ZEE5's Taranjeet Singh joins Criteo as MD, South East Asia & South Asia

Singh was the Chief Revenue Officer and Business Head at ZEE5 India

e4m by exchange4media Staff
Updated: May 13, 2020 11:46 AM
Taranjeet Singh

Taranjeet Singh joins Internet advertising company Criteo. The Paris-headquartered company confirmed the development. He will be MD, South East Asia & South Asia. Singh was the Chief Revenue Officer and Business Head at ZEE5 India before joining Criteo for a little over a year and a half.

Prior to Zee 5, Singh was the Country Director at Twitter for close to 4 years. Singh has also worked in BBC, Outlook and NIS in various roles across the board.

Founded by a small group of entrepreneurs at a start-up incubator in Paris, Criteo has is one of the global leaders in commerce marketing.

Singh will lead the critical Southeast Asian (SEA) and Indian market for the company. He will steer Criteo’s business strategy for the region, driving continued growth and building on the company’s current portfolio of customers which include Love, Bonito, Shopback, K&K Fashion, Tugo.vn, Tata CLIQ, and NYKAA.  

Starting in New Delhi, India, Singh will oversee Criteo’s operations in SEA and India. He will work closely with the company’s regional leadership to strengthen Criteo’s current advertiser and partner relationships and spearhead new business development.  

“Taranjeet brings a rich experience of more than 17 years of leadership experience within the media and technology industry in Asia Pacific,” said Kenneth Pao, Executive Managing Director for Asia Pacific, Criteo. “This pandemic has transformed many businesses. It has caused brands big and small to quickly pivot their marketing strategies to adapt to this new normal and social distancing economy. We are fortunate to be able to add Taranjeet to our leadership bench as we help our customers and partners provide as much value to their customers as possible during this time. We are also excited to have him on board to help propel the company’s vision to power marketers globally with trusted and impactful advertising.”  

“Online commerce is now the lifeblood for consumers. Online retail sales in SEA are experiencing a higher uplift in 2020 compared to last year, with peak sales growth of 141%¹ seen the week of 23 March. According to a consumer survey conducted by Criteo, the India report shows that half of consumers say they’ll purchase more online because of COVID-19 especially the millennials.  The need for the internet is more pronounced than ever during this period. As brands adapt their marketing strategies to meet the current online demand, they need to continue to be customer-centric and focus on providing solutions for consumer concerns and pain points,” added Singh. “I look forward to working with some of the best talents in the industry to leverage Criteo’s scale and expertise to help our customers and partners be trusted brands to their consumers.”

Singh joins Criteo after nearly two years at ZEE5 India, an online video-on-demand platform. He was Chief Revenue Officer and Business Head, where he helped establish the revenue and business operations in the company. Prior to ZEE5, Singh’s leadership roles included serving as India Country Director for Twitter and Sales Director for BBC News, where he was responsible for commercial operations.

Criteo ended the first quarter 2020 with over 20,000 commerce and brand customers, adding close to 1,000 new clients (net) compared to Q1 2019, while maintaining close to 90% client retention rate. Criteo’s header-bidding technology now connects to over 4,600 publishers across the Web and App and reaches about 40% of all its publishers via Criteo Direct Bidder.

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