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Vikram Karwal spoke to e4m on the launch of Parachute Advansed’s new shampoo line
e4m Staff May 29, 2026 2:03 PM
The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour
e4m Staff May 29, 2026 1:28 PM
Digital has emerged as the primary growth engine, with brands prioritising performance-led campaigns to capture high-intent consumers actively seeking healthier alternatives
Sunidhi Vijay May 1, 2026 8:49 AM
NASA confirms Earth images were shot on iPhone, while a floating Nutella jar during livestream turns into a viral moment
Vaishnavi Deshpande Apr 7, 2026 1:34 PM
From witty one-liners on paper bags to seasonal illustrations, India’s quick commerce ecosystem is quietly evolving into a high-frequency advertising medium, built one doorstep at a time
Aryendra Khan Mar 24, 2026 9:04 AM
Previous MD Salil Murthy elevated to the role of Global Vice President, Enterprise Transformation, Pet Nutrition at Mars, based in London
e4m Staff Feb 13, 2026 4:49 PM
Indian consumers now see pistachio not just as a garnish but as a rich, creamy hero ingredient. Digital exposure has eased trial, helping brands take it beyond niche audiences
Sunidhi Vijay Jan 31, 2026 8:31 AM
Dhindsa is the co-founder and CEO of Blinkit, the quick-commerce company that has transformed India's grocery delivery landscape
e4m Staff Jan 21, 2026 5:15 PM
According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
Aryendra Khan Jan 20, 2026 8:57 AM
Over the course of the year, the campaign will roll out through a blend of on-ground and digital initiatives, creating multiple touchpoints for audiences
e4m Staff Jan 15, 2026 4:14 PM
Eternal issued the clarification following media reports suggesting that quick-commerce platforms might drop their 10-minute delivery promises
Vaishnavi Deshpande Jan 14, 2026 1:25 PM
Blinkit has also already changed its marketing slogan from India's 10-min delivery app to India's last-min delivery app
e4m Staff Jan 13, 2026 3:54 PM
As a result of this transaction, SMEJ and SPE, together with SMEJ’s existing approximately 39% stake, will indirectly own 80% of Peanuts Holdings LLC
e4m Staff Dec 19, 2025 11:36 AM
RCPL now holds a majority stake, while Udhaiyams’ erstwhile owners hold a minority stake in the company
e4m Staff Dec 18, 2025 4:58 PM
The recent Eggoz incident highlights how swiftly social media can distort perception, often outpacing facts or expert input
Pooja Yadav and Shalinee Mishra Dec 12, 2025 9:35 AM
With muted demand, falling CPRPs and digital competition rising, broadcasters say forced ad cuts could push the sector into deeper financial stress
Aditi Gupta Dec 5, 2025 9:31 AM
New survey shows rising dependence on quick commerce platforms, increasing order frequency, and shifting consumer behaviour across categories
e4m Staff Nov 27, 2025 12:02 PM
According to media reports, Biswas is being succeeded by Kunal Gupta, a long-time Flipkart executive and current vice president
e4m Staff Oct 28, 2025 7:35 AM
Hrithik Roshan was chosen as the face of Own Your Body because his lifestyle mirrors the brand’s philosophy
e4m Staff Sep 24, 2025 11:12 AM
Conceptualised by Talented and animated by Paper Boat Studios, ‘Glow Mode On,’ transforms actress Sreeleela into an anime warrior
e4m Staff Sep 17, 2025 1:45 PM
The campaign will be amplified through digital activations, influencer collaborations and expert-led conversations
e4m Staff Sep 3, 2025 10:40 AM
Amita Maheshwari said this in response to a powerful e4m tribute to Uday Shankar’s visionary mentorship- Outsiders' to industry movers: How Uday Shankar mentored a generation of media leaders
e4m Staff Jul 16, 2025 5:59 PM
Varun Kandhari previously held the position of Director – Marketing and Strategic Demand at Mars Wrigley
Varun Kandhari has 18+ years of experience with global FMCG organisations
e4m Staff Jul 1, 2025 12:01 PM
The campaign highlights Flipkart Minutes’ unique offer of delivering quality fresh vegetables
e4m Staff May 28, 2025 6:05 PM
The funding round was led by Nexus Venture Partners with participation from Lightspeed
e4m Staff May 27, 2025 11:32 AM
Prior to joining Equitas Small Finance Bank, Nuthalapadi served as Managing Director & Head of Centralized Controls Testing Execution at Citi Bank
From SRK and Sanya Malhotra's spot for Joy to Ranveer Singh's Nutella campaign, we look at ads that caught our eye this week for the right and wrong reasons
Soumya Gawri Mar 29, 2025 9:06 AM
At Jubilant Food Works, he was in charge of relaunching Dunkin in India and seed new categories (Retail Coffee/ Pan Asia)
e4m Staff Mar 13, 2025 5:11 PM
As part of this collaboration, Sharvari will be actively promoting Wellbeing Nutrition's Sports performance along with daily essentials
e4m Staff Jan 30, 2025 10:58 AM
As a part of the integrated mandate, Gozoop Creative Digital will execute strategic campaigns to enhance MOD’s brand love and visibility
e4m Staff Jan 21, 2025 5:20 PM
Some experts believe that the introduction of the 15-minute delivery option may lead to an increase in platform charges across food delivery apps
Shalinee Mishra Jan 8, 2025 7:30 PM
From Flipkart Minutes, Myntra's M-Now & Amazon Tez, the city’s large base of consumers who love convenience allows it to be the testing ground of quick commerce innovations, say industry watchers
Jagruti Verma Dec 17, 2024 9:29 AM
Saurabh Kapoor, Co-Founder, Wellbeing Nutrition, tells us why the company is betting on innovation
Simran Sabherwal Dec 9, 2024 1:37 PM
Nutrela has launched a 360 degree campaign encompassing Digital, Print, TV, Online and Outdoor media
e4m Staff Nov 18, 2024 11:35 AM
The campaign, which features Viswanathan Anand, has been conceptualised by DDB Mudra Group
e4m Staff Oct 21, 2024 4:06 PM
The nutrition drink aims to support muscle mass, gut wellness and overall immunity among adults
Mahesh Babu’s involvement brings increased credibility and visibility to Fitday, the company said
e4m Staff Sep 9, 2024 12:29 PM
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Sohini Ganguly Aug 7, 2024 9:09 AM
The brand bagged 16 metals including 8 golds, 3 silver and 5 bronze metals across categories
The current expansion into the beverages segment marks the second category that Yu will enter after starting with Instant Foods in 2021
e4m Staff Jul 17, 2024 3:28 PM
AB de Villiers is both the brand ambassador and an investor in Supply6
e4m Staff Jul 16, 2024 2:46 PM
AB De Villiers is an excellent fit for the brand due to his dynamic approach to both his career and health, the company said