In a chat with e4m, Navin Khemka, CEO South Asia at MediaCom, gets talking about new business wins, game plan for Vivo this IPL, lack of measurement for news channels and more 

Naziya Alvi Rahman Mar 30, 2021 8:32 AM

According to financial data accessed by business intelligence platform Tofler, Vivo's net loss widened to Rs 348.94 cr, compared to Rs 18.94 cr in the previous fiscal

exchange4media Staff Mar 15, 2021 4:21 PM

The campaign by Lowe Lintas is based on vivo's study, which showed a correlation between increased screentime and impaired physical and mental wellbeing

exchange4media Staff Dec 19, 2020 8:40 AM

vivo India had announced a contest last year inviting designs that showcased the company’s commitment to making India a manufacturing hub

exchange4media Staff May 14, 2020 4:42 PM

Industry experts believe advertising is increasingly becoming a service, with brands not worrying about sales results or ROI during the lockdown period

Neeta Nair Apr 21, 2020 8:22 AM

The campaign conceptualised and executed by BBH India consists of 4 teasers films and a TVC/digital film

exchange4media Staff Jan 21, 2020 6:49 PM

As part of the association, the cast of 'Inside Edge' Season 2 will be seen in an unboxing video presenting a new avatar of arch-rivals - Mumbai Mavericks and Haryana Hurricanes

exchange4media Staff Dec 4, 2019 7:20 PM

We take a look at campaigns that have had a successful run on ZEE5

Shikha Paliwal Nov 7, 2019 8:22 AM

The campaign has been executed across pubs and cafes with TagTalk and in premium tech and business hubs with the newly launched real-time business DOOH network – Biztalk

exchange4media Staff Oct 31, 2019 3:42 PM

The 2nd edition of exchange4media Screenage Mobile Marketing Conference and Maddies will be held on October 11, 2019 in Mumbai

exchange4media Staff Sep 26, 2019 9:01 AM

Nipun Marya, Head, Marketing Strategy, vivo India, talks to exchange4media about their latest product, and how the brand is upping its marketing game to woo customers this festive season

Shreshtha Verma Sep 23, 2019 8:54 AM

The most popular sports in India after cricket, PKL this year has witnessed a high level of attention from brands despite there being big broadcast events such as IPL, Cricket World Cup and elections

Dolly Mahayan Aug 13, 2019 8:55 AM

Using the @spotifyindia handle on Twitter, playlists were posted for each delivery of the IPL match

exchange4media Staff May 16, 2019 4:40 PM

Guest Column: V Sudarshan, VP of Hansa Research Group analyzes the figures and the rationale behind VIVO's large spend

V Sudarshan Apr 30, 2019 9:26 AM

Jain, CEO, Hindi News Cluster, News18 Network talks of News18’s election coverage plans & the massive campaign to promote the Network as the election’s No. 1 destination

Moumita Bhattacharjee Apr 11, 2019 8:51 AM

Guest Column: Srivats TS, VP Marketing, Swiggy talks about the collaboration between Swiggy and Hotstar and how it ensures viewers don’t miss a single second of the cricketing madness

Srivats TS Apr 11, 2019 8:47 AM

The contest is a dialogue driven integration that enables fans to share their selfies real-time on TagTalk with location based live social media integration while cheering for their favourite team

exchange4media Staff Mar 26, 2019 8:31 AM

Its the first programmatic DOOH campaign at a national level, with location-based, day & time targeted content optimization and amplification

exchange4media Staff Feb 18, 2019 2:20 PM

The campaign was launched to build curiosity around the soon to be launched V15 Pro smartphone

exchange4media Staff Feb 11, 2019 12:32 PM

The campaign went live in the second week of October, 2018 and will run across popular offline and online channels

exchange4media Staff Oct 21, 2018 6:00 PM