Spatial Access’s advisory unit works with advertisers to increase media and marketing ROI

exchange4media Staff Feb 10, 2020 10:58 AM

Sam Balsara, Chairman & Managing Director, Madison, spoke about how TV adds to Digital ROI and hence needs to be part of performance campaigns too

exchange4media Staff Jan 31, 2020 2:26 PM

Virginia Sharma, Director, Marketing Solutions, LinkedIn spells out how one should effectively measure their businesses ROI at the DAN-e4m Digital Advertising Conference

exchange4media Staff Jan 24, 2020 8:30 AM

The agency has spent Rs 7 crore in co-branding associations with the film

exchange4media Staff Jan 18, 2020 11:12 AM

According to Vijay Singh, business head, Oberoi IBC, a top Bollywood celeb will be roped in to endorse the brand

exchange4media Staff Dec 30, 2019 4:34 PM

Mirum India will be responsible for implementation of Salesforce Marketing Cloud, as well as for data collection and integration with marketing automation platform

exchange4media Staff Dec 3, 2019 2:44 PM

Ramamoorthy brings in 19 years of rich experience in hospitality sales to the new role, according to a news report

exchange4media Staff Nov 25, 2019 3:02 PM

‘The Long and Short of ROI’ report reveals how measuring ROI over the length of the sales cycle can lead to more accurate reporting, greater marketer confidence, and improved campaign management

exchange4media Staff Nov 20, 2019 2:08 PM

The account will be led out of Mumbai; Silver Spun will be responsible for building awareness about Asahi Kasei and its core products

exchange4media Staff Sep 30, 2019 4:17 PM

The campaign is based on the idea that Mi A3 offers the world’s highest-resolution camera setup

exchange4media Staff Sep 27, 2019 4:37 PM

The campaign ‘Manthan Zaroori Hai’ urges people to awaken their consciousness through spiritual conversations

exchange4media Staff Aug 28, 2019 3:19 PM

Oberoi has strategised several experiential campaigns for RC&M since he took over as CEO in 2000

exchange4media Staff Aug 21, 2019 9:17 AM

The product range is based on the core concept of ‘beauty from within and holistic health’

exchange4media Staff Aug 20, 2019 1:30 PM

As Instagram tests a new feature to hide the number of 'likes' a user’s post has received, we ask experts what is the likely outcome for influencer-brand association

Shikha Paliwal Jul 25, 2019 7:38 AM

The partnership agreement has been facilitated by Heeta Parikh, Founder & CEO, of Silver Spun Brand Solutions, a fully integrated marketing firm

exchange4media Staff May 24, 2019 3:25 PM

The political drama released in 78 screens across USA and Canada, hits INR 2.7 crore over the weekend

exchange4media Staff Apr 2, 2019 6:28 PM

The RS series will have multiple drops throughout the year, with each telling their own stories of reinvention

exchange4media Staff Feb 15, 2019 3:28 PM

Android device users can select auto-rickshaw as their mode of transport on the app and view suggested routes, estimated time and fares based on the data shared by the Delhi Traffic Police

exchange4media Staff Dec 18, 2018 2:30 PM

Digital media agency, Utopian Media will manage the Japanese conglomerate’s digital presence and public relations in India

exchange4media Staff Oct 11, 2018 2:32 PM

Hathway has also announced launch of Cable Hybrid box, Hathway Ultra Smart HUB, on Android Platform

exchange4media Staff Oct 5, 2018 8:51 AM