Diwan Arun Nanda, advertising legend & former Chairman of Rediffusion, no more
Diwan Arun Nanda had led the charge of Rediffusion for 50 years
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Published: Sep 6, 2025 3:12 PM | 1 min read
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Diwan Arun Nanda, the advertising legend and former Chairman of Rediffusion, has passed away. He was 82.
Diwan Arun Nanda steered Rediffusion for 50 years. He demitted charge of the agency in 2023 because of his advancing age.
The chairmanship of the agency then moved onto his protégé, Dr. Sandeep Goyal.
Diwan Arun Nanda was the first gold medallist of the very first batch of IIM-A in 1966; he was also in the first batch of management trainees ever recruited by Hindustan Lever. He is credited to be the brain behind the ‘lightning strikes’ mnemonic of Rin of which he was Brand Manager at Lever.
Arun Nanda set up Rediffusion in 1973.
A two time AAAI President and recipient of the Lifetme Achievement Award in the early 2000s, Diwan Arun Nanda served on the Boards of Air India, Eveready, Kingfisher Airlines, Yes Bank and many more.
From 1983 to 1991, he was Advisor to former Prime Minister Rajiv Gandhi. Nanda was also Chairman of Dentsu Young & Rubicam, the Asian joint venture of the two advertising giants.
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