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Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Guest Column: Dr. Sandeep Goyal shares why Goafest must adopt the Cannes Lions playbook to become a world-class creative festival
Sandeep Goyal May 26, 2026 8:52 AM
Guest Column: Dr. Sandeep Goyal shares his take on the recently concluded Goafest 2026 - what worked and what could be improved
Sandeep Goyal May 25, 2026 8:27 AM
Rediffusion Narrative is being spearheaded by broadcast and media veteran Ambica Kuthiala
In a candid conversation with Dr Annurag Batra, Rediffusion's MD looks back on his 40 years in the industry, and what lies ahead
e4m Staff Apr 11, 2026 8:18 AM
This intelligence report by Rediffusion Consumer Lab provides a deep dive into the ‘Attention Economy’
IPL 2026 squads highlight a mix of experienced veterans and emerging young players, reflecting teams’ balance
e4m Staff Mar 25, 2026 11:44 AM
Dr. Sandeep Goyal, Chairman of Rediffusion, comments on Cars24’s recent spoof of competitor Spinny’s campaign, and the exit of Cars24 CEO Himanshu Ratnoo
Sandeep Goyal Mar 12, 2026 9:07 AM
The 2026 ICC Men’s T20 World Cup produced a tournament packed with explosive batting, disciplined bowling and several standout individual performances, says an analysis by Rediffusion and ICYMI
e4m Staff Mar 11, 2026 10:29 AM
As Sandeep Goyal, MD of Rediffusion, marks four decades in the business today, he speaks to e4m candidly about the gut, the grind, and where he feels Indian advertising lost its way
Aryendra Khan Mar 10, 2026 9:35 AM
How a baker, a ship captain, and a spin bowler on a volcanic rock are winning the internet — one savage-sweet tweet at a time, writes Sandeep Goyal Chairman, Rediffusion
Sandeep Goyal Mar 2, 2026 8:01 AM
The new TVC showcases APAR’s presence in India’s assets like the Vande Bharat Express, INS Vikrant and strategic defence applications
As per data compiled by Rediffusion’s ICYMI platform, the growth is being fuelled by repeatable shifts in consumption patterns, a move from occasion-led purchases to everyday luxury
e4m Staff Jan 24, 2026 10:27 AM
Rediffusion managed BMW India’s creative, digital, strategy and dealer communications since 2022
e4m Staff Jan 19, 2026 1:43 PM
In this ICYMI report, we break down India's 2026 mindset: how confidence and concern are fighting for the driver's seat.
e4m Staff Jan 12, 2026 8:05 AM
The annual Hits & Misses consumer survey maps India’s Emotional, Cultural and Economic pulse
The two-ad Gen AI created campaign has been scripted by Rediffusion and created in Gen AI by Aesthetic Intelligence Lab
e4m Staff Dec 22, 2025 1:10 PM
The Gen Z Slang Report looks at more than 100 high-frequency terms used by young consumers today
e4m Staff Dec 13, 2025 11:18 AM
In this ICYMI report, we trace the 18-year journey of the IPL’s most expensive buys, year by year
e4m Staff Dec 11, 2025 8:47 AM
Dr. Sandeep Goyal, Chairman of Rediffusion, speaks exclusively to e4m about the AI Association of India’s positioning as an architect, his take on ‘ethical AI’ and more’
Ruhail Amin Nov 24, 2025 9:13 AM
Rediffusion’s ICYMI presents an intriguing look at the stats on ducks in Indian cricket in its latest report
e4m Staff Oct 27, 2025 9:02 AM
According to a Rediffusion Red Lab Dhanteras & Diwali Report on India's millionaires, India’s millionaire count has surged 445% since 2017
e4m Staff Oct 16, 2025 9:43 AM
Navonil Chatterjee will also be Managing Partner for Crossbow Insights, the research division of Creativeland Asia
