tobacco
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
The MPs argued that brands continue to bypass existing restrictions by advertising through lookalike extensions
Guest Column: Sameer Tobaccowala, CEO, Shobiz, shares about the entry into a brand new era where events must evolve into ecosystems
Sameer Tobaccowala Jun 27, 2025 8:25 AM
The campaign was also timed to extend beyond World No-Tobacco Day, resonating with broader conversations around public health and environmental responsibility
e4m Staff Jun 12, 2025 3:17 PM
The heart of the campaign is a bold, relatable anti-smoking anthem titled "Love You Bro… But Not Your Smoking"
e4m Staff May 29, 2025 2:48 PM
The meeting is set to be held on March 22, the same day as the IPL 2025 opener between KKR and Sunrisers Hyderabad
e4m Staff Mar 19, 2025 9:56 AM
First-time violation may result in a Rs 10 lakh penalty, while repeat offenses could lead to fines up to Rs 50 lakh
e4m Staff Oct 30, 2024 5:00 PM
The ad will reportedly be replaced by a new public service announcement that focuses on the positive impact of quitting tobacco
e4m Staff Oct 15, 2024 2:51 PM
Experts say govt’s proposed new regulation will impact advertising strategies and push media outlets to explore new sources of revenue
In this special episode, a narrator experienced a persistent cough - a common consequence of smoking
The government recently said that online publishers will have to show anti-tobacco ads that are at least 30 seconds long
exchange4media Staff Jun 3, 2023 9:18 AM
The ad industry, however, opines that the authorities should also consider curbing the root cause of the issue, i.e., the manufacture & sales of such products
Mansi Sharma & Kanchan Srivastava Oct 13, 2021 8:29 AM
The streaming service has teamed up with Indian Cancer Society and has roped in comedian Sunil Grover for the campaign
exchange4media Mumbai Bureau Jun 1, 2020 2:30 PM
MTV’s brand film shows a guy who is trying to quit and is having the last cigarette of his life
exchange4media Staff May 29, 2020 4:42 PM