The government recently said that online publishers will have to show anti-tobacco ads that are at least 30 seconds long

exchange4media Staff Jun 3, 2023 9:18 AM

The ad industry, however, opines that the authorities should also consider curbing the root cause of the issue, i.e., the manufacture & sales of such products

Mansi Sharma & Kanchan Srivastava Oct 13, 2021 8:29 AM

The streaming service has teamed up with Indian Cancer Society and has roped in comedian Sunil Grover for the campaign

exchange4media Mumbai Bureau Jun 1, 2020 2:30 PM

MTV’s brand film shows a guy who is trying to quit and is having the last cigarette of his life

exchange4media Staff May 29, 2020 4:42 PM

Sameer Tobaccowala, CEO, Shobiz to continue overseeing the business along with Vishnu Mohan, Chairman & CEO, Havas Group India & South East Asia

exchange4media Staff Dec 19, 2019 7:50 AM

The World No Tobacco Day campaign for Sabka Dentist leveraged the ‘non-stop’ quality of GIFs, says Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications 

Noel Dsouza Jun 4, 2019 8:41 AM

CVS Health joins a growing list of companies to Quit Big Tobacco, a Vital Strategies initiative aimed at taking money, talent and expertise away from the tobacco and e-cigarette industries

exchange4media Staff May 4, 2019 10:56 AM

The campaign was launched to coincide with World No Tobacco Day to show what happens inside the body when someone smokes

exchange4media Staff Jun 2, 2018 9:23 AM

Advertising and marketing experts say there lies creative deficiencies in these ads which deter them from hitting the ‘effectiveness’ spot and could well be worked upon

Misbaah Mansuri May 31, 2018 9:00 AM

Orient Electric's #StubTheHabit, ViacomTV18-Ketto, Arre and Bajaj Allianz ads stand out for their relatability

exchange4media Staff Jun 3, 2017 7:57 AM

In Kochi, the Group put up an installation of cigarettes resembling a ticking bomb as part of its innovative no-smoking campaign

exchange4media Staff Jun 1, 2017 11:58 AM

The Central Board of Film Certification issued the order citing laws that restrict content promoting paan masala, tobacco and alcohol from being showcased on electronic media

exchange4media Staff Oct 17, 2016 12:21 PM

Experiential marketing experts highlight 5 key learnings from 2014 that set the ball rolling for amplified, collaborative and integrated experiential properties for 2015

Deepa Balasubramanian Jan 1, 2015 7:43 AM

That smoking leads to cancer is a known fact, thus Billroth Hospital’s campaign lacks any interesting and new thought, opine creative experts

Deepa Balasubramanian Jun 11, 2013 8:01 PM

Shobiz’s Sameer Tobaccowala feels proactive policy formation & a climate conducive to growth will give a big boost to experiential marketing sector

Deepa Balasubramanian Jan 12, 2013 10:09 PM

Today there are four critical dots – sound, picture, words & video; three new dots i.e. participation, mobility and being connected, need to be added

Shree Lahiri Apr 23, 2012 10:18 AM

Today there are four critical dots – sound, picture, words & video; three new dots i.e. participation, mobility and being connected, need to be added

Shree Lahiri Apr 23, 2012 10:18 AM

Amir Kassaei, Prof. John Philip Jones and Rishad Tobaccowala are speakers @ Goafest 2012 Knowledge Seminars

exchange4media Staff Mar 15, 2012 8:18 AM

Amir Kassaei, Prof. John Philip Jones and Rishad Tobaccowala are speakers @ Goafest 2012 Knowledge Seminars

exchange4media Staff Mar 14, 2012 5:50 AM

Till some years ago, chat rooms were ‘the’ social networking platforms. Today, it is Twitter and Facebook. So where will netizens move to from here? This was discussed at length by a panel comprising Kate Day, Arvind Rajan and Earl Wilkinson, and moderated by Rishad Tobaccowala.

Shree Lahiri Nov 2, 2011 11:37 AM