red-lab
Red Lab?blur=25

The final part of the Red Lab series says 63% of consumers surveyed were more attracted to ‘brands that focus on making the world a better place’

exchange4media Staff Apr 29, 2022 12:23 PM

Consumers?blur=25

Red Lab’s 4th report in its Google Trends 2021 series says that 80% of Indian respondents said it was important to find a trusted source of information, compared with before COVID-19

exchange4media Staff Apr 23, 2022 7:20 PM

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The report further revealed that 15% of searches every day were from new user segments across categories

exchange4media Staff Mar 1, 2022 11:00 AM

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The Red Lab report also revealed that the numbers of sugar consumption in the country are stuck in 26-28 bracket from 2015 because of growing health consciousness among Indians

exchange4media Staff Nov 29, 2021 4:08 PM

IPL?blur=25

The consumer survey conducted on IPL addressed viewer sentiments on the tournament with respect to its venue and timing among other things

exchange4media Staff May 5, 2021 11:04 AM

Red Lab?blur=25

The dedicated unit will be specialising in consumer understanding, consumer behaviour and trend spotting that can lead to brand solutions

exchange4media Staff May 5, 2021 8:18 AM

Red label?blur=25

The TVC attempts to spread the message - ‘Being told to stay alone is not the same as being left alone'

exchange4media Staff May 16, 2020 9:25 AM

tamads?blur=25

In March 2020, news genre witnessed a drop of 2% and recorded a total 29% share in ad volume as compared to 31% in February

exchange4media Staff Apr 17, 2020 8:12 AM

Sudhir Sitapati Conclave?blur=25

Sitapati, Executive Director, Foods & Refreshment, Hindustan Unilever Limited, delved into the world of purposeful advertising and how it can actually help deliver business results

exchange4media Mumbai Bureau Sep 25, 2019 8:40 AM

Religion Centric Ads?blur=25

Brands that highlight religions in ads claim that the purpose is to get rid of prejudices and expand their market by connecting with diverse audiences

Shreshtha Verma Jul 29, 2019 8:49 AM

nocelebs?blur=25

Experts say creativity and credibility rank higher than celebrity endorsements for effective and purposeful marketing

Shweta Raaj Singh Jul 15, 2019 8:24 AM

Brooke Bond?blur=25

‘Unstereotype’ campaign highlights discrimination faced by Indians from the Northeast

exchange4media Staff Apr 17, 2019 12:25 PM

Shiva?blur=25

The Vice President, Tea & Foods, HUL, talks about Brook Bond’s latest ad film 'Old Friends' that addresses the veg-non-veg divide in India

Noel Dsouza Feb 22, 2019 8:57 AM

Brook Bond Red Label?blur=25

The campaign highlights the issue of food preferences and the silent divide that exists between vegetarians and non-vegetarians

exchange4media Staff Feb 8, 2019 2:02 PM

RedLabel?blur=25

#Unstereotype campaign has been created by Prime Focus Technologies. The film highlights the need to overcome prejudices and break down barriers of racial bias across the nation

exchange4media Staff Jan 28, 2019 1:56 PM

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Brook Bond Red Label and Star Sports, in collaboration with Mindshare bring the cricket legends together again after 22 years

exchange4media Staff Sep 24, 2018 1:09 PM

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Brands join the festive fervour with campaigns that sublimely express the devotion of people towards Lord Ganesha

exchange4media Staff Sep 13, 2018 8:59 AM

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The Red Label 6-Pack Band 2.0 comprising six differently abled teens launched a new single, ‘Dimaag Ke Taale Tod Na’, to build awareness & acceptance on mental health & disability

exchange4media Staff Aug 20, 2018 7:09 PM

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The campaign conceptualised by Ogilvy Mumbai depicts the power of a cup of tea in bringing people closer

exchange4media Staff Aug 20, 2018 5:06 PM