The campaign aims to elevate Reckitt’s commitment to improving hygiene and sustainability in the ASEAN region

exchange4media Staff Aug 11, 2022 11:58 AM


SPAG Founder Aman Gupta to Lead FINN Health Practice Throughout Asia; SPAG Co-Founder Shivani Gupta appointed FINN Managing Partner, Culture and Brand Reputation, Health Asia

exchange4media Staff Jul 18, 2022 6:15 PM

Shivani Gupta?blur=25

In today’s edition of ‘Women Achievers 2022’ series, Gupta, MD & Co-Founder, SPAG and DYE, speaks on gender parity and how women have been carving a niche in almost all the sectors

Shrabasti Mallik Mar 24, 2022 8:39 AM

Ritika Jauhari?blur=25

Prior to this, Jauhari worked with WHO, GAVI Alliance, USAID, Gilead, Novartis, Sanofi Pasteur among others

exchange4media Staff Mar 14, 2022 2:46 PM


In today's 'Year-ender story of 2021' series, Gupta, Managing Partner, SPAG, shared that there is a need to present personalised campaign ideas in order to clearly reflect the communications thought

exchange4media Staff Jan 5, 2022 9:31 AM

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Gupta shares how new recruits entering the workforce are keen to adapt to physical working culture post pandemic

exchange4media Staff Nov 16, 2021 12:26 PM

Shivani Gupta?blur=25

In this part of Rising India Series, Shivani Gupta, Co-founder & Managing Director, SPAG, shares that PR agencies have not been shy of experimenting and that is how SPAG has moved forward as well

Nafisa Shaheen Jun 10, 2021 9:05 AM


Here's how the industry has been taking proactive measures for employee engagement and welfare in the pandemic

Nafisa Shaheen May 25, 2021 9:29 AM

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Guest Column: Aman Gupta, Managing Partner and Co-founder, SPAG Asia, says that using communications in a way that engages consumers with your messaging and leaves no room for speculation is an art

Aman Gupta Feb 9, 2021 3:49 PM


Siddharth Kumar will be heading the practice with the aim to garner expertise beyond healthcare

exchange4media Staff Dec 16, 2020 6:19 PM

Ritika Jauhari, Sr. Director, SPAG talks about qualities important for a leader?blur=25

Ritika Jauhari, Senior Director, Strategic Partners Group, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, qualities required in a leader and more

Nafisa Shaheen Dec 14, 2020 8:00 AM


The practice aims to help organizations harness the potential of their employees with a holistic internal communications approach

exchange4media Staff Oct 16, 2020 6:54 PM


Experts believe virtual events have aided in maintaining the much-needed connect with key stakeholders, but do not see the virtual events landscape being embraced fully in the post-pandemic world

Nafisa Shaheen Oct 7, 2020 9:24 AM

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From organising virtual team lunches to appreciating a job well done, here's how the industry offered a masterclass in putting their employees first during the lockdown

Nafisa Shaheen Jun 11, 2020 2:06 PM

PR Campaigns?blur=25

Leading agencies talk about their most creative works during the COVID-induced lockdown

Nafisa Shaheen Jun 1, 2020 4:20 PM

Abhinav K Srivastava?blur=25

Srivastava joins SPAG from Avian WE where he was the Group Business Director

exchange4media Staff Apr 14, 2020 5:03 PM

Shivani Gupta?blur=25

Gupta, Managing Director at Strategic Partners Group explains how a company’s balanced culture can help build strong women leaders and vice versa

Nafisa Shaheen Mar 18, 2020 2:36 PM


The communication mandate comprises corporate reputation management and raising awareness about post-stroke rehabilitation amongst patients

exchange4media Staff Feb 17, 2020 4:09 PM


Aishwarya Kar has been appointed to lead the agency’s operations in Bengaluru and will report to Ritika Jauhari- Senior Director, Public Relations & Advocacy

exchange4media Staff Jan 30, 2019 11:24 AM


SPAG brings together three distinct entities under its wings: SPAG - Public Relations, Public Affairs & Advocacy, D Yellow Elephant – Digital & Social Media and Giga Life – Creative Solutions

exchange4media Staff Jul 23, 2018 6:58 PM