The Advertising Club to host digital review D-CODE on Aug 1
Manish Aggarwal appointed as Business Head of Zee5
Branding is not a marketing problem; it is a business problem: CEO, Brands of Desire
Is Croma's 'Upgrade Life' campaign responsible consumerism done right?
BARC Week 27: Lizol leads Top 10 Brands
Do not dilute yourself till the last mile: Rajesh Kamat's advice to start-ups
BW Businessworld and BW Disrupt held the Mumbai edition of the "Disrupt Dialogue Series" on Wednesday where Rajesh Kamat, MD of Emerald Media and Vive...
Ecomm in India to reach $101.9 billion by 2020; government initiatives to help growth
CII and Deloitte released a report recently focusing on the ecommerce sector in India and how it could play the role of a game changer
Budget'16 brings tax breaks for start-ups, investment in rural development
Finance Minister Arun Jaitley, presented his third budget today in the parliament. A pro-poor and pro-rural budget, there was ample indication that in...
Union Budget 2016: Deliver on the promise of 'Start Up India', say entrepreneurs
The start-up community is looking for tax breaks, especially on angel investment, an extension of the ease-of-doing-business philosophy, as well as re...
In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category
Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.
Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space