Certain part of these funds that will be used for celebrity influencer onboarding and other growth strategies

exchange4media Staff 1 day ago

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019

Javed Farooqui Jan 15, 2021 8:32 AM

As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how the brand leverages technology to deliver a personalized consumer experience

exchange4media Staff Jan 12, 2021 8:26 AM

Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with respect to reaching, engaging and converting consumers

Rubeena Singh Dec 11, 2020 8:56 AM

Panelists Kunal Kishore, Shalini Rao, Yadvinder Singh Guleria, Tanveer S.Uberoi and session chair Vani Gupta Dandia spoke on content & brand innovation on Day 1 of India Brand Conclave

exchange4media Staff Dec 3, 2020 1:38 PM

The agency will handle strategy and communication across digital, social and mainline for the brand

exchange4media Staff Dec 3, 2020 1:14 PM

The 360-degree campaign will be led by television and digital platforms

exchange4media Staff Dec 1, 2020 10:59 AM

On Day 2 of e4m Content Jam, panellists discussed ways to improve content monetization

exchange4media Staff Nov 27, 2020 4:32 PM

The programme aims at helping advertisers resume their digital marketing activities with trust, confidence, and transparency to get the best RoI on ad spends and resurrect after Covid-19 impact

exchange4media Staff Oct 23, 2020 3:51 PM

Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, observes that combined with their appreciation for grassroots support, influencers know firsthand how important mutual growth is

Tiffany Delmore Oct 20, 2020 9:18 AM

Mohanty has moved on from CEPT University where he was working as Director, Communications

exchange4media Staff Oct 20, 2020 8:55 AM

The panel, chaired by Sonya Sahni, had Hitu Chawla, Sagar Boke, Esha Nagar, Anika Agarwal, Sushant Mishra, and Apoorv Sood

exchange4media Staff Oct 17, 2020 8:34 AM

Thought leaders will share insights on leveraging data for effective ROI and aligning data strategy with changing consumer sentiment

exchange4media Staff Oct 16, 2020 9:12 AM

Paytm has created the digital infrastructure to enable small developers and businesses to set up low-cost, quick-to-build mini-apps which can be built using HTML and javascript technologies

exchange4media Staff Oct 5, 2020 2:32 PM

As part of a virtual panel, marketers discussed digital transformation and the metrics to measure its success

exchange4media Staff Sep 26, 2020 9:51 AM

The session to be held today at 2.30 pm will see names like Ankit Oberoi, Abhishek Joshi, Santosh Iyer, Prasanna Rai, Bhagyashree S Navare, and Shradha Agarwal in attendance

exchange4media Staff Sep 25, 2020 8:19 AM

The virtual session shared insights from several studies done by Quora on driving performance by targeting large, high-intent audiences

exchange4media Staff Sep 21, 2020 9:26 AM

The agency and the brand share some behind-the-scenes accounts of successfully executing the campaign, shooting with Saif & Kareena, overcoming challenges and more

Misbaah Mansuri Aug 24, 2020 8:28 AM

The 360-degree campaign will be led by television and digital platforms

exchange4media Staff Aug 16, 2020 10:00 AM

As part of the virtual series, industry experts spoke of how brands must strengthen their consumer connect in non-metros to accelerate recovery and growth in a COVID market environment

exchange4media Staff Aug 13, 2020 11:15 AM