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The invitation-only gathering hosted by Dr Annurag Batra explored AI, evolving consumer behaviour and the future of the marketing ecosystem
e4m Staff Aug 22, 2026 4:22 PM
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising world.
Aryendra Khan Aug 22, 2026 10:03 AM
e4m was the first to report about the ministry's decision to remove the cap
e4m Staff Aug 22, 2026 9:18 AM
Prior to this, Khan was Digital Director at digital marketing firm First Page
The new system will take effect globally from August 24 and apply across all YouTube formats, including long-form videos, Shorts, podcasts and livestreams
e4m Staff Aug 22, 2026 9:02 AM
As per news agencies, the Indian Cyber Crime Coordination Centre has ordered at least 57 websites and databases hosted on Firebase to be removed in August alone
e4m Staff Aug 22, 2026 8:59 AM
The changes at the NBDA come against the backdrop of several major developments in India's television and digital news ecosystem
Imran Fazal Aug 21, 2026 3:59 PM
Food and beverages emerged as the largest advertising sector on television during the seven-month period, accounting for 23% of total ad volumes
e4m Staff Aug 21, 2026 3:19 PM
Neutrogena reportedly faced a social media backlash from actress Panettiere’s supporters over allegations that it abandoned her during a difficult period
e4m Staff Aug 21, 2026 2:45 PM
As the case comes up before the Delhi HC today, Beco doubles down with new hoardings built around the controversy
e4m Staff Aug 21, 2026 2:23 PM
Before joining Sephora, La Brooy was Senior Marketing Director, Strategic Partnerships Asia at Diageo
Kargo is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase
e4m Staff Aug 21, 2026 12:16 PM
The fifth edition of the league brings together business leaders, CXOs and senior professionals from across the NCR
e4m Staff Aug 21, 2026 12:04 PM
Prabha Narasimhan currently serves as the Managing Director and Chief Executive Officer of Colgate-Palmolive's India business
e4m Desk Aug 21, 2026 10:20 AM
Guest Column: Sr. Marketing Leader Yatnesh Pandey on how Indian consumers are shifting from buying products to purchasing experiences, making products part of a larger consumption journey
Yatnesh Pandey Aug 21, 2026 9:17 AM
As predictive AI tools promise to de-risk campaigns before they air, India's creative leaders are debating whether the data sharpens judgement or replaces it
Aryendra Khan Aug 21, 2026 9:14 AM
Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry
Imran Fazal Aug 21, 2026 9:10 AM
MIB has specifically referred to general entertainment and non-news programmes, bringing a wide range of TV content within the scope of the public-awareness initiative
e4m Staff Aug 21, 2026 8:59 AM
With consumers expecting clarity, relatability and trust, healthcare companies are adopting FMCG-style branding, storytelling and communication to be discoverable
Sunidhi Vijay Aug 21, 2026 8:54 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why AI can enhance creativity but cannot replace human thinking, judgement and imagination
Ganapathy Viswanathan Aug 21, 2026 8:40 AM
An affectionate contemporary homage by Rajeev Beotra to P. G. Wodehouse and his immortal creations, Bertie Wooster and Jeeves
Rajeev Beotra Aug 21, 2026 8:23 AM
Goel brings over 17 years of experience across fashion, beauty, lifestyle and retail
The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with the TRP 2026 policy
Imran Fazal Aug 20, 2026 3:28 PM
Chirravuri joins UMM with experience across brand, media and consumer strategy
e4m Staff Aug 20, 2026 1:23 PM
Kaul brings more than two decades of experience across advertising, integrated marketing communications and regional business leadership
e4m Staff Aug 20, 2026 1:05 PM
Birlasoft’s Satinder Juneja discusses composable MarTech stacks, agentic AI, synthetic profiles and why brand trust will remain central to AI-led discoverability.
Brij Bakshi Aug 20, 2026 12:57 PM
She most recently served as Chief Marketing Officer at Rukam Capital
e4m Staff Aug 20, 2026 10:35 AM
In an interaction with e4m, Gill, Trade Desk’s VP, India and SEA, talks about SMBs entering CTV advertising, the rise of FAST channels, changing Gen Z viewing habits and the outlook for CTV ad rates
Imran Fazal Aug 20, 2026 8:09 AM
Rathin Lahiri, Head–Marketing & CSR, SBI General Insurance, on building trust in a crowded category, the evolving role of CTV & regional media, & the brand’s latest campaign featuring Pankaj Tripathi
Simran Sabherwal Aug 20, 2026 8:07 AM
At Culture Intelligence Summit 2026, hosted by ShareChat and Moj, industry leaders discussed how brands could participate in cultural nuances of a moment, while staying true to what it stands for
e4m Staff Aug 20, 2026 8:07 AM
As brands chase shock value for cut-through, Flipkart's obituary-style sale ad reopens the debate on where provocation ends and poor judgement begins
Aryendra Khan Aug 20, 2026 7:42 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how every major tyre brand has developed its own strategy and chosen its own route into cricket
Ganapathy Viswanathan Aug 20, 2026 7:35 AM
Non-print revenue share up 11-13 pps over seven fiscals; balance-sheet strength continues to support credit profiles
e4m Staff Aug 19, 2026 7:28 PM
Kumar said advertisers also need to recognise that CTV, despite being consumed on a large screen, has multiple utilities
Imran Fazal Aug 19, 2026 6:27 PM
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
e4m Staff Aug 19, 2026 5:33 PM
The deal brings together The Variable’s broader capabilities across strategy, creative, media, social, behavioural insights and data
e4m Staff Aug 19, 2026 4:44 PM
The NSE bell rang this morning, and Shiprocket is a public company
NATIVE CONTENT Aug 19, 2026 1:31 PM
Guest Column: Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes key aspect of films born accessible is that the features are inalienable elements of Digital Content Package
Brij Kothari Aug 19, 2026 12:21 PM
CMO Tanmay Prusty says the larger opportunity behind rebranding was to connect Crompton's different product businesses and move the conversation from individual categories
Sandhi Sarun Aug 19, 2026 9:26 AM
While procurement is changing the commercial side of pitches, holding-company consolidation is complicating the conflict-of-interest equation
Imran Fazal Aug 19, 2026 9:16 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why great creative ideas begin with clear thinking, meaningful insights and a strong strategic purpose
Shantomoy Ray Aug 19, 2026 9:06 AM
Guest Column: Senior business leader Taranjeet Singh offers an honest look at where AI actually moves the needle, and where it doesn’t
Taranjeet Singh Aug 19, 2026 8:43 AM
e4m was the first to break the news of Rajan moving on from Bloomberg Media
e4m Staff Aug 18, 2026 4:57 PM
The Culture Intelligence Summit 2026 was hosted by ShareChat and Moj in Mumbai and Delhi
e4m Staff Aug 18, 2026 4:35 PM
Prior to this, she was with RateGain as Vice President - Product Marketing
e4m Staff Aug 18, 2026 12:28 PM