Digital sports viewership has been increasing significantly year over year, even though TV still has a larger audience than all other media

Sonam Saini Dec 6, 2022 8:49 AM

The network is seeking Rs 30-35 crore for co-presenting sponsorship and Rs 20-25 crore for associate sponsorship, say media planners

Javed Farooqui Oct 14, 2022 9:06 AM

Unlike in India, these packages will be for combined TV and digital rights, with no standalone TV and digital packages being offered

exchange4media Staff Sep 29, 2022 11:35 AM

Experts feel launching the channel on the FTA platform may be a tactical move by the network to initiate a dialogue with advertisers

Sonam Saini Apr 29, 2022 9:06 AM

Experts question the financial viability of owning IPL media rights if the value reaches Rs 40,000 crore to Rs 50,000 crore due to a bidding war among Star, Sony-Zee, Reliance and Amazon

Javed Farooqui Mar 1, 2022 9:02 AM

Experts believe the value for the league is most likely to go through the roof since the competitive intensity will be stronger in e-auction compared to a closed bidding process

Javed Farooqui Feb 7, 2022 8:16 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jan 8, 2022 8:38 AM

The sector, which became a Star-Sony duopoly in the last few years, now also has Viacom18 backed by Reliance, Zee-Sony combine and Amazon

Javed Farooqui Jan 4, 2022 8:55 AM