privacy
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WhatsApp's new policy will be evaluated in the context of the current legal framework

exchange4media Staff Jan 15, 2021 4:36 PM

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A delhi-based advocate has claimed that the norms hurt national security by sharing, transmitting, and storing user data in another country.

exchange4media Staff Jan 15, 2021 4:11 PM

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Signal was downloaded 3.3 million times compared to WhatsApp's 1.7 million downloads between Jan 5 & 11 

exchange4media Staff Jan 14, 2021 2:20 PM

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Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users

Misbaah Mansuri Jan 14, 2021 8:22 AM

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The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms

Javed Farooqui Jan 14, 2021 8:13 AM

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The messaging app's privacy updates have led to a mass exodus of users to rival platforms

exchange4media Staff Jan 13, 2021 12:46 PM

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WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites

exchange4media Staff Jan 13, 2021 11:21 AM

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Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die down

Javed Farooqui Jan 12, 2021 8:09 AM

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Concerns over data sharing and privacy have pushed individuals to try other messaging apps like Signal and Telegram

Javed Farooqui Jan 11, 2021 1:28 PM

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India, was the most targeted country in 2019, enduring with 2.4 billion credential stuffing attacks, followed by the United States at 1.4 billion

exchange4media Staff Jul 20, 2020 3:56 PM

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With kids making up 40% of all new internet users, the partnership seeks to address the imbalances of today’s internet infrastructure, which was designed for adults

exchange4media Staff May 28, 2020 3:39 PM

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Guest Column: Praveen Rao, Director, Digital Strategy at Motivator, decodes how the trend toward a cookie-less web impacts publishers and third-party ad-tech platforms the most

Praveen Rao May 12, 2020 1:33 PM

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Manasi Narasimhan, VP and Head Marketing & Communications South Asia, Mastercard, says marketers will need to protect brand reputation and incorporate privacy & security in brand building

Manasi Narasimhan May 4, 2020 9:31 AM

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Privacy and regulatory digital ad laws have led to FB to revise the programme by shutting down the data source

exchange4media Staff Feb 24, 2020 4:44 PM

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With the new feature, Facebook users can exercise control over the amount of data shared with businesses

exchange4media Staff Jan 28, 2020 7:49 PM

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With the move, Google will still be able to maintain an ad-support web by disabling the third-party cookies

exchange4media Staff Jan 15, 2020 6:10 PM

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At a recent summit, Facebook India's Managing Director Ajit Mohan said that they are creating a new roadmap that is more focused on privacy

exchange4media Staff Dec 9, 2019 8:37 AM

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At exchange4media MarTech Mumbai 2019, industry experts discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy

exchange4media Staff Nov 27, 2019 7:17 AM

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App developer Six4Three is suing Facebook and accusing the social media giant of restricting its use of the platform by denying access to data available to other developers

exchange4media Staff Nov 7, 2019 9:33 AM

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At Pitch CMO Summit held in Chennai on Friday, a panel of marketing experts discussed the topic of 'Privacy vs Personalization'

exchange4media Staff Oct 7, 2019 8:36 AM