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Nutan Khanolkar joins after a nearly 9-year stint at Anarock, where she was VP Business Marketing
e4m Staff Jun 25, 2026 6:41 PM
The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy
NATIVE CONTENT May 26, 2026 11:48 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
AI infrastructure must move beyond hype to deliver measurable ROI, faster decisions, and real business outcomes, says Lenovo’s APAC marketing leader.
Brij Pahwa May 5, 2026 3:46 PM
From Insta reels video walkthroughs to influencer and creator collaborations, real estate brands are crafting narratives that allow prospective buyers to experience properties long before a site visit
Sunidhi Vijay Apr 20, 2026 9:42 AM
Industry stakeholders say design today is no longer just about how a product looks or feels, but how it performs across the consumer journey
Sunidhi Vijay Apr 16, 2026 8:53 AM
While a section of experts say CTV opens up the possibility of granular targeting, others point out that much of the consumption in smaller markets is still skewed towards free, ad-supported platforms
Aditi Gupta Apr 10, 2026 9:12 AM
Prior to this role, Sharma served as General Manager of The Westin Kolkata Rajarhat
With IPL being now more than a high-decibel branding platform, brands are rethinking spends and what they expect in return from this full-funnel marketplace event, say industry heads
Anuja Jain Apr 2, 2026 8:31 AM
Update could allow seamless control of YouTube audio through Android Auto’s media widget and steering wheel buttons
e4m Staff Mar 31, 2026 4:40 PM
Traditionally, festive and occasion-led periods such as Holi, Eid and Mother’s Day saw brands lean heavily on TV, print and outdoor to drive mass reach
Sunidhi Vijay Mar 23, 2026 9:31 AM
The rise of MSME spending is decentralising India’s digital ad ecosystem, say industry leaders; digital now central to customer acquisition, brand building and market expansion
Sunidhi Vijay Mar 9, 2026 8:42 AM
This partnership expands PROI's footprint and specialised capabilities within India's rapidly evolving technology and broader communications landscape
e4m Staff Feb 11, 2026 12:28 PM
Industry executives say it is a game of perception, with a combination of incentives and risk aversion being key factors for brands to decide between macro and micro influencers
Shalinee Mishra Feb 6, 2026 8:48 AM
Oberoi's filing follows similar moves by other Bollywood figures, including R Madhavan, in recent months
As boards demand sharper ROI, a session at the Dentsu e4m Digital Report 2026 launch highlighted how generative AI is transforming data, journeys, and customer engagement at scale
Brussels opens formal proceedings to define how Google must share AI capabilities and search information with rivals
e4m Staff Jan 28, 2026 10:32 AM
What a perfect martech stack looks like for large enterprises - key layers, tools, and principles CMOs need to turn complexity into growth
Brij Pahwa Jan 7, 2026 1:18 PM
Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be able to deliver better ROI for brands
Shalinee Mishra and Anuja Jain Jan 7, 2026 9:21 AM
If there was one constant in 2025, it was internet’s ability to turn the unexpected into a shared moment
Vaishnavi Deshpande Dec 30, 2025 12:43 PM
Industry planners say traditional evening prime time may still work for TV, but no longer defines consumer attention; categories developing own peak hours based on mindset and behaviour
Sunidhi Vijay Dec 4, 2025 9:12 AM
Abhishek Shrivastava, VP of Product Management at LinkedIn, shared in an interaction with e4m that 51% of SMBs in India use LinkedIn Marketing Solutions
e4m Staff Nov 21, 2025 12:25 PM
As AI agents take charge of discovery, comparison, and purchase, India’s marketing playbook shifts from chasing clicks to earning algorithmic trust in a machine-led economy
Anuja Jain Nov 21, 2025 9:21 AM
As major advertisers scale back on traditional media spending, agencies are stepping up on the creativity front, treating tighter budgets as design constraints rather than roadblocks
Soumya Gawri Nov 20, 2025 9:16 AM
Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher engagement and sales
Brij Pahwa Nov 18, 2025 2:50 PM
The build-up started weeks before the launch event, with Apple-focused creators, analysts, and retailers driving an unusually high number of leaks and speculation threads
e4m Staff Nov 18, 2025 1:42 PM
Ganesh Pareek, Executive Producer and Partner, 1st December Films, shares insights on how ROI-backed storytelling opens doors for more creative output
Soumya Gawri Nov 14, 2025 8:39 AM
ROI is a complete measurement suite to track attention, trust, confidence and advertising impact at scale
e4m Staff Nov 13, 2025 7:02 PM
MarTech investments are delivering record ROI in 2024–25, with AI, automation, and CRM integration driving measurable revenue gains, cost savings, and higher campaign efficiency.
