The virtual session shared insights from several studies done by Quora on driving performance by targeting large, high-intent audiences

exchange4media Staff Sep 21, 2020 9:26 AM

The agency and the brand share some behind-the-scenes accounts of successfully executing the campaign, shooting with Saif & Kareena, overcoming challenges and more

Misbaah Mansuri Aug 24, 2020 8:28 AM

The 360-degree campaign will be led by television and digital platforms

exchange4media Staff Aug 16, 2020 10:00 AM

As part of the virtual series, industry experts spoke of how brands must strengthen their consumer connect in non-metros to accelerate recovery and growth in a COVID market environment

exchange4media Staff Aug 13, 2020 11:15 AM

Today's webinar will feature discussions on Tier II & Tier III cities leading recovery and emerging as drivers of growth in India

exchange4media Staff Aug 5, 2020 9:04 AM

The Managing Director of Cinema (ITV) and OOH (Kinetic) spells out his new client solutions, insights on the in-house tool IOM & trends that will be potent for this new post-COVID market environment

Noel Dsouza Aug 3, 2020 8:42 AM

Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent

Noel Dsouza Jul 24, 2020 8:54 AM

Guest Column: Deepak Oberoi, Director, Banyan Infomedia, expansion mode and open for partnerships and acquisitions

Deepak Oberoi Jul 23, 2020 2:53 PM

Reis leads International Management Board for the communications partnership

exchange4media Staff Jul 14, 2020 9:14 AM

In a letter addressed to the MIB, AROI President Anurradha Prasad wrote that the radio industry may incur a loss of Rs 600 crore by September this year

exchange4media Staff May 20, 2020 11:29 AM

The letter pointed out that the private FM industry has been facing economic crisis ever since the government stopped advertising on the medium

exchange4media Staff Apr 29, 2020 9:19 AM

The letter pointed out that the private FM industry has been facing economic crisis ever since the government stopped advertising on the medium

exchange4media Staff Apr 29, 2020 9:17 AM

The social media platform has created unique brand experiences, bringing brands closer to their audiences

exchange4media Staff Apr 8, 2020 12:59 PM

The digital agency will also facilitate Marketing Cloud platform for Shwapno to drive customer engagement, online sales and ROI

exchange4media Staff Mar 23, 2020 4:06 PM

The body of private FM channels has asked the MIB to grant concessions

exchange4media Staff Mar 23, 2020 11:31 AM

Soundtracked by a version of The Sound of Silence, the film depicts awkward and painful instances of people’s phones lighting up in the dark at inopportune moments

exchange4media Staff Mar 9, 2020 8:27 AM

Aditi Shrivastava, CFA and co-founder of Pocket Aces explained the intricacies of content marketing the importance of having an ROI-driven approach

exchange4media Staff Feb 29, 2020 9:37 AM

Spatial Access’s advisory unit works with advertisers to increase media and marketing ROI

exchange4media Staff Feb 10, 2020 10:58 AM

Sam Balsara, Chairman & Managing Director, Madison, spoke about how TV adds to Digital ROI and hence needs to be part of performance campaigns too

exchange4media Staff Jan 31, 2020 2:26 PM

Virginia Sharma, Director, Marketing Solutions, LinkedIn spells out how one should effectively measure their businesses ROI at the DAN-e4m Digital Advertising Conference

exchange4media Staff Jan 24, 2020 8:30 AM