videos

The apps will provide services in Music, Spirituality, Cricket, Games, Astro, E-paper, Videos assistant and Viral News

exchange4media Staff 11-January-2019

From Priya Prakash Varrier's wink, to a daily wager discovered by singer Shankar Mahadevan, here's a list of people whose videos went viral making them overnight social media superstars

exchange4media Staff 11-December-2018

Darshan Bhatt of GoQuest Digital Studios talks about how branded content is the new future of marketing

Dolly Mahayan 20-August-2018

Experts from FoxyMoron, WittyFeed and Zirca Digital Solutions tell us how brands are focusing on providing relevant and useful content to audiences instead of merely pitching products or services

Misbaah Mansuri 09-August-2018

Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.

Dolly Mahayan 22-June-2018

Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how an explainer video can meet various communication objectives

Prashant Pinge 16-June-2018

Finding creative ways to advertise without interrupting the users is a tough challenge for mobile advertising says, Peng Xu, General Manager, Cheetah Mobile

Dolly Mahayan 07-March-2018

Decline in fill rates, brand safety concerns and brands moving away from YouTube to Facebook are some factors that have resulted in monetisation dip

Venkata Susmita Biswas 22-February-2018

Video ad tech company Unruly has released a list of the most shared Indian ads of 2016. The rankings are a measure of the ad’s online buzz or virality, since they track the volume of active pass-on rather than the passive, paid metric of video viewership

exchange4media Staff 06-December-2016

The use of Facebook videos, particularly live streaming, presents an opportunity to reach an unparalleled audience far beyond the reach of the traditional broadcast. Across the world, increasing number of people from myriad professions-musicians, politicians, academicians, religious groups etc are using Facebook Live to reach out to newer audiences. As the popularity of this new self broadcasting culture catches up, it is probably rewriting the rules of traditional broadcast mediums

Ruhail Amin 12-July-2016

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites

Windchimes Communications 17-November-2014

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites

Windchimes Communications 17-November-2014

When executed well, creating branded video content that's not just a TV ad helps to establish a more authentic relationship with consumers through sight, sound and motion, says Arnab Mitra, Co-founder & MD, LIQVD Asia

Arnab Mitra 14-March-2014

Despite cost and buffering concerns, India's youth prefer to consume long form videos on their mobile phones, highlights Vuclip survey

exchange4media Staff 29-October-2013

Content delivery is breaking all barriers. The Head of Google India believes that consumers are ready to pay for content as long as it is entertaining and compelling

Twishy 16-September-2013

Catch snippets from the beaches, seminar halls and what industry honchos think on some of the key issues around GoaFest and awards

exchange4media Staff 21-April-2012

Catch snippets from the beaches, seminar halls and what industry honchos think on some of the key issues around GoaFest and awards

exchange4media Staff 21-April-2012