political-ads
The move comes in response to the EU’s new Transparency and Targeting of Political Advertising (TTPA) regulation
While full-page newspaper ads remain a visible element in the final stretch before election day, the primary focus has shifted to digital outreach, across platforms like Google, YouTube, FB & Insta
Shantanu David Feb 5, 2025 9:16 AM
Now, media industry will have only one opportunity every five years to capitalize on election-related ad spending, compared to the current system where state polls occur roughly every six months
Kanchan Srivastava Sep 19, 2024 8:59 AM
While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow advertising accounts for 1/4th of the political ads, shows Facebook’s ad library data
Kanchan Srivastava May 23, 2024 8:46 AM
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
Kanchan Srivastava May 22, 2024 8:24 AM
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
Kanchan Srivastava May 21, 2024 8:30 AM
As per reports, BJP has submitted the highest number of ad applications with 118 from Congress
e4m Staff May 15, 2024 1:02 PM
Google has also extended support to Shakti, Election Fact-Checking Collective, to aid the early detection of online misinformation, including deepfakes
e4m Staff Mar 12, 2024 7:11 PM
As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities presented by the medium
Chehneet Kaur Jan 29, 2024 8:26 AM
The Facebook-owner has said the information will be available on its public ad database
exchange4media Staff May 24, 2022 8:28 AM
The government notified HC after the DMK party in a plea accused the ruling AIADMK of using public funds for political campaigns
exchange4media Staff Feb 24, 2021 11:23 AM
In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential inauguration
exchange4media Staff Jan 14, 2021 10:51 AM
The idea is to limit the spread of misinformation; however, Facebook is still to finalise the move
exchange4media Staff Jul 13, 2020 9:03 AM
Experts predict at least 50 per cent increase in digital spends for parties and individuals in the upcoming state polls. The spends would include direct ad buys and indirect content deals
Tasmayee Laha Roy Jun 29, 2020 9:02 AM
In a tweet yesterday, the actor said the decision was about choosing 'patriotism over profits'
exchange4media Staff Jan 14, 2020 6:20 PM
The social media giant announced that it will update Ad Library, a tool that gives users better control and makes advertisers more accountable
exchange4media Staff Jan 10, 2020 8:02 AM