e4m Staff Oct 9, 2025 10:38 AM
Rediffusion’s ICYMI report chronicles R Ashwin’s journey to 500 Test wickets
e4m Staff Oct 4, 2025 11:03 AM
Kamlesh Pandey, renowned advertiser and screenwriter, pays tribute to the late Diwan Arun Nanda, recalling his ‘courage and risk-taking’ spirit
Kamlesh Pandey Sep 8, 2025 3:56 PM
Arijit Ray, CEO & Founder - The Unlock Company, writes how Arun Nanda had a profound impact on him personally and professionally
Arijit Ray Sep 8, 2025 9:10 AM
D Rajappa, ex-President Rediffusion, and Founder Aamrass Digimarc LLP, recalls Arun Nanda as Indian advertising’s prima donna
Divya Radhakrishnan shares her first impressions of Arun Nanda, his legendary status and principles that left the deepest mark
Among tea drinkers, Gujarat leads the pack, where locals prefer their brew “kadak, with elaichi and ginger, according to a new ICYMI report
e4m Staff Sep 2, 2025 11:26 AM
The report showcases the milestones, records, and moments that have turned 'The Duleep Trophy' into an experimental legacy
e4m Staff Aug 26, 2025 8:35 AM
Guest Column: Dr. Sandeep Goyal, Chairman of Rediffusion, on how Cheteshwar Pujara embodied ‘discipline, patience and perseverance’
Sandeep Goyal Aug 25, 2025 12:30 PM
The print ad with a long copy talks of the brand's evolution across 7 generations
e4m Desk Aug 18, 2025 10:06 AM
The book was released by the Governor of Uttar Pradesh, Anandiben Patel and Lucknow University Vice Chancellor Prof Alok K Rai
e4m Staff Jul 29, 2025 10:23 AM
The event showcased Fireback’s promise of authentic Thai flavours at its new address inside Nilaya Anthology, Peninsula Corporate Park, Lower Parel West
e4m Staff Jul 16, 2025 7:43 PM
Rediffusion's legacy continues to stand tall as a testament to bold ideas and impactful communication
Data compiled by RED Lab reveals deep regional and thematic imbalances in fund allocation
e4m Staff Jun 13, 2025 3:23 PM
Conceptualised and scripted by Pramod Sharma, National Creative Director and his team at Rediffusion, the film has been created and produced end-to-end with cutting edge AI technology
e4m Staff Jun 3, 2025 10:30 AM
The creative business will be handled by Rediffusion’s Mumbai office while the media will be driven by Rediffusion SmartMedia out of Bangalore
Rediffusion will work closely with the Prabhuji team to build a strong and differentiated brand voice that stands for authenticity, quality, and cultural rootedness
e4m Staff Apr 28, 2025 10:56 AM
Liebherr’s latest campaign highlights smart innovations that simplify daily life
e4m Staff Apr 3, 2025 12:30 PM
The study explores the factors shaping emotional well-being across Tier 2 and Tier 3 cities of India
e4m Staff Mar 20, 2025 11:53 AM
The Rediffusion Red Lab has unveiled “Vibes: The Ultimate Gen-Z Rundown 2024” – A Pop Culture Deep Dive into the Internet’s Favorite Playground
e4m Staff Mar 12, 2025 10:09 AM
Dr. Sandeep Goyal, Chairman of Rediffusion, remembers his “great colleagues, wonderful clients” as he completes 39 years in advertising
Sandeep Goyal Mar 10, 2025 2:27 PM
Dr. Sandeep Goyal, Chairman of Rediffusion, recalled his first meeting with Bhaskar Das and how their friendship evolved over the years
Sandeep Goyal Jan 15, 2025 6:31 PM
The report traces the origin of the term 'woke', how brands have embraced it and more
e4m Staff Jan 10, 2025 10:52 AM
As per the Rediffusion ‘Hits of the Year’ survey, opening of the Ram Mandir, quick commerce, Ratan Tata and D. Gukesh topped the research findings
e4m Staff Dec 31, 2024 9:57 AM