discussion was moderated by Nawal Ahuja, Co-founder & Director, e4m

exchange4media Staff Sep 25, 2019 8:43 AM

The 360-degree high decibel campaign has been conceptualised by Ogilvy & Mather India

exchange4media Staff Sep 24, 2019 12:28 PM

Ravinder Takkar, currently Vodafone Group’s representative in India, appointed as his successor

exchange4media Staff Aug 19, 2019 5:41 PM

ZEE5 Theatre will offer nine plays this July and further keep adding two new plays every week on Wednesday and Friday at 9:00 PM

exchange4media Staff Jul 22, 2019 12:29 PM

The revenues have grown by 0.1% QoQ in the fourth quarter, says the release

exchange4media Staff May 13, 2019 7:09 PM

The partnership provides customers easy access to ZEE5 content; the portfolio includes original shows and films, premium movies, digital movie premieres of upcoming blockbuster films, and more

exchange4media Staff Mar 18, 2019 5:39 PM

As part of the partnership, subscribers of Vodafone Play and Idea Movies & TV apps will have full access to Shermaroo’s content library across genres and languages

exchange4media Staff Mar 4, 2019 12:22 PM

First marketing campaign of 2019, #Strongereveryhour, conceptualised by Ogilvy & Mather India, showcases improved network at crowded places

exchange4media Staff Jan 15, 2019 2:38 PM

Saxena, Vice President Digital Content Services, Vodafone Idea Ltd, speaks about content marketing campaigns and the role of technology in content marketing

exchange4media Staff Sep 28, 2018 8:54 AM

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri Sep 26, 2018 8:58 AM

The recent Vodafone-Idea merger is believed to have more than doubled the subscriber-related incentives offered to retailers. The big question now is: What will be the next move of two-year-old Jio?

Misbaah Mansuri Sep 12, 2018 9:00 AM

Experts feel that keeping the brands separate under the umbrella company is a good start

Venkata Susmita Biswas Sep 3, 2018 8:59 AM