Rajesh Sareen to join ZMCL as Chief Revenue Officer

Rajesh Sareen is likely to take on the role of Chief Revenue Officer at Zee Media Corporation Limited (ZMCL). With more than 20 years of experience in the media and advertising sector, Sareen brings strong knowledge of sales, marketing, and revenue management to his new position. Highly placed sources have confirmed the development to e4m.

Sareen is a seasoned media and advertising professional with extensive experience in growing revenue for some of India’s leading media companies. He is currently the Head of Revenue for the CNBC and CNN News Cluster at Network18 Media. In this role, he looks after TV and digital revenue for the company’s English and business news properties. His experience and leadership have helped him manage the challenges of India’s competitive media industry.

Before taking up his current position, Sareen served as EVP and National Revenue Head for the Languages News Cluster at Network18. He was responsible for revenue operations across eight regional-language news channels. His responsibilities included managing sales across television and digital platforms, working closely with advertisers, and identifying new opportunities for business growth.

Before Network18, Sareen spent several years with Disney Star, where he held important leadership roles. As National Head for Agency Business, he managed relationships with media agencies for the entertainment business. He also worked with Bennett Coleman & Co. Ltd. (Times Group) as National Sales Head for the Language Business. This role gave him valuable experience in handling large teams and managing revenue for multiple print brands.

Sareen has also worked with HT Media Ltd., where he led media marketing for important sectors such as FMCG, automobiles, and consumer electronics. Over the years, he has gained considerable experience in managing sales and marketing teams, creating revenue strategies, and handling the changing demands of both television and print media.

During his career, Sareen has been associated with several well-known media organisations, including The Indian Express and Open Media Network Pvt. Ltd. These roles have added to his understanding of different areas of the media business. He has also worked on marketing operations related to debt instruments at VCK Capital Market Services Ltd. and handled mandates for public issues at SRG Infotech (India) Ltd., giving him experience across a wide range of business areas.

Sareen holds a Post Graduate Diploma in Business Management from Punjab University.