videos
As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like
Aryendra Khan May 15, 2026 8:16 AM
The Elon Musk owned platform says creators must clearly label AI-generated conflict footage or face suspension from its monetisation programme
Vaishnavi Deshpande Mar 5, 2026 2:43 PM
In Rajasthan, an elderly man has caught the internet’s attention for appearing to deliver an order while riding a horse
e4m Staff Feb 23, 2026 7:22 PM
The most shared videos depict Govinda’s Na’vi-style alter ego uttering his well-known comic dialogue, often loosely remembered online as “batti bujha intukle pintukle
e4m Staff Dec 23, 2025 2:42 PM
The court said AI-generated videos, deepfakes or digitally altered content that impersonates Raj Shamani cannot be produced or circulated without his permission
e4m Staff Nov 18, 2025 1:01 PM
The launch of the new video feed makes PTI the only Indian news agency to offer four simultaneous live feeds to its subscribers
Digital ad fatigue and rising CAC are pushing platforms like Flipkart, Amazon and Myntra to pivot from ads to content, building trust, communities, and new revenue streams
Shalinee Mishra Sep 5, 2025 8:59 AM
From unexpected brand ambassador choices to campaigns that blur the lines between product and pop culture, the playbook this year is less about polish and more about personality
Shalinee Mishra Apr 23, 2025 9:15 AM
Started as a spontaneous idea during the lockdown, Nick Sharma and Carrie Ou Yeung’s content have more than 21 million Instagram followers and over a million YouTube subscribers
Shalinee Mishra Apr 21, 2025 1:18 PM
Gaurav Jain, Chief Business Officer of ShareChat and Moj, delved into the world of short-form videos at the e4mScreenage conference
e4m Staff Nov 29, 2024 12:41 PM
Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per an industry report
Kanchan Srivastava Apr 10, 2024 8:44 AM
Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target audiences
Shantanu David Feb 14, 2024 8:49 AM
Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs
Javed Farooqui Oct 20, 2022 8:48 AM
The platform's shoppable video experience will be available for users to try out on the 30th June
exchange4media Staff Jun 28, 2021 7:10 PM
The videos are embedded within the curriculum as a separate tab that will teach children key precautionary measures like how to wash hands, wear a mask, maintain social distancing & stay indoors
exchange4media Staff May 21, 2021 3:03 PM
The film, about a family fighting for survival as a planet-decimating comet nears Earth, will be the first film of ‘First Day, First Show’, a new PVOD offering launched by Eros Now
exchange4media Staff Jan 28, 2021 12:28 PM
The app enables users to create short, entertaining videos and share them on the platform
exchange4media Staff Jul 10, 2020 2:04 PM
TikTok’s parent company ByteDance has posted more than $3 billion dollars in net profit on $17 billion revenue in 2019
exchange4media Staff May 28, 2020 7:03 PM
BIGO Ads integrates video & audio calling app imo, short-form video platform Likee and other applications
exchange4media Staff Apr 15, 2020 3:05 PM
By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?
Shikha Paliwal Feb 20, 2020 8:32 AM