In a letter addressed to the MIB, AROI President Anurradha Prasad wrote that the radio industry may incur a loss of Rs 600 crore by September this year

exchange4media Staff May 20, 2020 11:29 AM

The letter pointed out that the private FM industry has been facing economic crisis ever since the government stopped advertising on the medium

exchange4media Staff Apr 29, 2020 9:19 AM

The letter pointed out that the private FM industry has been facing economic crisis ever since the government stopped advertising on the medium

exchange4media Staff Apr 29, 2020 9:17 AM

The social media platform has created unique brand experiences, bringing brands closer to their audiences

exchange4media Staff Apr 8, 2020 12:59 PM

The digital agency will also facilitate Marketing Cloud platform for Shwapno to drive customer engagement, online sales and ROI

exchange4media Staff Mar 23, 2020 4:06 PM

The body of private FM channels has asked the MIB to grant concessions

exchange4media Staff Mar 23, 2020 11:31 AM

Soundtracked by a version of The Sound of Silence, the film depicts awkward and painful instances of people’s phones lighting up in the dark at inopportune moments

exchange4media Staff Mar 9, 2020 8:27 AM

Aditi Shrivastava, CFA and co-founder of Pocket Aces explained the intricacies of content marketing the importance of having an ROI-driven approach

exchange4media Staff Feb 29, 2020 9:37 AM

Spatial Access’s advisory unit works with advertisers to increase media and marketing ROI

exchange4media Staff Feb 10, 2020 10:58 AM

Sam Balsara, Chairman & Managing Director, Madison, spoke about how TV adds to Digital ROI and hence needs to be part of performance campaigns too

exchange4media Staff Jan 31, 2020 2:26 PM

Virginia Sharma, Director, Marketing Solutions, LinkedIn spells out how one should effectively measure their businesses ROI at the DAN-e4m Digital Advertising Conference

exchange4media Staff Jan 24, 2020 8:30 AM

The agency has spent Rs 7 crore in co-branding associations with the film

exchange4media Staff Jan 18, 2020 11:12 AM

According to Vijay Singh, business head, Oberoi IBC, a top Bollywood celeb will be roped in to endorse the brand

exchange4media Staff Dec 30, 2019 4:34 PM

Mirum India will be responsible for implementation of Salesforce Marketing Cloud, as well as for data collection and integration with marketing automation platform

exchange4media Staff Dec 3, 2019 2:44 PM

Ramamoorthy brings in 19 years of rich experience in hospitality sales to the new role, according to a news report

exchange4media Staff Nov 25, 2019 3:02 PM

‘The Long and Short of ROI’ report reveals how measuring ROI over the length of the sales cycle can lead to more accurate reporting, greater marketer confidence, and improved campaign management

exchange4media Staff Nov 20, 2019 2:08 PM

The account will be led out of Mumbai; Silver Spun will be responsible for building awareness about Asahi Kasei and its core products

exchange4media Staff Sep 30, 2019 4:17 PM

The campaign is based on the idea that Mi A3 offers the world’s highest-resolution camera setup

exchange4media Staff Sep 27, 2019 4:37 PM

The campaign ‘Manthan Zaroori Hai’ urges people to awaken their consciousness through spiritual conversations

exchange4media Staff Aug 28, 2019 3:19 PM

Oberoi has strategised several experiential campaigns for RC&M since he took over as CEO in 2000

exchange4media Staff Aug 21, 2019 9:17 AM