Reporting viewership from Pay and Free platforms separately would enable broadcasters to make more informed decisions pertaining to content and distribution

exchange4media Staff 1 week ago

Industry heads say the Budget proposals to ease FDI norms and help start-ups have come at the right moment, will bring a positive change and build talent

exchange4media Staff 1 week ago

BARC India, Médiamétrie, Numeris and Video Research, will collaborate on future audience measurement initiatives, including development of common technical standards and operational processes

exchange4media Staff 15-May-2019

Elbert D’silva will now spearhead the Product Leadership & Excellence team

exchange4media Staff 17-April-2019

At TV First conference, Dasgupta, CEO, Broadcast Audience Research Council India said people spend 3 hours and 48 minutes watching TV every day including the youth demographic

exchange4media Staff 01-February-2019

Goenka will be taking over from Nakul Chopra, who successfully completed his one-year tenure

exchange4media Staff 29-January-2019

A communication sent to employees on new year mentions that four culture pillars of BARC India-- Belong, Agile, Robust and Curious-- were driving the team to build a future-ready organisation

exchange4media Staff 07-January-2019

CEO, BARC India says the year 2018 also saw Hindi GEC and Movies continuing to garner lion’s share of viewership and asserts that their popularity is only rising

Partho Dasgupta 02-January-2019

The general sentiment in the industry is that BARC India’s OOH measurement was much-needed and will provide healthy scope for advertising as a whole new audience gets captured

Sonam Saini 18-July-2018

Terrestrial was the only form of distribution till the mid-90s. With the impetus of digitization, this is nearly extinct. The number of channels has grown from 130+ in 2005 to 800+ channels in 2018.

exchange4media Staff 08-March-2018

Industry experts recently discussed the future of TV and the unanimous conclusion was that it is still the most preferred medium for long-form content

exchange4media Staff 07-March-2018

In India, television is synonymous with entertainment. With more than 850 licensed channels, the viewer is certainly spoilt for choice

Partho Dasgupta 12-January-2018

Chopra, former CEO, South Asia, and senior advisor of Publicis Communication and AAAI president, is the first person from the advertising fraternity who has been elected for this role. Earlier, the role was chaired by Sudhanshu Vats, group CEO of Viacom 18 and Punit Goenka, MD and CEO of ZEEL

Sonam Saini 18-December-2017

Global Media Research Audit Body also certifies BARC India’s Establishment Survey 2016 representativeness

exchange4media Staff 08-June-2017

With English news channels and BARC India taking pot shots at each other we take a look at earlier instances when the broadcasting industry wasn’t happy with the measurement agency

exchange4media Staff 20-May-2017

As the country prepares itself for the roll-out of GST on July 1, broadcasters share their take on GST, its positive impact on the industry as well as their concerns around it

Madhuwanti Saha 17-April-2017

The case was filed by BARC and Kerala TV Federation after BARC India’s vigilance team received constant complaints regarding attempts to retrieve addresses of BARC India panel homes and influencing them

exchange4media Staff 21-October-2016

This move follows BARC India’s plan of launching digital audience measurement across the country

exchange4media Staff 28-September-2016

The BMW Online Certification will provide a standard for skill measurement and certification of professionals engaged in TV viewership measurement, research and analytics, media planning and sales & marketing, as well as students keen to pursue a career in these fields

exchange4media Staff 21-July-2016

The BARC India Mobile App, has been launched in two versions: BARC India BMW Subscriber and Non-Subscriber. Created by Grey Global Group, the app will provide easy access to Channel/Programme Viewership data by Genres, thus easing the way TV viewership data is consumed

exchange4media Staff 18-February-2016