Madison World?blur=25

The agency will handle the entire media mandate, which includes print, television, radio, outdoor and digital

exchange4media Staff Apr 19, 2021 10:57 AM

Wunderman Thompson?blur=25

Spark is a flagship brand of The Indian Steel and Wire Products Ltd, a subsidiary of Tata Steel Ltd

exchange4media Staff May 8, 2020 3:46 PM


The global outreach programme will cover the US, India, Latin America, Europe, Japan and South East Asia

exchange4media Staff Apr 26, 2020 6:00 PM

Sachin DBS?blur=25

The series has been centered around the theme 'Everyday Heroes for a Better World' and focuses on innovative social enterprises

exchange4media Staff Mar 9, 2020 12:49 PM


The agency will be responsible for running campaigns over the internet & social media platform to build strong relationships with the clients as well as with the online audience

exchange4media Staff Jul 25, 2019 12:54 PM

Sue Squillace Carat?blur=25

Squillace will report to Dentsu Aegis CEO Henry Tajer and will also represent Carat on the DAN ANZ board

exchange4media Staff Jun 18, 2019 3:30 PM


Customers can now engage with others who share similar interests to discover trends and products

exchange4media Staff Dec 13, 2018 6:42 PM

DBS Social Kinnect?blur=25

Designed by digital marketing agency, Social Kinnect, the campaign highlights the culture of sports which was brewing in Mumbra and how DBS Bank is helping nurture the same

exchange4media Staff Dec 1, 2018 8:54 AM


V Spark Communications will oversee the brand’s marketing services namely SMM, SEM, web analysis and online reputation

exchange4media Staff Sep 28, 2018 2:44 PM


Campaigns for Himalayan, Gatorade, Rin, Times of India, UNICEF, and Nestle+Power of Print are JWT's best bets at Cannes Lions this year

exchange4media Staff Jun 1, 2018 8:03 AM


The sound cap has a built-in chip that is triggered when the bottle is opened and silenced when the bottle is closed. The innovation features live sounds of whistling winds, melting mists, drop by drop percolation and rare rock surface liquid percussions

exchange4media Staff Apr 10, 2018 4:00 PM


As Global Brand President, Boothe will be responsible for driving growth for the network and empowering best work for clients around the world.

exchange4media Staff Mar 29, 2018 11:21 AM


Marketing veteran Paddy Rangappa’s book Spark demystifies jargon and highlights the importance of insight in marketing

Priyanka Mehra Jul 3, 2017 8:12 AM

We crossed the 20 million user mark in June: Kavin Bharti Mittal?blur=25

Kavin Bharti Mittal, Head, Product & Strategy, Hike talks about the existing gaps in the internet messaging app space that Hike messenger is designed to address & the innovations made on Indian insights rather than what trickles down from the West

Deepa Balasubramanian Aug 29, 2014 8:44 AM

Digital push increases engagement for Colgate Visible White?blur=25

From celebrity association on social to a 360-degree approach involving display, search & mobile - Colgate Visible White goes digital in a big way to increase visibility

Priyanka Nair Sep 5, 2013 8:17 AM

Balaji Motion Pictures launches talent management firm?blur=25

Balaji Spark has already signed six clients, including Ekta Kapoor, and will represent the talent across multiple touch-points. The firm is headed by Firoz Engineer

exchange4media Staff Aug 31, 2013 9:06 AM

BCCC imposes financial penalty on Big CBS Spark for offensive lyrics?blur=25

The lyrics were from a rap song 'No Lie' by rappers No Chainz & Drake that was aired on the channel on May 2, 2013

exchange4media Staff Aug 16, 2013 9:17 AM

RBNL entrusts multiple brands with Grey India?blur=25

Grey Delhi will handle Big FM, Big Magic (UP, MP, Bihar and Jharkhand) & Spark Punjabi, Grey Mumbai will handle Big CBS Prime, Big CBS Love & Big RTL Thrill

exchange4media Staff Apr 15, 2013 7:45 PM

“English GEC genre has grown 45 pc in shares”?blur=25

Post digitisation, a lot of genres have seen a change in shares, says Anand Chakravarthy, Business Head, Big CBS Channels

Synjini Nandi Jan 4, 2013 6:58 PM

RBNL targets advertisers with multimedia campaign?blur=25

The campaign, titled 'The choice is obvious', is aimed at key marketing decision-makers, media planners and buyers

exchange4media Staff Nov 22, 2012 7:14 PM