Facebook decides against banning political ads, offers tools for better transparency

The social media giant announced that it will update Ad Library, a tool that gives users better control and makes advertisers more accountable

e4m by exchange4media Staff
Updated: Jan 10, 2020 4:18 PM
Facebook

Facebook, in an official release, claimed that it has decided against limiting political ads targeting specific groups of people or banning them, unlike rivals Google and Twitter. The social media giant announced that it will not take steps towards fact-checking these ads either, even as pressure mounts in the wake of the 2020 US Presidential Elections.

However, Facebook has offered more control over the ads that they see on the website. The social media giant announced that it will be updating its Ad Library to increase transparency.

It’s a public tool that helps users know more about political and social issue ads. It allows people to see all the ads run by politicians and political parties on Facebook and Instagram.

“This is an important step in making political ads more transparent and advertisers more accountable: the public can see every ad served to anyone in an easily searchable database,” said the company.

Originally launched in May 2018, the tool has now been updated to include new features where users can see how many people the advertiser intended to target. Facebook will also add search features for ads “with exact phrases, better grouping of similar ads, and adding several new filters to better analyze results."

Later this month, Facebook also plans to roll out a feature that lets people choose how an advertiser can reach out to them.

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