Brij Pahwa Nov 11, 2025 1:55 PM
Long-term partnerships enable deeper authenticity and measurable impact with strongest recall emerging over 6-12 months, explain industry players
Shantanu David Nov 10, 2025 9:09 AM
OpenAI’s move aligns with its strategy to create adaptive, deeply personalised digital experiences
Regional creatives can bring 25–30% higher conversion rates across categories, cut through clutter, build trust and drive repeat purchases, share experts
Pooja Yadav Sep 23, 2025 9:36 AM
Email marketing is highly effective in driving customer retention, delivers 3-4x better conversion rates with eComm, BFSI, travel being big investors; industry watchers say the real driver remains ROI
Sunidhi Vijay Sep 22, 2025 8:32 AM
The tech giant, however, faces strict limits on search contracts and data sharing
Amazon is shutting down its Android Appstore after 14 years, halting app upgrades as it shifts to its Fire device ecosystem
e4m Staff Aug 18, 2025 1:27 PM
For marketers, this could mean new ad inventory sources beyond Google’s universe, and if app developers can sidestep Google’s billing and margins, savings can be moved back into ad campaigns
Shantanu David Aug 1, 2025 8:23 AM
Predictive analytics is starting to shift the focus from vanity metrics to business outcomes with businesses seeing signs of tangible advantage, note marketing experts
Shantanu David Jul 23, 2025 9:04 AM
Guest Column: Puravansh Maitreya, Head of Marketing at Lava International Limited, says creator creativity and cost must align with business goals in today’s evolving marketing landscape
Puravansh Maitreya Jul 4, 2025 12:34 PM
Oberoi Realty launched a campaign titled ‘From the first game to the biggest win, dads are there for it all’, showcasing its ability to fuse emotion-led storytelling with future-forward marketing
e4m Staff Jun 13, 2025 3:35 PM
ThinkROI will manage end-to-end programmatic strategy, media planning, execution, and performance optimization
e4m Staff Jun 10, 2025 12:14 PM
Retargeting is a valuable tool, but not a silver bullet. Used in isolation, it risks distorting attribution, exhausting audiences, and narrowing a brand’s growth pipeline, say experts
Shantanu David May 21, 2025 8:57 AM
The new offering brings live TV channels and popular OTT apps together on one screen
e4m Staff May 19, 2025 3:34 PM
Brands that spread IPL ad spends across TV, digital, and on-ground assets like jerseys and boundary branding see a stronger uplift than single-channel campaigns, say experts
Sunidhi Vijay Apr 24, 2025 3:01 PM
Tilt’s mandate will be to craft the brand strategy for Britannia’s adjacency business which will deepen consumer relationships
e4m Staff Apr 10, 2025 10:04 AM
In his new role, Uberoi will partner with key Vendor Partners in APAC to enable and grow the buoyant SMB ecosystem in the region
CCI had levied the original penalty in October 2022, accusing Google of abusing its dominant position concerning Play Store policies.
e4m Staff Mar 31, 2025 10:10 AM
The tribunal has partly allowed Google's appeal against the CCI order but ruled that the company misused its position in the Android market
e4m Desk Mar 29, 2025 10:44 AM
Ayush, an emerging influencer, has shot to fame, attracting major brand collaborations from Netflix, Myntra, IKEA, Lakmé, mCaffeine, Swiggy, and Britannia
Shalinee Mishra Mar 26, 2025 1:07 PM
The trend, sparked by an influencer's playful mispronunciation of 'Croissant' as 'Prashant,' has caught the attention of major brands, including Swiggy and Britannia
Shalinee Mishra Mar 20, 2025 9:50 AM
With 2-3x more ROI, this marketing approach allows brands to use influencers profile to run ads, creating a better connect with its target audience
Shalinee Mishra Jan 17, 2025 8:52 AM