Brooke Bond Red Label's new TVC aims to break stereotype of transgendered people

The TVC will be featured and distributed across broadcast and online platforms

e4m by exchange4media Staff
Updated: Mar 3, 2020 2:33 PM
Brooke Bond Red Label

Through its long-running Swad Apnepan Ka campaign, Brooke Bond Red Label has touched upon a plethora of social issues that come in the way of making India more inclusive. Their latest advertisement highlights the prejudice faced by transgendered people and shows how a tasty cup of Brooke Bond Red Label helps overcome prejudice.

In this heartwarming film, Brooke Bond Red Label has “unstereotyped” the portrayal of transgendered people with tea as an integral part of the story.

Speaking on the campaign, Shiva Krishnamurthy, Vice President, Tea & Foods (HUL) said, “Brooke Bond Red Label’s purpose is to make India more inclusive. We believe that a tasty cup of tea can help us challenge stereotypes and bring people closer. Our latest TVC is yet another attempt to celebrate diversity and encourage people to truly embrace it.”

The TVC will be featured and distributed across broadcast and online platforms.

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