The most popular sports in India after cricket, PKL this year has witnessed a high level of attention from brands despite there being big broadcast events such as IPL, Cricket World Cup and elections

Dolly Mahayan Aug 13, 2019 8:55 AM

Using the @spotifyindia handle on Twitter, playlists were posted for each delivery of the IPL match

exchange4media Staff May 16, 2019 4:40 PM

Guest Column: V Sudarshan, VP of Hansa Research Group analyzes the figures and the rationale behind VIVO's large spend

V Sudarshan Apr 30, 2019 9:26 AM

Jain, CEO, Hindi News Cluster, News18 Network talks of News18’s election coverage plans & the massive campaign to promote the Network as the election’s No. 1 destination

Moumita Bhattacharjee Apr 11, 2019 8:51 AM

Guest Column: Srivats TS, VP Marketing, Swiggy talks about the collaboration between Swiggy and Hotstar and how it ensures viewers don’t miss a single second of the cricketing madness

Srivats TS Apr 11, 2019 8:47 AM

The contest is a dialogue driven integration that enables fans to share their selfies real-time on TagTalk with location based live social media integration while cheering for their favourite team

exchange4media Staff Mar 26, 2019 8:31 AM

Its the first programmatic DOOH campaign at a national level, with location-based, day & time targeted content optimization and amplification

exchange4media Staff Feb 18, 2019 2:20 PM

The campaign was launched to build curiosity around the soon to be launched V15 Pro smartphone

exchange4media Staff Feb 11, 2019 12:32 PM

The campaign went live in the second week of October, 2018 and will run across popular offline and online channels

exchange4media Staff Oct 21, 2018 6:00 PM

The agency will work closely with PHD India that won the smartphone brand's digital media duties earlier this year

exchange4media Staff Oct 12, 2018 11:45 AM

With a commitment to the ‘Make in India’ program, V11 Pro has been manufactured at Vivo’s Greater Noida facility

exchange4media Staff Sep 8, 2018 8:50 AM

Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top of the mind recall.

exchange4media Staff Jun 6, 2018 8:58 AM

Cellular phone services category saw a five per cent drop as the number of brands fell from four in IPL 10 to three in IPL 11

exchange4media Staff May 17, 2018 8:55 AM

We bring you a round up of the top stories making headlines this week.

exchange4media Staff Apr 28, 2018 8:51 AM

exchange4media has tied up with international media intelligence company Meltwater to give weekly in-depth analysis of the online traction of the matches on social media along with insights and trends.

exchange4media Staff Apr 11, 2018 8:51 AM

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial

exchange4media Staff Mar 20, 2018 8:52 AM

The Board of Control for Cricket in India (BCCI) today announced its association with Paytm as the Official Umpire Partner of the VIVO Indian Premier League for the next five years. Paytm is also the Title Sponsor of India Cricket.

exchange4media Staff Mar 12, 2018 5:58 PM

The relationship aided Vivo India in generating mass brand awareness that has set our products apart from the competition in the Indian smartphone market. Vivo India is thankful to Ranveer for being an invaluable and integral part of the Vivo India journey so far.- Vivo India

exchange4media Staff Feb 17, 2018 8:58 AM

Experts positive about FMCG, automobile, telecom, smartphone brands and govt sectors spending big money on TV advertising

Sonam Saini Jan 8, 2018 9:00 AM

Amidst reports of Chinese expats heading back home, experts say it’s more of a hype than reality. We at e4m take a closer look at the issue

Naziya Alvi Rahman and Ronald Menzes Aug 29, 2017 7:53 AM