brooke-bond-red-label
Religion Centric Ads

Brands that highlight religions in ads claim that the purpose is to get rid of prejudices and expand their market by connecting with diverse audiences

Shreshtha Verma Jul 29, 2019 8:49 AM

Brooke Bond

‘Unstereotype’ campaign highlights discrimination faced by Indians from the Northeast

exchange4media Staff Apr 17, 2019 12:25 PM

Shiva

The Vice President, Tea & Foods, HUL, talks about Brook Bond’s latest ad film 'Old Friends' that addresses the veg-non-veg divide in India

Noel Dsouza Feb 22, 2019 8:57 AM

Brook Bond Red Label

The campaign highlights the issue of food preferences and the silent divide that exists between vegetarians and non-vegetarians

exchange4media Staff Feb 8, 2019 2:02 PM

RedLabel

#Unstereotype campaign has been created by Prime Focus Technologies. The film highlights the need to overcome prejudices and break down barriers of racial bias across the nation

exchange4media Staff Jan 28, 2019 1:56 PM

Brook Bond Red Label and Star Sports, in collaboration with Mindshare bring the cricket legends together again after 22 years

exchange4media Staff Sep 24, 2018 1:09 PM

Brands join the festive fervour with campaigns that sublimely express the devotion of people towards Lord Ganesha

exchange4media Staff Sep 13, 2018 8:59 AM

Breakthrough campaign that won acclaim and awards with dancing transgenders, features six talented specially-abled teenagers in six videos in second edition, named ‘Isspecial band’

Samarpita Banerjee May 16, 2018 8:49 AM

Over the past five months, they shared stories of people having each other’s back no matter what

exchange4media Staff Apr 9, 2018 1:07 PM

Mars' M&Ms, retailer John Lewis, Brooke Bond Red Label win Golds at Warc Media Awards

The international 10-member jury chaired by Ron Amram, VP Media of Heineken USA, have awarded four Golds, two Silvers and one Bronze in the Best Use of Partnerships & Sponsorships category, honouring how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

exchange4media Staff Feb 6, 2017 9:38 AM

Rewind 2016: Advertising campaigns that broke social stereotypes

2016 saw many campaigns that dealt with social causes. Here are some that were the most popular

Venkata Susmita Biswas Jan 4, 2017 9:02 AM

Cannes 2016: Mindshare wins Grand Prix Glass Lions; BBDO & Ogilvy bag 1 Glass Lion each

GroupM's Mindshare took home the Grand Prix in the Glass Lions category for its campaign 'The 6-Pack Band', a branded content initiative for Hindustan Unilever's Brooke Bond Red Label

Priyanka Mehra Jun 21, 2016 6:49 AM

Anupam Kher to feature in the re-launch of Brooke Bond Red Label ad campaign

Red Label, the largest tea brand from the house of Brooke Bond, having a heritage of 140 years, is re-launching in October 2010. As part of the re launch, Red Label will have a new advertising campaign launching in October. For the first time the brand will have a Bollywood celebrity as part of the campaign. The latest commercial featuring Anupam Kher is aimed at promoting the known goodness of drinking tea which is rich in flavonoids and has scores of health benefits. With its new positioning Red Label seeks to educate the consumers to bust the age old myths of tea being unhealthy, by focusing on how flavonoids benefits family health.

exchange4media Staff Oct 7, 2010 8:26 AM