sports-broadcasting
Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences
Mohit Mehra Jul 14, 2026 7:12 PM
The June 11 notification superseded the government's previous 2022 framework and laid out an updated list of sporting events deemed to be of national importance
Imran Fazal Jun 24, 2026 12:57 PM
The company will exclusively broadcast the Twenty20 International series across Unite8 Sports channels in July 2026
e4m Staff Jun 10, 2026 10:03 PM
Guest Column: Communication Consultant Ganapathy Viswanathan writes that FIFA World Cup offers advertisers a rare blend of global relevance, emotional storytelling and highly engaged audiences
Ganapathy Viswanathan Jun 5, 2026 6:35 PM
The festival of football will kick-off on 11th June 2026 with exclusive action across Unite8 Sports channels & Zee 5
The provisions are understood to be linked largely to the International Cricket Council media rights package acquired for approx $3 billion for the 2023–27 cycle
Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said
e4m Staff May 27, 2026 10:33 AM
Industry estimates suggest the broader AI-in-sports market could approach nearly $50 billion by 2033
Imran Fazal May 13, 2026 8:47 AM
Geopolitical uncertainties in the Middle East—another important source of advertising demand—have further contributed to a cautious outlook
Imran Fazal May 6, 2026 9:12 AM
A weak advertising environment and muted subscription growth have made the economics challenging, say industry experts
Aditi Gupta Dec 10, 2025 8:57 AM
As the dispute unfolds, experts believe the outcome could set new precedents for future sports rights deals, with both parties considering a settlement to avoid prolonged legal and financial turmoil
Sonam Saini Sep 23, 2024 8:51 AM
Prashant Khanna, Head - Field Operations, Studios & R&D for Sports, Disney Star, tells us how technology has improved
Aditi Gupta May 2, 2024 10:26 AM
Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech and OTT giants enter the fray aggressively
Sonam Saini Feb 7, 2024 8:56 AM
With this season alone recording an astounding 100 million+ unique viewers, NBA has firmly anchored itself as the 'fastest growing global sports league' in the country
NATIVE CONTENT Sep 27, 2023 3:58 PM
Digital sports viewership has been increasing significantly year over year, even though TV still has a larger audience than all other media
Sonam Saini Dec 6, 2022 8:49 AM
The network is seeking Rs 30-35 crore for co-presenting sponsorship and Rs 20-25 crore for associate sponsorship, say media planners
Javed Farooqui Oct 14, 2022 9:06 AM
Unlike in India, these packages will be for combined TV and digital rights, with no standalone TV and digital packages being offered
exchange4media Staff Sep 29, 2022 11:35 AM
Experts feel launching the channel on the FTA platform may be a tactical move by the network to initiate a dialogue with advertisers
Sonam Saini Apr 29, 2022 9:06 AM
Experts question the financial viability of owning IPL media rights if the value reaches Rs 40,000 crore to Rs 50,000 crore due to a bidding war among Star, Sony-Zee, Reliance and Amazon
Javed Farooqui Mar 1, 2022 9:02 AM
Experts believe the value for the league is most likely to go through the roof since the competitive intensity will be stronger in e-auction compared to a closed bidding process
Javed Farooqui Feb 7, 2022 8:16 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jan 8, 2022 8:38 AM
The sector, which became a Star-Sony duopoly in the last few years, now also has Viacom18 backed by Reliance, Zee-Sony combine and Amazon
Javed Farooqui Jan 4, 2022 8:55 AM