videos
Short format video?blur=25

By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?

Shikha Paliwal Feb 20, 2020 8:32 AM

TikTok?blur=25

The promotions of the film were through an in-app engagement campaign #DontBeShyAgain and a ‘first-of-its-kind filter’ for users. The campaign clocked more than 550 million views on the platform

exchange4media Staff Nov 29, 2019 5:28 PM

Big Bazaar Diwali?blur=25

The films use Facebook’s new short video format to convey a lot in a very short time and look at different tension points that shoppers have at different parts of a store

exchange4media Staff Oct 22, 2019 1:25 PM

VERTICAL?blur=25

Industry experts say with people preferring to watch content on their phones in a vertical position, marketers have moved onto vertical videos, especially to leverage social media platforms

Dolly Mahayan Sep 3, 2019 8:27 AM

Live streaming- next big thing for marketers?blur=25

Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity 

Nafisa Shaheen Jul 15, 2019 9:01 AM

NewsPoint?blur=25

The apps will provide services in Music, Spirituality, Cricket, Games, Astro, E-paper, Videos assistant and Viral News

exchange4media Staff Jan 11, 2019 3:06 PM

Priya Varrier?blur=25

From Priya Prakash Varrier's wink, to a daily wager discovered by singer Shankar Mahadevan, here's a list of people whose videos went viral making them overnight social media superstars

exchange4media Staff Dec 11, 2018 9:06 AM

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Darshan Bhatt of GoQuest Digital Studios talks about how branded content is the new future of marketing

Dolly Mahayan Aug 20, 2018 8:53 AM

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Experts from FoxyMoron, WittyFeed and Zirca Digital Solutions tell us how brands are focusing on providing relevant and useful content to audiences instead of merely pitching products or services

Misbaah Mansuri Aug 9, 2018 8:58 AM

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Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.

Dolly Mahayan Jun 22, 2018 8:56 AM

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Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how an explainer video can meet various communication objectives

Prashant Pinge Jun 16, 2018 9:55 AM

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Finding creative ways to advertise without interrupting the users is a tough challenge for mobile advertising says, Peng Xu, General Manager, Cheetah Mobile

Dolly Mahayan Mar 7, 2018 8:58 AM

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Decline in fill rates, brand safety concerns and brands moving away from YouTube to Facebook are some factors that have resulted in monetisation dip

Venkata Susmita Biswas Feb 22, 2018 9:00 AM

Ariel's #sharetheload ad most watched in 2016 with 8.6 lakh shares?blur=25

Video ad tech company Unruly has released a list of the most shared Indian ads of 2016. The rankings are a measure of the ad’s online buzz or virality, since they track the volume of active pass-on rather than the passive, paid metric of video viewership

exchange4media Staff Dec 6, 2016 8:11 AM

Facebook Live, the new destination for real time news ??blur=25

The use of Facebook videos, particularly live streaming, presents an opportunity to reach an unparalleled audience far beyond the reach of the traditional broadcast. Across the world, increasing number of people from myriad professions-musicians, politicians, academicians, religious groups etc are using Facebook Live to reach out to newer audiences. As the popularity of this new self broadcasting culture catches up, it is probably rewriting the rules of traditional broadcast mediums

Ruhail Amin Jul 12, 2016 8:06 AM

Guest Column: How to supercharge your brands with videos?blur=25

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites

Windchimes Communications Nov 17, 2014 9:55 AM

Guest Column: How to supercharge your brands with videos?blur=25

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites

Windchimes Communications Nov 17, 2014 8:21 AM

Guest Column: Branded content must be 'discoverable', not forced upon consumers?blur=25

When executed well, creating branded video content that's not just a TV ad helps to establish a more authentic relationship with consumers through sight, sound and motion, says Arnab Mitra, Co-founder & MD, LIQVD Asia

Arnab Mitra Mar 14, 2014 9:40 AM

Over 80% Indians keen to watch movies and TV shows on mobile?blur=25

Despite cost and buffering concerns, India's youth prefer to consume long form videos on their mobile phones, highlights Vuclip survey

exchange4media Staff Oct 29, 2013 8:01 AM

Consumers have moved 10 yrs ahead of the industry: Rajan Anandan?blur=25

Content delivery is breaking all barriers. The Head of Google India believes that consumers are ready to pay for content as long as it is entertaining and compelling

Twishy Sep 16, 2013 8:35 AM