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A communication sent to employees on new year mentions that four culture pillars of BARC India-- Belong, Agile, Robust and Curious-- were driving the team to build a future-ready organisation
exchange4media Staff 1 week ago
CEO, BARC India says the year 2018 also saw Hindi GEC and Movies continuing to garner lion’s share of viewership and asserts that their popularity is only rising
Partho Dasgupta 02-January-2019
The general sentiment in the industry is that BARC India’s OOH measurement was much-needed and will provide healthy scope for advertising as a whole new audience gets captured
Terrestrial was the only form of distribution till the mid-90s. With the impetus of digitization, this is nearly extinct. The number of channels has grown from 130+ in 2005 to 800+ channels in 2018.
exchange4media Staff 08-March-2018
Industry experts recently discussed the future of TV and the unanimous conclusion was that it is still the most preferred medium for long-form content
exchange4media Staff 07-March-2018
In India, television is synonymous with entertainment. With more than 850 licensed channels, the viewer is certainly spoilt for choice
Partho Dasgupta 12-January-2018
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Chopra, former CEO, South Asia, and senior advisor of Publicis Communication and AAAI president, is the first person from the advertising fraternity who has been elected for this role. Earlier, the role was chaired by Sudhanshu Vats, group CEO of Viacom 18 and Punit Goenka, MD and CEO of ZEEL
Global Media Research Audit Body also certifies BARC India’s Establishment Survey 2016 representativeness
exchange4media Staff 08-June-2017
With English news channels and BARC India taking pot shots at each other we take a look at earlier instances when the broadcasting industry wasn’t happy with the measurement agency
exchange4media Staff 20-May-2017
As the country prepares itself for the roll-out of GST on July 1, broadcasters share their take on GST, its positive impact on the industry as well as their concerns around it
The case was filed by BARC and Kerala TV Federation after BARC India’s vigilance team received constant complaints regarding attempts to retrieve addresses of BARC India panel homes and influencing them
exchange4media Staff 21-October-2016
This move follows BARC India’s plan of launching digital audience measurement across the country
exchange4media Staff 28-September-2016
The BMW Online Certification will provide a standard for skill measurement and certification of professionals engaged in TV viewership measurement, research and analytics, media planning and sales & marketing, as well as students keen to pursue a career in these fields
exchange4media Staff 21-July-2016
The BARC India Mobile App, has been launched in two versions: BARC India BMW Subscriber and Non-Subscriber. Created by Grey Global Group, the app will provide easy access to Channel/Programme Viewership data by Genres, thus easing the way TV viewership data is consumed
exchange4media Staff 18-February-2016
Here are some promises industry honchos have made to themselves by way of New Year resolutions
exchange4media Staff 06-January-2016
Prasar Bharati, CEO, Jawhar Sircar says, “BARC does not cover 40% of the universe that is mainly rural. Once it covers whole of India, the result may be different.” BARC CEO Partho Dasgupta says they are expecting rural ratings around September
The data will be released every Thursday, starting Week 21 (Saturday, May 23 to Friday, May 29)
exchange4media Staff 29-May-2015
While TAM CEO LV Krishnan says there is place for multiple players in the market, BARC CEO Partho Dasgupta says there can only be one currency
While the much anticipated roll–out of BARC is likely to be extended by a couple of months, BARC has started seeding some boxes in homes across India which will transmit back the data to its servers which will be monitored. BARC is also testing the meters and homologating them for Indian conditions
With processes of deployment getting in place, the agency seems affirmatively positive. However, the funding aspect of the agency, according to sources, still needs to be put in place
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