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OOH Advertising?blur=25

According to early estimates, the sector could face up to 15% dip in business in the short term

Ruhail Amin Mar 25, 2020 8:44 AM

Charanjeet Singh Arora, co-ceo, Kinetic India?blur=25

The Co-CEO of Kinetic India shares his predictions and insights about what 2020 will hold for the Out-Of-Home industry in India

Anjali Thakur Jan 7, 2020 8:36 AM

OTT?blur=25

As 2019 ends on a promising note for the Indian OTT market, 2020 will belong to regional markets, quality content, consolidation and more, say experts

Shikha Paliwal Dec 30, 2019 9:22 AM

OTT?blur=25

While OTT players say they have been transparent in their measurements, other industry experts believe a credible cross-media measurement platform will encourage brands to advertise bigger

Shikha Paliwal Dec 4, 2019 8:59 AM

Taranjeet Singh ZEE5?blur=25

Taranjeet Singh, Chief Revenue Officer, and Business Head, ZEE5 India, on how the company is leveraging Martech and helping brands hyper personalise their offerings

exchange4media Staff Nov 27, 2019 8:37 AM

Martech?blur=25

Industry experts took part in a panel discussion and shared their views on how a brand can re-evaluate their ROI strategy

exchange4media Staff Nov 26, 2019 3:08 PM

Fast food?blur=25

Experts say the draft regulation by Food Safety & Standards Authority of India urging fast food brands to abstain from advertising near schools will lead to a shift from OOH to social media campaigns

exchange4media Staff Nov 20, 2019 8:19 AM

Taranjeet Singh ZEE5?blur=25

Taranjeet Singh, Chief Revenue Officer & Business Head, ZEE5 India, says AdVault, an advertising suite, underlines the commitment to become India’s fastest growing ConTech brand

exchange4media Staff Nov 19, 2019 8:54 AM

Zee5?blur=25

Spanning between 19th April to 23rd May, the campaign was divided into 3 phases: pre-voting, voting, and results, and allowed users to keep up with news related to the 2019 Lok Sabha elections

exchange4media Staff May 29, 2019 2:05 PM

Zee5?blur=25

The platform will now offer third-party measurable and result-oriented campaigns to advertisers

exchange4media Staff Apr 29, 2019 6:27 PM

TaranjeetSingh?blur=25

Singh had quit social media platform Twitter last month where he served as the Country Director. At Zee5, he will report to CEO Tarun Katial.

Madhuwanti Saha Oct 15, 2018 9:52 PM

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Arora on the OOH medium, measures companies should take to promote programmatic digital OOH across markets and growth of DOOH in the near future

Dolly Mahayan Sep 7, 2018 8:56 AM

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Bajaji Krish, Global Head of Revenue Strategy and Operations, Twitter, will serve as the interim country head.

exchange4media Staff Sep 5, 2018 8:58 AM

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Bhushan’s appointment comes just a day after Kanika Mittal, former marketing director at Reebok India, joined Twitter as Head of LCS, North and East India.

exchange4media Staff Aug 29, 2018 2:39 PM

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Country Director, Twitter India says India plays a significant role in their growing revenue, the focus on the region has become more pronounced than ever before

Ruhail Amin May 28, 2018 8:59 AM

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At the Dentsu Aegis Network-exchange4media Digital Advertising Conference 2018, experts discuss why digital isn’t a $5 billion opportunity, despite the numbers showing a steep percentage increase in the digital ad spends

exchange4media Staff Jan 17, 2018 8:56 AM

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Amazon, Maruti and Motorola have come onboard as the first advertisers in the market

exchange4media Staff Oct 13, 2017 8:41 AM