Coming back on FTA makes sense for broadcasters who are looking at getting the advertisers back. FTA is an attractive platform for the advertiser because of its affordable rates

Tasmayee Laha Roy Jun 12, 2020 7:44 AM

Broadcast industry insiders believe that the government should not interfere in TV measurement and have questioned the 'urgency' in issuing the recommendations

Srabana Lahiri May 7, 2020 8:56 AM

Eight industry icons to adjudge the most effective communication programmes that fight violence towards women

exchange4media Staff Feb 27, 2020 4:44 PM

The special campaign will be part of the upcoming edition of Goafest 2020; the winning campaign will be crowned with the newly instituted ‘The Red Abby’

exchange4media Staff Jan 28, 2020 2:31 PM

Hindustan Unilever & Star India adjudged joint winners as Effie Client of the Year

exchange4media Staff Jan 10, 2020 10:44 PM

HDFC Bank, BRU Coffee, Clinic Plus, Amazon, Xiaomi and Harpic India also clinch top spots

exchange4media Staff Dec 13, 2019 8:32 AM

The nominees, announced on Thursday, will vie for the MARQUEES 2019 to be announced on December 12

exchange4media Staff Dec 6, 2019 10:33 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 26, 2019 9:15 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 14, 2019 9:24 AM

The body also elected its Managing Committee for 2019-20 at the 65th Annual General Meeting

exchange4media Staff Sep 11, 2019 8:11 PM

Reporting viewership from Pay and Free platforms separately would enable broadcasters to make more informed decisions pertaining to content and distribution

exchange4media Staff Jul 8, 2019 3:13 PM

Industry heads say the Budget proposals to ease FDI norms and help start-ups have come at the right moment, will bring a positive change and build talent

exchange4media Staff Jul 8, 2019 8:06 AM

BARC India, Médiamétrie, Numeris and Video Research, will collaborate on future audience measurement initiatives, including development of common technical standards and operational processes

exchange4media Staff May 15, 2019 11:12 AM

Elbert D’silva will now spearhead the Product Leadership & Excellence team

exchange4media Staff Apr 17, 2019 12:19 PM

At TV First conference, Dasgupta, CEO, Broadcast Audience Research Council India said people spend 3 hours and 48 minutes watching TV every day including the youth demographic

exchange4media Staff Feb 1, 2019 8:37 AM

Goenka will be taking over from Nakul Chopra, who successfully completed his one-year tenure

exchange4media Staff Jan 29, 2019 7:32 PM

A communication sent to employees on new year mentions that four culture pillars of BARC India-- Belong, Agile, Robust and Curious-- were driving the team to build a future-ready organisation

exchange4media Staff Jan 7, 2019 8:56 AM

CEO, BARC India says the year 2018 also saw Hindi GEC and Movies continuing to garner lion’s share of viewership and asserts that their popularity is only rising

Partho Dasgupta Jan 2, 2019 9:25 AM

The general sentiment in the industry is that BARC India’s OOH measurement was much-needed and will provide healthy scope for advertising as a whole new audience gets captured

Sonam Saini Jul 18, 2018 8:58 AM

Terrestrial was the only form of distribution till the mid-90s. With the impetus of digitization, this is nearly extinct. The number of channels has grown from 130+ in 2005 to 800+ channels in 2018.

exchange4media Staff Mar 8, 2018 8:56 AM