political-ad
Of the total ₹83.4 crore spent on Google political advertising in India over the past month, only ₹23 crore or 28% came directly from political parties
Imran Fazal Apr 24, 2026 8:23 AM
In Q2, regional advertising remained steadier, supported by local retail, government spending and festival-linked campaigns
Chehneet Kaur Nov 18, 2025 9:17 AM
The implication for marketers is that paid digital can shape conversations, but converting them into votes needs digital reach, data-led targeting, and on-ground mobilisation
Shalinee Mishra Nov 15, 2025 8:38 AM
The move comes in response to the EU’s new Transparency and Targeting of Political Advertising (TTPA) regulation
The council will help clients navigate reputation in a transforming world
e4m Staff Mar 27, 2025 6:59 PM
While full-page newspaper ads remain a visible element in the final stretch before election day, the primary focus has shifted to digital outreach, across platforms like Google, YouTube, FB & Insta
Shantanu David Feb 5, 2025 9:16 AM
Industry players say that while overall OOH has seen significant political spending, there has not been a major increase in ad rates
Chehneet Kaur Jan 20, 2025 9:15 AM
While the authenticity factor continued to work in favour of Print, players have been working on marketing strategies to stay strong in the game, industry players shared
Chehneet Kaur Dec 20, 2024 9:28 AM
Now, media industry will have only one opportunity every five years to capitalize on election-related ad spending, compared to the current system where state polls occur roughly every six months
Kanchan Srivastava Sep 19, 2024 8:59 AM
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
Kanchan Srivastava Aug 12, 2024 8:09 AM
While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow advertising accounts for 1/4th of the political ads, shows Facebook’s ad library data
Kanchan Srivastava May 23, 2024 8:46 AM
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
Kanchan Srivastava May 22, 2024 8:24 AM
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
Kanchan Srivastava May 21, 2024 8:30 AM
As per reports, BJP has submitted the highest number of ad applications with 118 from Congress
e4m Staff May 15, 2024 1:02 PM
A video circulated online showed the actor supporting a particular political party
Google has also extended support to Shakti, Election Fact-Checking Collective, to aid the early detection of online misinformation, including deepfakes
e4m Staff Mar 12, 2024 7:11 PM
As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities presented by the medium
Chehneet Kaur Jan 29, 2024 8:26 AM
This year, the ad insertions of the political parties grew more on TV and print in March as compared to Jan-Feb whereas, on radio, it grew more in Jan
exchange4media Staff Apr 26, 2023 4:26 PM
The company has said it will align its advertising policy with that of TV and other media outlets
exchange4media Staff Jan 4, 2023 2:53 PM
The Facebook-owner has said the information will be available on its public ad database
exchange4media Staff May 24, 2022 8:28 AM
The report also says that global advertising, including U.S. political, to exceed $1 trillion in 2026, up from $641 billion in 2020 and $522 billion in 2016
exchange4media Staff Jun 14, 2021 6:08 PM
BJP's inclination towards print, radio and TV in 2021 polls is in stark contrast to its 2016 stance where it led in digital ad insertions for the state elections
Tasmayee Laha Roy May 11, 2021 8:29 AM
The platform is running a pilot campaign with the AIADMK and DMK in Tamil Nadu for the state assembly polls
exchange4media Staff Apr 3, 2021 7:57 AM
The measures include identifying and blocking ads from referenced candidates, parties, and other election-related content
exchange4media Staff Mar 25, 2021 4:40 PM
The government notified HC after the DMK party in a plea accused the ruling AIADMK of using public funds for political campaigns
exchange4media Staff Feb 24, 2021 11:23 AM
In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential inauguration
exchange4media Staff Jan 14, 2021 10:51 AM
The idea is to limit the spread of misinformation; however, Facebook is still to finalise the move
exchange4media Staff Jul 13, 2020 9:03 AM
Experts predict at least 50 per cent increase in digital spends for parties and individuals in the upcoming state polls. The spends would include direct ad buys and indirect content deals
Tasmayee Laha Roy Jun 29, 2020 9:02 AM
While the Delhi High Court laud EC’s move, industry experts decry its decision to single out the DMRC while allowing other public properties like buses and autos to carry political ads
Shreshtha Verma Feb 7, 2020 8:04 AM
As poll dates close in, BJP, INC and the incumbent AAP turn social media into a battleground with memes, parodies and jibes
Shreshtha Verma Jan 16, 2020 9:21 AM
In a tweet yesterday, the actor said the decision was about choosing 'patriotism over profits'
exchange4media Staff Jan 14, 2020 6:20 PM
The social media giant announced that it will update Ad Library, a tool that gives users better control and makes advertisers more accountable
exchange4media Staff Jan 10, 2020 8:02 AM