red-lab
The report says places of working out are increasingly replacing traditional social settings as spots for building social connections
e4m Staff May 15, 2026 3:02 PM
The Red Lab study says that contrary to concerns that AI ads might generate low-intent or curiosity-driven clicks, the research found that quality of engagement remained strong
e4m Desk Feb 12, 2026 10:37 AM
The annual Hits & Misses consumer survey maps India’s Emotional, Cultural and Economic pulse
The Gen Z Slang Report looks at more than 100 high-frequency terms used by young consumers today
e4m Staff Dec 13, 2025 11:18 AM
According to a Rediffusion Red Lab Dhanteras & Diwali Report on India's millionaires, India’s millionaire count has surged 445% since 2017
e4m Staff Oct 16, 2025 9:43 AM
The study highlights how some trophies transcend their physical form to become cultural markers of excellence, national pride, and collective memory
e4m Staff Aug 21, 2025 9:58 AM
Data compiled by RED Lab reveals deep regional and thematic imbalances in fund allocation
e4m Staff Jun 13, 2025 3:23 PM
The study explores the factors shaping emotional well-being across Tier 2 and Tier 3 cities of India
e4m Staff Mar 20, 2025 11:53 AM
As per Rediffusion’s Red Lab report, the middle class population in India will cross a billion in 2047
e4m Staff Feb 21, 2025 10:10 AM
Swiggy Dineout, Myntra, and Country Delight also performed well in their respective niches
e4m Staff Jan 28, 2025 6:11 PM
The report traces the origin of the term 'woke', how brands have embraced it and more
e4m Staff Jan 10, 2025 10:52 AM
As per the Rediffusion ‘Hits of the Year’ survey, opening of the Ram Mandir, quick commerce, Ratan Tata and D. Gukesh topped the research findings
e4m Staff Dec 31, 2024 9:57 AM
The campaign reflects the brand’s commitment to bringing people together across diverse communities
The report says ‘GEMZ’ is the convergence of the gig economy and the characteristics of Millennials and Generation Z in the modern workforce
e4m Staff Jan 17, 2024 11:59 AM
Rediffusion Red Lab tracked and analysed fan involvement of all IPL teams over the past two months
exchange4media Staff Jun 1, 2023 10:19 AM
The Red Lab by Rediffusion releases report explaining government’s Open Network for Digital Commerce
exchange4media Staff Jul 4, 2022 7:16 PM
A report by Red Lab says the new guidelines are concise and fairly lucid on what is acceptable
exchange4media Staff Jun 21, 2022 1:35 PM
Around 81% respondents, in the research, prefer to tip instead of being subjected to a fixed charge and 86% tip to show gratitude, revealed the report
exchange4media Staff Jun 6, 2022 7:45 PM
The final part of the Red Lab series says 63% of consumers surveyed were more attracted to ‘brands that focus on making the world a better place’
exchange4media Staff Apr 29, 2022 12:23 PM
Red Lab’s 4th report in its Google Trends 2021 series says that 80% of Indian respondents said it was important to find a trusted source of information, compared with before COVID-19
exchange4media Staff Apr 23, 2022 7:20 PM
The report further revealed that 15% of searches every day were from new user segments across categories
exchange4media Staff Mar 1, 2022 11:00 AM
The Red Lab report also revealed that the numbers of sugar consumption in the country are stuck in 26-28 bracket from 2015 because of growing health consciousness among Indians
exchange4media Staff Nov 29, 2021 4:08 PM
The consumer survey conducted on IPL addressed viewer sentiments on the tournament with respect to its venue and timing among other things
exchange4media Staff May 5, 2021 11:04 AM
The dedicated unit will be specialising in consumer understanding, consumer behaviour and trend spotting that can lead to brand solutions
exchange4media Staff May 5, 2021 8:18 AM
The TVC attempts to spread the message - ‘Being told to stay alone is not the same as being left alone'
exchange4media Staff May 16, 2020 9:25 AM
In March 2020, news genre witnessed a drop of 2% and recorded a total 29% share in ad volume as compared to 31% in February
exchange4media Staff Apr 17, 2020 8:12 AM
The TVC will be featured and distributed across broadcast and online platforms
exchange4media Staff Mar 2, 2020 5:01 PM