Sukanya led public relations, crisis communications, internal and social media communications for over six years at Emirates Airline, Dubai

exchange4media Staff Mar 3, 2023 7:03 PM

The brands were mentioned in the Columbian pop star's latest song where she compared them to their 'more reputable' counterparts Rolex and Ferrari

exchange4media Staff Jan 14, 2023 2:04 PM

The installations have been set up in bustling locales around India

exchange4media Staff Oct 25, 2022 6:00 PM

The Premier League, the most popular football league that runs across two-thirds of the year, has established itself as a unique marketing platform for brands to reach premium audiences

Christina Moniz Jul 27, 2021 2:39 PM

Fresh out of a Grand Prix hat trick on Day 1 at Cannes, Bruno Bertelli lets us in on the winning formula for Cannes Lions, the campaigns he's betting on and more

Neeta Nair Jun 23, 2021 7:54 AM

With the first-of-its-kind Picture in Picture innovation in Indian sports broadcast during the Roland Garros for Renault, Star Sports has opened a world of incredible possibilities for advertisers 

exchange4media Staff Jun 14, 2021 8:23 AM

Jatin Aggarwal, Director- Public Affairs, Communication & CSR, Renault India Pvt Ltd, talks about how Renault has been employing innovative ways to market its new product TRIBER

Nafisa Shaheen Feb 5, 2020 7:13 AM

According to TAM data, print ads led the show with 3.3 times growth this Onam as compared to 2018

Tasmayee Laha Roy Oct 18, 2019 8:47 AM

The collaboration led to a market-first integrated campaign across print, digital, TV and OOH

exchange4media Staff Oct 17, 2019 11:13 AM

As part of #ParkTheBias campaign, female valets were stationed at Mumbai’s premium hotels and reactions of patrons were captured on hidden cameras

exchange4media Staff Mar 12, 2019 1:33 PM

The experiment showed almost 110 traffic violations per signal / per hour. The initiative further educates viewers to maintain road discipline and become agents of change

exchange4media Staff Dec 10, 2018 4:34 PM

Carmakers are leaving no stone unturned to make the most of the festive spirit and catch the customer’s attention with all kinds of discounts and schemes

Dolly Mahayan Oct 24, 2018 8:22 AM

L&K Saatchi & Saatchi has conceptualised a new integrated campaign

exchange4media Staff Aug 11, 2018 8:55 AM

The Avengers franchise is a hit among brands. In 2015, Marvel had collaborated with 50 brands for Avengers: Age of Ultron, across various categories

Dolly Mahayan Apr 28, 2018 8:59 AM

‘National Road Safety Week’ is a week-long initiative starting from April 23 to April 30, 2018 across all Renault dealerships in India to promote road safety

exchange4media Staff Apr 23, 2018 1:33 PM

Gracing the panel are fashion gurus: Lisa Haydon as Host, Atul Kasbekar and Anaita Shroff Adajania as the Judges and Shibani Dandekar as the Mentor.

exchange4media Staff Feb 6, 2018 10:40 AM

The special edition KWID cars will be offered in two versions inspired by Marvel Avengers Super Heroes: Iron Man and Captain America for fans who want to own an innovative and affordable car to #SuperHeroesSuperKWID.

exchange4media Staff Feb 5, 2018 6:03 PM

Sumit Sawhney, MD& CEO, Renault India, believes marketing today should be more of a conversation rather than communication

Dolly Mahayan Dec 8, 2017 8:52 AM

The campaign to communicate the launch of the car was created by Law & Kenneth Saatchi & Saatchi

exchange4media Staff Nov 23, 2017 10:20 AM

This covers key locations with landmark OOH across top 10 cities

exchange4media Staff Oct 26, 2017 2:17 PM